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Author: 黃懷德
Hwai-Te - Huang
Thesis Title: 設計力創新為企業帶來轉型價值之研究以T設計公司與Y商務酒店為例
Value Innovation of Design that Helps Business Transformation A Case Study of T Design Company and Y Business Hotel
Advisor: 梁瓊如
Chiung-Ju Liang
Committee: 彭雲宏
Yeng-Horng Perng
江維華
Wei-Hua Jiang
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2016
Graduation Academic Year: 105
Language: 中文
Pages: 87
Keywords (in Chinese): 設計力創新價值創新差異化標準化商務酒店
Keywords (in other languages): Design Innovation, Value Innovation, Differentiation, Standardization, Business Hotel
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  • 空間設計在這個快速發展的產業所扮演的角色,一般而言是處於整個投資流程的末端,工作重點僅止於美學風格的表現與營造,而鮮少考慮設計產出的結果,對於整個產業中能帶來的影響是什麼,尤其是當產業創新,或者在追求成長的壓力下所面臨的決策選擇時,設計公司能夠參與的,也僅僅是一家企業可能的錯誤決策或受迷思桎梏的情況下,所形成的惡性循環而已,對於設計公司及產業,都不是一個正面的現象。
    本研究以一具備國際水平的設計公司,以及中國地區發展中一典型的商務酒店,透過設計力創新所能帶給企業的價值轉型的分析與探討,發展出差異化創新與成本創新能夠兼具的設計流程,為產業創造下一個成長的競爭優勢,作為商務類型的酒店未來可發展的方向與參考。


    Because of the growing demand of China market, Business Hotels are now during the Warring States period. The role “space design” plays in such a fast-developing industry is usually at the end of the investment process, which only focuses on the aesthetic style, instead of considering the result of the design or the effect upon the industry. Besides, the design companies seldom understand the thought and language of the hotel management team, especially when the management team is facing the decision-making under the pressure of sales growth or industry innovation. All design companies can attend is only a vicious cycle includes a possible wrong decision or the belief of a myth. Neither for the design company or the industry, it’s not a positive phenomenon.

    To keep the competitive advantage, the industry has to invest in resource to create differentiation. In the meantime, it should also have a more effective cost control. But it’s thought that there’s a conflict between differentiation and an effective cost control. Which means, to control the cost needs standardization, but standardization can’t create differentiation. In other words, to create differentiation needs higher cost and it won’t reach standardization.

    This study will analyze how design innovation helps business with value transformation. It’s based on a study of a design company that has international level and a typical developing business hotel in China, which develops a design process that includes both of innovation of differentiation and cost, creates a next growing competitive advantage for the industry, and it can be a direction and reference for the business hotels in the future.

    摘 要 I Abstract II 誌 謝 III 目 錄 I 圖目錄 VI 表目錄 IX 附件目錄 X 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第三節 研究流程 2 第二章 文獻探討 4 第一節 價值創新 4 第二節 顧客價值與營運服務創新 11 第三節 管理與技術創新 15 第四節 價值創新開創市場 17 第五節 企業成長 21 第三章 個案企業概況 23 第一節 個案企業敘述 23 第二節 國際肯定 26 第三節 商業模式 34 第四章 個案策略研究 36 第一節 產業困境 36 第二節 個案產業價值創新 40 第三節 特殊限制案例分析 62 第五章 結論與建議 74 第一節 研究結論 74 第二節 研究建議 75 參考文獻 76

    一、 中文部分
    1. 邱垂昌,2008,在不同企業生命週期下智慧資本與企業價值關聯性之研究,當代會計 Journal of Contemporary Accounting第九卷第二期PP.201-236。
    2. 簡珮媜,2009,混合雙佔模型下廠商對於降低成本創新之研究,佛光大學經濟學系碩士在職專班。
    3. 洪盛傑,2008,台灣地區國際觀光旅館之經營效率分析,國立台灣科技大學財務金融所碩士班。
    4. 盧希鵬,2011,為什麼無法控制我的狗,台北,商周出版社出版。
    5. 楊葉敏,2013,生產模式標準化或客製化¬—以塑膠日用品產業為例,元智大學管理。
    6. 林昆璉,2010,標準化與客製化住宅之研究與探討,國立中正大學企業管理研究。
    7. 陳材旭,2010,標準化/客製化對組織結構及流程影響之研究,國立 中正大學企業管理研究所碩士論文。
    8. 林士源,2006,鞋款設計之快速客製化系統研究,朝陽設計大學設計研究所碩士論文。
    9. 熊學毅,2006,由顧客滿意到忠誠之探討- 論客製化的角色,國立高雄第一科技大學行銷與流通管理系碩士論文。
    10. 蔡介清,2014網路線上客製化創新,國立中山大學高階經營碩士學程在職專班碩士論文。
    11. 鄧運鴻,2014,室內設計產業兩岸發展策略,國立政治大學經營管理碩士論文。

    二、 英文部分
    1. Adner, Ron(2006), “Match Your Innovation Strategy to Your Innovation Ecosystem”, Harvard Business Review, Vol.84, No4, pp.101.
    2. Andrew, P. James, and Sirkin, L. Harold(2003) “Innovating for Cash”, Harvard Business Review, pp.76-83.
    3. Anthony, Scott , Eyring, Mat and Gibson, Lib(2006), “Mapping Your Innovation Strategy”, Harvard Business Review, Vol.84, No5, pp.104-113.
    4. Dcruz, S. P. and Sahni, Mayur(2014) “Big Data Professional Services: Market Forecast and Key Players in Asia” , pp.7-12.
    5. Drucker, F. Peter(2002), “The Discipline of Innovation”, Harvard Business Review, Vol.80, No8, pp.95-103.
    6. Hamel, Gary (2006), “The Why, What, and How of Management Innovation”, Harvard Business Review, Vol.84, No2, pp.72-84.
    7. Hammer, Michael (2004), “Deep Change: How Operational Innovation Can Transform Your Company”, Harvard Business Review, Vol.82, No3, pp.87.
    8. Hargadon, Andrew, and Sutton, I. Robert(2000) “Building an Innovation Factory”, Harvard Business Review, pp.157-166.
    9. Lencioni, M. Patrick(2002), “Make Your Values Mean Something”, Harvard Business Review, Vol.80, No7, pp.113-117.
    10. Magidson, Jason and Brandyberry, Gregg(2001), “Putting Customers in the “Wish Mode””, Harvard Business Review, pp.26-28.
    11. Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C. and Byers, H. A.(2011) “Big data: The next frontier for innovation, competition, and productivity” , pp.15-36.
    12. Moore, A.Geoffrey(2004),“Darwin and the Demon: Innovating Within Established Enterprises”, Harvard Business Review, pp.86-92.
    13. Stone, L. Martha(2014) “Big Data for Media”, pp.1-5.
    14. Thomke, Stefan and Hippel, Von, Eric(2002), “Customers as Innovators: A New Way to Create Value”, Harvard Business Review, Vol.80, No4, pp.76.

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