軟性印刷電路板簡稱軟板，依資策會統計2020年軟板產業最大銷售市場為智慧手機占比73.8%全球軟板總銷售金額，智慧手機歷經第三、四代行動通訊後，於2019年正式進入第五代行動通訊(5G)應用，而手機之設計持續朝向薄型化、輕量化發展。故更仰賴軟板之高密度佈線與3D反折組裝之特性來達到5G應用與薄型化機構需求。
質變帶來量變，5G通訊規格將引領軟板材料朝向低傳輸損耗趨勢發展，創造出全新的5G軟板傳輸線之應用，此應用下手機與晶片設計客戶，將更倚重軟板廠商的整體設計、性能模擬與測試能力，成為軟板廠商新的競爭因子與新的一輪競賽，故軟板廠大者恆大的趨勢將更明確。
此研究範圍針對高頻軟板應用於5G智慧手機之發展進行分析。首先將透過文獻與產業分析5G智慧手機之市場形勢與趨勢，接續引用PEST、五力分析與動態競爭分析，掃描企業外部與內部環境，再進行SWOT分析與Cross SWOT對策，得出四個因素相互結合產生之策略。同時也分析軟板產品生命週期與BCG產品組合，最後依分析結果建構一套專屬的產品與技術策略與資源戰略規劃標準流程，以擬定未來三年產品開發策略藍圖T-Plan。
未來，將固定以每年一次為週期進行審視與更新此T-Plan，期望能持續滿足市場客戶對於新軟板產品的需求並提升公司營運競爭力。

Flexible printed circuit boards are referred to as FPC. According to the statistics of MIC J2021, the largest market for the FPCB industry is smartphones, accounting for 73.8% of the total global FPCB sales. After the third and fourth generations of mobile communications, smartphones officially entered the fifth generation of mobile communications in 2019 (5G) applications, and the design of mobile phones continues to be thin and lightweight. Therefore, it relies more on the characteristics of high-density circuits and 3D bending assembly of FPC to meet the needs of 5G applications and thin structures.
Qualitative changes bring quantitative changes. 5G communication specifications will lead the development of FPC materials towards the trend of low transmission loss, creating a new application of 5G FPC transmission lines. Under this application, mobile phone and chip designers will rely more on the overall design of FPC manufactures, Performance simulation and testing capabilities will become a new competitive factor and a new round of competition for FPC manufacturers, so the trend of Evergrande, the large FPC manufacturer, will be clearer.
This research focuses on the development of FPC for 5G smartphone applications. First, we will analyze the market situation and trends of 5G smartphones through literature and industry, and then cite PEST, Five Forces analysis and Competitive Dynamics Theory to scan the external and internal environment of the enterprise, and then carry out SWOT analysis and Cross SWOT strategies to obtain a strategy based on the combination of four factors. Also, analyzees the FPC product life cycle and BCG product portfolio, and finally constructs a set of exclusive product and technology strategy and resource strategic planning standard process based on the analysis results to formulate the product development strategy blueprint T-Plan for the next three years.
In the future, this T-Plan will be reviewed and updated on a regular basis once a year, hoping to continue to meet market customers' demands for new FPCB products and enhance the company's operational competitiveness.
Keywords: FPCB, 5G Smartphone, Product Development Strategy, T-plan

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