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Author: 劉瓊文
Chiung-Wen Liu
Thesis Title: 永續經營或高價出售?以ACR能源服務公司為例
Build to Last or Built to Sell? A Case Study of ACR Energy Service Co., Ltd.
Advisor: 鄭仁偉
Jen-Wei Cheng
Committee: 陳俊男
Chun-Nan Chen
紀佳芬
Chia-Fen Chi
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2020
Graduation Academic Year: 108
Language: 中文
Pages: 62
Keywords (in Chinese): 資源基礎理論資源轉化衝突管理經營哲學企業價值
Keywords (in other languages): Resource-Based Theory, Bricolage, Conflict Management, Corporate Philosophy, Corporate Value
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本個案描述一家在能源產業提供“海上重型運輸服務”的公司, 個案主角帶領下之營運模式, 贏得高價值回報, 因而挑戰此獨佔市場產業龍頭的「定價主導」地位, 慘遭惡意收購。重新成立個案公司(ACR Energy Service Co., Ltd), 仍致力於以「客戶導向」, 再一次地將營運模式戰略成功的要素拼圖, 循序漸進地以內部核心競爭力為基礎, 活化並提升外部競爭資源的價值, 內外資源的整合呈現的衝突及化解, 讓公司再次成為有價值前景的公司, 浮現買家之收購邀約, 從而讓個案主角及核心幹部對企業經營價值之選擇 - 是應永續經營或見好就收, 進行思辨。
本論文以哈佛式個案撰寫, 內容包括個案本文和教師教學指引手冊兩部分,透過教師引導, 依個案實例之發展, 帶領學員探討: 以經營者觀點, 公司是否可商品化? 價值企業的核心競爭力為何? 如何辨識並轉化競爭為資源? 資源整合產生衝突之解決之道? 價值企業的經營哲學? 期望本個案論文可提供給企業高階管理者之經營參考。


This Case mainly interprets the Company that provides “marine heavy transportation services” in the energy industry. The business model led by the key man of the Company to win the enormous rewards from the Clients for the provided service. Unfortunately, the Company was acquired by its market leading competitor, in an unsolicited, hostile takeover for the reason of “the Domination of the Pricing Power” has been challenged. A new Company (ACR Energy Service Co., Ltd.) has been found by the core members, and determines itself to continue serving the same business model – “Customer Oriented”. The key elements of the success in its business model have being built and integrated gradually - by reviewing the internal core competitiveness as the foundation; identifying and value-adding the external competitive as the useful resource; resolving the organization conflict as a result of “the integration of internal and external resources”; and building the Company, once again, to be a valuable Company. The “invitation of acquisition” is put on the table by the potential buyers. Finally, it will lead the Team to the debate of “the Corporate Philosophy and Corporate Value” - “Built to Last” or “Built to Sell” ?
This thesis is presented in the HBS case method. The content includes two parts: the Article and the “Teaching Note”. The case study is under the guidance of the teacher, the students are led to discuss: if the Company itself is able to be commercialized? What is the core competitiveness of a valuable company? How to identify and value-add the competitor’s resource into the useful strength? How to resolve the organizational conflicts? What is the corporate philosophy of a valuable enterprise? It is expected that this case study would provide the insights for senior management level to take a note.

摘要 II ABSTRACT III 目錄 V 圖目錄 VI 壹、 個案本文 1 一、 開場白 1 二、 產業背景 2 三、 個案公司背景及概況 5 四、 個案公司面臨之挑戰及應對 6 五、 合資的組織衝突及衝突化解 12 六、 公司未來發展 17 七、 討論問題 18 附錄一 個案大事紀及發展時間軸 19 附錄二 ACR營運策略及核心競爭力 21 貳、 教師教學指引手冊 22 一、 個案本文概述 22 二、 個案公司及人物角色說明 23 三、 教學哲學 24 四、 教學建議及適用課程 25 五、 個案分析 27 六、 個案回顧及總結 43 七、 板書規劃 44 參、 參考文獻 50 中文文獻 50 英文文獻 50 網路資源 53

中文文獻
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2. 吳玉(譯) (2017)。Bo Burlingham(著)。小, 是我故意的—不擴張也成功的14個故事, 8種基因。臺北市:早安財經。
3. 吳思華(2000)。策略九說: 策略思考的本質。台北: 城邦文化。
4. 林茂昌(譯) (2009)。Norm Brodsky & Bo Burlingham (著)。師父:那些我在課堂外學會的本事。(The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes UP) 臺北市:早安財經。
5. 洪慧芳(譯) (2017)。Bo Burlingham (著)。大退場:創業家如何急流勇退。(Finish Big: How Great Entrepreneurs Exit Their Companies On Top) 臺北市:早安財經。
6. 張金鑑(1991)。行政學典範。臺北市: 三民書局。
7. 陸洛(2017)。害怕衝突?不如積極「管理衝突」, 臺北市: 哈佛商業評論。
8. 齊若蘭(譯)(2007)。James C. Collins & Jerry I. Porras (著)。基業長青 (Built to Last) 臺北市: 遠流出版。
9. 蕭瑞麟、歐素華、吳彥寬 (2017)。「逆勢拼湊:化資源制約為創新來源」, 中山管理評論, 第25卷, 第1期, 219~268頁。
10. 蕭瑞麟、歐素華、陳蕙芬 (2014)。「劣勢創新:梵谷策展中的隨創行為」, 中山管理評論, 第22卷, 第2期, 323~367頁。
11. 戴志中(譯) (2012)。John Warrillow(著)。公司賺錢有那麼難嗎? (Built to Sell: Creating a Business That Can Thrive Without You.) 新北市: 創智文化。
12. 蘇晨等(2012)。大件運輸船舶發展現狀與動態, 船舶工程, 第34卷, 第3期, 1-5頁。

英文文獻
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網路資源
1. Built to Last – How to Build a Company That Will Last For Centuries Pt1
https://blog.alexdevero.com/built-to-last-company-pt1/
2. Harvard Business Review: Launching a World-Class Joint Venture
https://hbr.org/2004/02/launching-a-world-class-joint-venture
3. MBA智庫百科: 企業哲學
https://wiki.mbalib.com/zh-tw/企業哲學
4. MBA智庫百科: 企業價值觀
https://wiki.mbalib.com/zh-tw/企業價值觀
5. MBA智庫百科: 資源基礎理論
https://wiki.mbalib.com/zh-tw/資源基礎理論
6. MBA智庫百科: 經營理念
https://wiki.mbalib.com/zh-tw/經營理念
7. van Hoorn, Frank (2017), “Heavy-Lift Ships – Weathering The Storm”
http://www.argonautics.com/Weathering%20the%20Storm%20by%20Frank%20van%20Hoorn%20-%20July%202017.pdf
8. Why Building a Company to Last and Building a Company to Sell Are the Same Thing
https://www.inc.com/magazine/201805/norm-brodsky/no-shortcuts-management.html
9. 永續發展概念
http://w3.sce.pccu.edu.tw/land/lectxt1.htm#top
10. 賣掉公司的最佳時機
https://www.inside.com.tw/article/2161-when-to-sell-your-company
11. 賣掉公司就能快速致富
http://mrjamie.cc/2013/12/17/sell-your-startup/

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