本研究以「組織構型理論」為研究概念框架，運用「開放式創新理論」、「設計競賽理論」、「參與式設計方法」與「新產品開發觀點」等學理基礎，採用兩階段研究方法以曜越創意設計競賽為個案作實證研究，探討企業應如何依據新產品開發策略舉辦設計競賽作為其外部創新資源應用平台。

第一階段個案研究發現：1．設計競賽主題應以企業熟悉產品類別為主，並區分為「聚焦」與「廣義」兩種主題方向，主題性質不同將導出不同特性的新產品創意構想方向及行銷市場屬性；2．初審階段由內部專家擔任評審能提升競賽提案之量產可行性，決審委員可由外聘業界專家進行評選，審查過程與參賽者實施設計協作模式將提高設計教育的意義並幫助設計概念更完整且提高商品化機率；3．概念可行性評估包括「市場評估」、「技術評估」與「成本評估」等考量要點，且企業在合理化設計階段的資源投入將影響商品化的成效；4．以商品化為目標之設計競賽應與企業新產品策略擬定有直接的關聯性。

研究第二階段以實驗法實際驗證了第一階段研究所陳述的觀點，並運用相關理論推導研究目標項目，其中包括：1．設計競賽主辦單位組織結構建議；2．企業所需新產品方向與設計競賽主題設定的評估方法；3．企業以商品化為目標舉辦設計競賽之整體管理流程，本研究成果可作為各型企業創新產品策略擬定參考，也能提供學術研究單位與產業合作創新之應用方法建議。

This research uses Organizational Configuration Theory as the research conceptual framework. The first research phase was to analyze the competition’s gains and losses through related theories of Open Innovation, Design Competition, Participatory Design and New Product Development Management. In the second research phase, the relationship between the competition process and results and findings were extended to explore the systematic methods of how to effectively organize design competitions as an open innovation resource platform for companies in line with their new product development strategies.

The first phase of the research was focused on how to set subjects and discipline to make competitions as innovative method that companies need. The findings indicate that: 1). The subjects (i.e., themes) of design competitions should be based on the company's expert product categories, which can be “narrowly focused” or “broad”; 2). The set-up of juries consisting of internal experts with industry background in the preliminary assessment stage helps to increase the commercialization feasibility of the winning design proposals, and external experts in the final assessment stage is important to keep the diversity of design proposals. In addition, the implementation of participatory design improved the communication and collaboration between the company and participants, were beneficial for both parties, and proposals to be more in line with expectations; 3). The proposals commercialization feasibility evaluation needs to include market evaluation, technical evaluation, and cost evaluation; 4). Design competitions aiming at commercialization should be directly related to the new product strategies of enterprises.

In the second phase of the research, experimentally verified the viewpoints stated in the first phase. And related theories were used to derive the following research results: 1.The organization structure and implementation suggestions of the design competition organizing. The enterprise's resource investment in the rationalization design stage will affect the effectiveness of commercialization. 2.The new product strategy and design competition theme setting method. The results showed that design competitions aimed to commercialization should be in line with their new product development strategies. 3.The overall process of the design competition held by the enterprise with the goal of commercialization. The results of this research can be applied to enterprises in holding design competitions as open innovation activity to facilitate a company’s innovation strategy, and also can provide suggestions on the application methods of cooperative innovation between academic research units and industries.

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