簡易檢索 / 詳目顯示

研究生: 林綉玲
Hsiu-Ling Lin
論文名稱: 伺服器機殼產業的組織敏捷性案例研究
A Case Study of Organization Agility in Server Chassis Industry
指導教授: 歐陽超
Chao Ou-Yang
口試委員: 歐陽超
葉瑞徽
郭人介
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業管理系
Department of Industrial Management
論文出版年: 2023
畢業學年度: 112
語文別: 中文
論文頁數: 62
中文關鍵詞: PEST分析商業模式組織雙元性組織敏捷性永續經營
外文關鍵詞: PEST Analysis, Business Model, Organizational Ambidexterity, Organizational Agility, Sustainability
相關次數: 點閱:43下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

本文個案公司:勤誠興業股份有限公司 (Chenbro Micom Co., Ltd) 是1983年在台灣成立,從事個人電腦、伺服器機殼與週邊商品的製造與銷售,已建立誠信的商譽並於2011成功上市,成為雲端產業鏈及亞洲機殼之領導廠商。主要的製造基地位於大陸昆山、東莞兩廠,並於2022啟用台灣新廠擴大生產規模與交貨彈性。
2019年底,突如其來的新冠疫情堪稱第三次世界大戰,導致全球紛紛以居家上班、視訊開會、線上上課、網路購物等等方式因應,減少人與人的近距離接觸,因而電子商務、遠端工作網路設備與雲端服務的市場需求快速增加。個案公司在2018年美中貿易戰下,為避免大陸製造產品出口至美國市場需額外增加25%關稅,原本已開始在東南亞各國覓地設廠,卻因持續蔓延的疫情無法出國而停止。全球疫情持續延燒,缺工造成國際貨櫃塞港、供應鏈斷鏈、材料成本上漲、上海封城也迫使昆山廠暫停生產。在面臨全球客戶持續追加訂單、緊催交期,個案公司要如何面對永續經營的挑戰。
本論文是以哈佛個案研究之方法進行,透由本案的內容可以用於討論PEST分析、商業模式、組織雙元性、組織敏捷性、永續經營等議題。了解伺服器機殼產業,個案公司如何在VUCA的外部環境下,善於整合資源、連結共好來快速回應客戶需求,增進企業競爭力邁向永續經營。


The case company of this article: Chenbro Micom Co., Ltd. was established in Taiwan in 1983. It is engaged in the manufacturing and sales of personal computer chassis, server chassis and peripheral products. It was successfully built goodwill of integrity and listed in 2011, as well as became Asian leading chassis manufacturer of cloud industry. The main manufacturing bases are located in Kunshan and Dongguan in mainland China. A new factory in Taiwan was opened in 2022 to expand production scale and delivery flexibility.
At the end of 2019, the sudden COVID-19 epidemic was regarded as the Third World War, causing the world to respond by working from home, meeting by video conference, online classes, online shopping etc. to reduce the close contact between people. Thus the market demand for network equipment and cloud services are increasing rapidly. After the U.S.-China trade war in 2018, the case company originally started looking for locations to set up factories in Southeast Asian countries in order to avoid the additional 25% tariff on mainland-made products exported to the U.S. market. However, it stopped due to the ongoing epidemic and the inability to go abroad. As the global epidemic continues to spread, labor shortages have caused container congestion at international ports, supply chain disruptions, rising material costs, and the closure of Shanghai, which has also forced the Kunshan factory to suspend production. In the face of continuous additional orders from global customers and tight delivery deadlines, how does the case company face the challenge of sustainable operations?
This paper is conducted using the Harvard case study method. The content of this case can be used to discuss issues such as PEST Analysis, Business Model, Organizational Ambidexterity, Organizational Agility and Sustainable Management. Understand the server chassis industry and how the case company is good at integrating resources and connecting common interests to quickly respond to customer’s needs in era of VUCA, enhance corporate competitiveness and move toward to sustainability.

摘要 ......................................................... I ABSTRACT ..................................................... II 誌謝 ......................................................... III 目錄 ......................................................... IV 圖目錄 ....................................................... VI 表目錄 ....................................................... VII 第 1 章 個案本文 ............................................. 1 1.1 序曲 ..................................................... 1 1.2 公司簡介及產業介紹 ....................................... 2 1.2.1 公司簡介 ............................................... 2 1.2.2 產業介紹 ............................................... 9 1.3 疫情的營運管理及策略發展 ................................. 11 1.3.1 疫情的營運管理 ......................................... 11 1.3.2 策略發展 ............................................... 13 1.4 美中貿易戰及台灣建廠 ..................................... 15 1.4.1 美中貿易戰的影響 ....................................... 15 1.4.2 台灣建廠-勤鋒 ......................................... 18 1.4.3 台灣建廠-勤誠回嘉 ..................................... 18 1.5 供應鏈斷鏈的衝擊 ......................................... 23 1.5.1 缺料危機 ............................................... 23 1.5.2 上海封城事件 ........................................... 24 1.6 連結共好永續經營 ......................................... 28 1.7 課前問題討論 ............................................. 29 第 2 章 教學指引 ............................................. 30 2.1 個案總覽 ................................................. 30 2.2 教學目標與適用課程 ....................................... 31 2.3 個案背景 ................................................. 32 2.4 個案分析 ................................................. 33 2.5 教學目標 ................................................. 34 2.6 課程結論 ................................................. 53 2.7 教學建議 ................................................. 53 2.8 板書規劃 ................................................. 55 參考文獻 ..................................................... 56 附錄 ......................................................... 60

Aghina, W., De Smet, A., & Weerda, K. (2015). Agility: It rhymes with stability. McKinsey Quarterly, 51(4), 2-9.
Baran, B. E., & Woznyj, H. M. (2020). Managing VUCA: The human dynamics of agility. Organizational dynamics.
De Smet, A., Lurie, M., & St George, A. (2018). Leading agile transformation: The new capabilities leaders need to build 21st-century organizations. McKinsey & Company, 15(1), 1-27.
Gassmann, O., & Frankenberger, K. (2014). The Business Model Navigator ePub eBook: The Business Model Navigator: 55 Models That Will Revolutionise Your Business. Pearson UK.
Gibson, C. B., & Birkinshaw, J. (2004). The antecedents, consequences, and mediating role of organizational ambidexterity. Academy of management Journal, 47(2), 209-226.
Harraf, A., Wanasika, I., Tate, K., & Talbott, K. (2015). Organizational agility, Journal of Applied Business Research (JABR), 31(2), 675-686.
Hora, M., Hankammer, S., Canetta, L., Sel, S. K., Gomez, S., & Gahrens, S. (2016). Designing business models for sustainable mass cusAllenization: a framework proposal. International Journal of Industrial Engineering and Management, 7(4), 143-152.
Jansen, J. J., Van Den Bosch, F. A., & Volberda, H. W. (2005). Managing potential and realized absorptive capacity: how do organizational antecedents matter?. Academy of management journal, 48(6), 999-1015.
Jarillo, J. C. (1988). On strategic networks. Strategic management journal, 9(1), 31-41.
Kourteli, L. (2000). Scanning the business environment: some conceptual issues. Benchmarking: An international journal, 7(5), 406-413.
Kumkale, İ. (2022). Organizational Ambidexterity. In Organizational Mastery: The Impact of Strategic Leadership and Organizational Ambidexterity on Organizational Agility (pp. 1-22). Singapore: Springer Nature Singapore.
Kyriakopoulos, K., & Moorman, C. (2004). Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. International Journal of Research in Marketing, 21(3), 219-240.
Laudon, C. K., & Kenneth, C. (2007). Laudon, Management Information Systems.
Liu, H. M., & Yang, H. F. (2020). Network resource meets organizational agility: Creating an idiosyncratic competitive advantage for SMEs. Management Decision, 58(1), 58-75.
March, J. G. (1991). Exploration and exploitation in organizational learning. Organization science, 2(1), 71-87.
Nafei, W. A. (2016). Organizational agility: The key to organizational success. International Journal of Business and Management, 11(5), 296-309.
O’reilly Iii, C. A., & Tushman, M. L. (2008). Ambidexterity as a dynamic capability: Resolving the innovator's dilemma. Research in organizational behavior, 28, 185-206.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.
Porter, M., Argyres, N., & McGahan, A. M. (2002). An Interview with Michael Porter. The Academy of Management Executive (1993-2005), 43-52.
Raisch, S., & Birkinshaw, J. (2008). Organizational ambidexterity: Antecedents, outcomes, and moderators. Journal of management, 34(3), 375-409.
Rastogi, N. I. T. A. N. K., & Trivedi, M. K. (2016). PESTLE technique–a tool to identify external risks in construction projects. International Research Journal of Engineering and Technology (IRJET), 3(1), 384-388.
Richardson Jr, J. V. (2006). The library and information economy in Turkmenistan. IFLA journal, 32(2), 131-139.
Rosing, K., Frese, M., & Bausch, A. (2011). Explaining the heterogeneity of the leadership-innovation relationship: Ambidextrous leadership. The leadership quarterly, 22(5), 956-974.
Salvador, F., Piller, F. T., & Aggarwal, S. (2020). Surviving on the long tail: An empirical investigation of business model elements for mass cusAllenization. Long Range Planning, 53(4), 101886.
Taleb, N. N. (2007). The black swan: The impact of the highly improbable. New York, NY: Random House.
Tallon, P. P., & Pinsonneault, A. (2011). Competing perspectives on the link between strategic information technology alignment and organizational agility: insights from a mediation model. MIS quarterly, 463-486.
Tang, S., & Chen, L. (2004). Modelling and analysis of integrated pest management strategy. Discrete and Continuous Dynamical Systems Series B, 4, 759-768.
Tushman, M. L., & O'Reilly III, C. A. (1996). Ambidextrous organizations: Managing evolutionary and revolutionary change. California management review, 38(4), 8-29.
Yüksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management, 7(24), 52.
尤傳莉(譯)(2012)。獲利世代(原作者:Alesander Osterwalder)。臺北市:早安財經文化出版社。
翁順裕(2017)。擺盪在技術的深耕與探索之間:雙元性組織。管理學報,34(2),189-214。
許瑜玲、楊千(2011)。網絡結構,知識吸收能力,組織敏捷性與組織績效之關係研究 (Doctoral dissertation).
溫金豐(2009)。組織理論與管理。臺北市:華泰文化事業股份有限公司。

無法下載圖示 全文公開日期 2034/06/12 (校內網路)
全文公開日期 2034/06/12 (校外網路)
全文公開日期 2034/06/12 (國家圖書館:臺灣博碩士論文系統)
QR CODE