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研究生: 范至忻
Chih-Hsin Fan
論文名稱: 策展之體驗真實研究
The Research of Authentic Experiences in Curating
指導教授: 鄭司維
Szu-Wei Cheng
口試委員: 梁桂嘉
Kuei-Chia Liang
董芳武
Fang-Wu Tung
學位類別: 碩士
Master
系所名稱: 設計學院 - 設計系
Department of Design
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 113
中文關鍵詞: 策展體驗真實客觀性真實建構性真實存在性真實
外文關鍵詞: Experience Design, Curation, Constructive Authenticity
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因應體驗時代的潮流,策展領域無論是在展覽內容或是形式上都愈趨多元,藉由多樣的觀展體驗達到教化啟發的目的。在體驗時代,愈真實之事物能引起人們的好奇心,然而現今的展覽已不完全是物件導向的展覽,不再著重展品的真實性。現今的展覽是否還與真實性有所關聯,提供觀者體驗真實性之機會?因此本研究以既定真實性理論為基礎,並藉由訪談法及問卷法,訪談格式設計展策與啟藝文創兩家策展公司之設計總監,並針對真實性之認知與觀展體驗對觀者進行問卷調查,探討真實性在展覽中之關聯性。藉由訪談發現,一座高山博物館及#DinoLab恐龍實驗室-復活任務皆與真實性之間存有緊密關聯性,且同時具備理論中的三大真實:客觀性真實、建構性真實、存在性真實。其中,兩個展覽均突破了過去科普展的表現形式,著重於概念的傳達,非展品的價值呈現,因此展品的「客觀性真實」較不被重視,反而較講求資訊傳達的真實。其次,策展中的「建構式真實」乃利用策展人的話語權創造故事,或將尋常的事物以展覽的形式傳遞出它的意義或重要性。最後,體驗的過程讓展覽在觀者心中留下記憶,引發直接的感知,引領觀者追求「真我」的過程,便是存在性真實的本質。
關鍵詞:策展、體驗真實、客觀性真實、建構性真實、存在性真實


In response to the trend of The Experience Era, exhibition is becoming more diversified in both the content and the form in curation. In this era, it was found that things that are authentic can arouse people's curiosity. However, today's exhibitions are not completely object-oriented, and no longer focus on the authenticity of the exhibits. The research is based on the theory of authenticity, and focus on exploring the relevance of authenticity in the exhibition by interviewing the curators of InFormat Design Curating and Inception Cultural and Creative. Through interviews and a online survey, it was found that the exhibition of BODY KNOWLEDGE- BODY KNOWING and #DinoLab is closely related to authenticity, and meet the essence of three theory: Objective Authenticity, Constructive Authenticity, and Existential Authenticity. Both exhibitions broke through the forms of traditional science exhibitions, focusing on the concepts transformation instead of the value of exhibits. Therefore, the Objectivity Authenticity of the exhibits was less valued, but more on the truth of information in exhibition. Secondly, the Constructive Authenticity in curation is that curator's world view plays an important role in creating stories and conveying the importance of ordinary things in an exhibit. Finally, experiencing in the exhibition triggers spontaneous and pure feelings, leading the viewer to pursue the authentic selves with the aid of activities, which is the exactly the essence of Existential Authenticity.
Keywords: Experience Design, Curation, Authenticity, Constructive Authenticity

目錄 論文摘要 ABSTRACT 謝誌 圖表索引 壹、 緒論 1.1研究背景與動機 1.2研究目的 1.3研究範圍與限制 1.4研究流程 貳、 文獻探討 2.1體驗設計 2.1.1體驗設計的背景 2.1.2體驗的內涵 2.1.3體驗設計的產物 2.1.4小結 2.2策展 2.2.1策展的歷史脈絡 2.2.2當代策展氛圍 2.2.3展覽的分類 2.2.4策展思維及形式 2.2.5小結 2.3 真實性體驗 2.3.1何謂真實性 2.3.2真實體驗之類型 2.3.3策展與真實體驗 2.3.4小結 叁、 研究方法 3.1 研究架構 3.2 個案研究法 3.3 研究對象 3.4 問卷調查法 肆、 個案研究分析 4.1 個案研究 4.1.1個案簡介:格式設計展策-一座高山博物館 4.1.2個案簡介:啟藝文創-#DinoLab恐龍實驗室-復活任務 4.2個案分析 4.2.1策展策略 4.2.2展中體驗 4.2.3展覽與真實性體驗之關聯性 4.2.4小結 伍、問卷驗證分析 5.1. 問卷研擬及信效度檢定 5.1.1問卷研擬 5.1.2問卷內容設計 5.1.3 問卷信效度檢定 5.2資料分析 5.2.1資料建檔 5.2.2 問卷信效度分析 5.2.3 描述性統計分析結果 陸、結論與建議 6.1研究結論與建議 6.1.1展覽與真實性之關聯性 6.1.2策劃真實體驗之手段 6.2研究限制 參考文獻 附錄A:訪談大綱 附錄B:後測實驗問卷

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