Author: |
劉瓊文 Chiung-Wen Liu |
---|---|
Thesis Title: |
永續經營或高價出售?以ACR能源服務公司為例 Build to Last or Built to Sell? A Case Study of ACR Energy Service Co., Ltd. |
Advisor: |
鄭仁偉
Jen-Wei Cheng |
Committee: |
陳俊男
Chun-Nan Chen 紀佳芬 Chia-Fen Chi |
Degree: |
碩士 Master |
Department: |
管理學院 - 管理研究所 Graduate Institute of Management |
Thesis Publication Year: | 2020 |
Graduation Academic Year: | 108 |
Language: | 中文 |
Pages: | 62 |
Keywords (in Chinese): | 資源基礎理論 、資源轉化 、衝突管理 、經營哲學 、企業價值 |
Keywords (in other languages): | Resource-Based Theory, Bricolage, Conflict Management, Corporate Philosophy, Corporate Value |
Reference times: | Clicks: 652 Downloads: 9 |
Share: |
School Collection Retrieve National Library Collection Retrieve Error Report |
本個案描述一家在能源產業提供“海上重型運輸服務”的公司, 個案主角帶領下之營運模式, 贏得高價值回報, 因而挑戰此獨佔市場產業龍頭的「定價主導」地位, 慘遭惡意收購。重新成立個案公司(ACR Energy Service Co., Ltd), 仍致力於以「客戶導向」, 再一次地將營運模式戰略成功的要素拼圖, 循序漸進地以內部核心競爭力為基礎, 活化並提升外部競爭資源的價值, 內外資源的整合呈現的衝突及化解, 讓公司再次成為有價值前景的公司, 浮現買家之收購邀約, 從而讓個案主角及核心幹部對企業經營價值之選擇 - 是應永續經營或見好就收, 進行思辨。
本論文以哈佛式個案撰寫, 內容包括個案本文和教師教學指引手冊兩部分,透過教師引導, 依個案實例之發展, 帶領學員探討: 以經營者觀點, 公司是否可商品化? 價值企業的核心競爭力為何? 如何辨識並轉化競爭為資源? 資源整合產生衝突之解決之道? 價值企業的經營哲學? 期望本個案論文可提供給企業高階管理者之經營參考。
This Case mainly interprets the Company that provides “marine heavy transportation services” in the energy industry. The business model led by the key man of the Company to win the enormous rewards from the Clients for the provided service. Unfortunately, the Company was acquired by its market leading competitor, in an unsolicited, hostile takeover for the reason of “the Domination of the Pricing Power” has been challenged. A new Company (ACR Energy Service Co., Ltd.) has been found by the core members, and determines itself to continue serving the same business model – “Customer Oriented”. The key elements of the success in its business model have being built and integrated gradually - by reviewing the internal core competitiveness as the foundation; identifying and value-adding the external competitive as the useful resource; resolving the organization conflict as a result of “the integration of internal and external resources”; and building the Company, once again, to be a valuable Company. The “invitation of acquisition” is put on the table by the potential buyers. Finally, it will lead the Team to the debate of “the Corporate Philosophy and Corporate Value” - “Built to Last” or “Built to Sell” ?
This thesis is presented in the HBS case method. The content includes two parts: the Article and the “Teaching Note”. The case study is under the guidance of the teacher, the students are led to discuss: if the Company itself is able to be commercialized? What is the core competitiveness of a valuable company? How to identify and value-add the competitor’s resource into the useful strength? How to resolve the organizational conflicts? What is the corporate philosophy of a valuable enterprise? It is expected that this case study would provide the insights for senior management level to take a note.
中文文獻
1. 中遠海運特種運輸股份有限公司(2019)。2019年半年度報告, 第11頁。
2. 吳玉(譯) (2017)。Bo Burlingham(著)。小, 是我故意的—不擴張也成功的14個故事, 8種基因。臺北市:早安財經。
3. 吳思華(2000)。策略九說: 策略思考的本質。台北: 城邦文化。
4. 林茂昌(譯) (2009)。Norm Brodsky & Bo Burlingham (著)。師父:那些我在課堂外學會的本事。(The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes UP) 臺北市:早安財經。
5. 洪慧芳(譯) (2017)。Bo Burlingham (著)。大退場:創業家如何急流勇退。(Finish Big: How Great Entrepreneurs Exit Their Companies On Top) 臺北市:早安財經。
6. 張金鑑(1991)。行政學典範。臺北市: 三民書局。
7. 陸洛(2017)。害怕衝突?不如積極「管理衝突」, 臺北市: 哈佛商業評論。
8. 齊若蘭(譯)(2007)。James C. Collins & Jerry I. Porras (著)。基業長青 (Built to Last) 臺北市: 遠流出版。
9. 蕭瑞麟、歐素華、吳彥寬 (2017)。「逆勢拼湊:化資源制約為創新來源」, 中山管理評論, 第25卷, 第1期, 219~268頁。
10. 蕭瑞麟、歐素華、陳蕙芬 (2014)。「劣勢創新:梵谷策展中的隨創行為」, 中山管理評論, 第22卷, 第2期, 323~367頁。
11. 戴志中(譯) (2012)。John Warrillow(著)。公司賺錢有那麼難嗎? (Built to Sell: Creating a Business That Can Thrive Without You.) 新北市: 創智文化。
12. 蘇晨等(2012)。大件運輸船舶發展現狀與動態, 船舶工程, 第34卷, 第3期, 1-5頁。
英文文獻
1. Baker, T. and Nelson, R.E. (2005), “Creating Something from Nothing: Resource Construction through Entrepreneurial Bricolage”, Administrative Science Quarterly, Vol. 50, No. 3, pp. 329-366.
2. Baker, T., Miner, A.S., and Eesley, D.T. (2003), “Improvising Firms: Bricolage, Account Giving and Improvisational Competencies in the Founding Process”, Research Policy, Vol. 32, No. 2, pp. 255-276.
3. Barney, J.B. (1986), “Organizational Culture: Can it be a Source of Sustained Competitive Advantage?”, Academy of Management Review, 11:3, pp. 656–65.
4. Barney, J.B. (1986), “Strategic Factor Markets: Expectations, Luck, and Business Strategy”, Management Science, Vol. 32, No. 10, pp. 1231-1241.
5. Berger, P.L. and Luckmann, T. (1966), “The Social Construction of Reality: A Treatise in the Sociology of Knowledge”, 1st, New York: Anchor Books.
6. Dutton, J.E., Roberts, L.M., and Bednar, J. (2010), “Pathways for Positive Identity Construction at Work: Four Types of Positive Identity and The Building of Social Resources”, Academy of Management Review, Vol. 35, No. 2, pp. 265-293.
7. Garud, R. and Karnøe, P. (2003), “Bricolage Versus Breakthrough: Distributed and Embedded Agency in Technology Entrepreneurship”, Research Policy, Vol. 32, No. 2, pp. 277-300.
8. Graebner, M.E. (2004), “Momentum and Serendipity: How Acquired Leaders Create Value in The Integration of Technology Firms”, Strategic Management Journal, Vol. 25, No. 8-9, pp. 751-777.
9. Grant, R.M. (1991), “The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation”, California Management Review, 33(3), p.115.
10. Hamel, G. and Prahalad, C.K. (1991) ‘Corporate Imagination and Expeditionary Marketing’. Harvard Business Review, 69:4 (July–August), pp. 81–92.
11. Hesselink, M. and Gille, W., RBS (2009), “Dockwise: The Big Lift”, Produced and issued by ABN AMRO Bank NV, p.12.
12. Hoskisson, R.E. (1999), “Theory And Research In Strategic Management: Swings Of A Pendulum”, Journal of Management, Vol. 25, No. 3, pp. 417-456.
13. Ibarra, H. (1995), “Race, Opportunity and Diversity of Social Circles in Managerial Networks”, Academy of Management Journal, Vol. 38, No. 3, pp. 673-703.
14. Nelson, R.E. (1989), “The Strength of Strong Ties: Social Networks and Intergroup Conflict in Organizations”, Academy of Management Journal, Vol. 12, No. 1, pp. 105-124.
15. Penrose, E.T. (1959), “The Theory of the Growth of the Firm”. Oxford: Basil Blackwell.
16. Porter, M.E. (1980), “Competitive Strategy: Techniques for Analyzing Industries and Competitors”. New York: Free Press.
17. Robbins S.P. (1998), “Organizational Behaviour: Concepts Controversies Application” (8th ed.), Englewood Cliffs, N.J.: Prentice-Hall.
18. Selznick, P. (1957), “Leadership in Administration”. New York: Harper and Row.
19. Senyard, J., Baker, T., Steffens, P., and Davidsson, P. (2014), “Bricolage as A Path to Innovativeness for Resource-constrained New Firms”, Journal of Product Innovation Management, Vol. 31, No. 2, pp. 211-230.
20. Sonenshein, S. (2014), “How Organization Foster the Creative Use of Resources”, Academy of Management Journal, Vol. 57, No. 3, pp. 814-848.
21. Stern, L.W. and EI-Ansary (1996), “Marketing Channels”, (4th ed.), Englewood Cliffs, N.J.: Prentice-Hall.
22. Stern, L.W. and Gorman, R. (1969), “Conflict in Distribution Channels: An Exploration”, Distribution Channels: Behavioral Dimensions, Boston: Houghton- Mifflin Company.
23. Tang, J., Kacmar, K.M., and Busenitz, L. (2012), “Entrepreneurial Alertness in the Pursuit of New Opportunities”, Journal of Business Venturing, Vol. 27, No. 1, pp. 77-94.
24. Thomas, K. (1976), “Conflict and conflict Management”. In M. D. Dunnette (Ed.), Handbook of Industrial and Organizational Psychology (pp. 889-936), Chicago: Rand McNally.
25. Thomas, K. W., and Kilmann, R. H. (1974), “Thomas-Kilmann Conflict Mode Instrument”, NY: Xicom.
26. Tyre, M. and Orlikowski, W.J. (1994), “Windows of Opportunity: Temporal Patterns of Technological Adaptation in Organizations”, Organization Science, Vol. 5, No. 1, pp. 98-118.
27. Vaghely, I.P. and Julien, P.A. (2010), “Are Opportunities Recognized or Constructed? An Information Perspective on Entrepreneurial Opportunity Identification”, Journal of Business Venturing, Vol. 25, No. 1, pp. 73-86.
28. van Hoorn, F. (2008), “Heavy-Lift Transport Ships – Overview of Existing Fleet and Future Developments”. Proceeding of the Marine Operations Specialty Symposium 2009, National University of Singapore, Singapore, p.7-8.
29. WCED (1987), “World Commission on Environment and Development: Our Common Future”, Oxford: Oxford University Press.
30. Wernerfelt, B. (1984), “Consumers with Differing Reaction Speeds, Scale Advantages and Industry Structure”, European Economic Review, 24, pp. 257-70.
網路資源
1. Built to Last – How to Build a Company That Will Last For Centuries Pt1
https://blog.alexdevero.com/built-to-last-company-pt1/
2. Harvard Business Review: Launching a World-Class Joint Venture
https://hbr.org/2004/02/launching-a-world-class-joint-venture
3. MBA智庫百科: 企業哲學
https://wiki.mbalib.com/zh-tw/企業哲學
4. MBA智庫百科: 企業價值觀
https://wiki.mbalib.com/zh-tw/企業價值觀
5. MBA智庫百科: 資源基礎理論
https://wiki.mbalib.com/zh-tw/資源基礎理論
6. MBA智庫百科: 經營理念
https://wiki.mbalib.com/zh-tw/經營理念
7. van Hoorn, Frank (2017), “Heavy-Lift Ships – Weathering The Storm”
http://www.argonautics.com/Weathering%20the%20Storm%20by%20Frank%20van%20Hoorn%20-%20July%202017.pdf
8. Why Building a Company to Last and Building a Company to Sell Are the Same Thing
https://www.inc.com/magazine/201805/norm-brodsky/no-shortcuts-management.html
9. 永續發展概念
http://w3.sce.pccu.edu.tw/land/lectxt1.htm#top
10. 賣掉公司的最佳時機
https://www.inside.com.tw/article/2161-when-to-sell-your-company
11. 賣掉公司就能快速致富
http://mrjamie.cc/2013/12/17/sell-your-startup/