台灣面板產業，自2007下半年起，因受惠於各類型應用消費性電子產品需求大幅攀升面板需求量巨幅擴增，市場遠景是一片看好。但由於面板廠商競爭激烈，使得該產業相較於其他電子業廠商更快進入所謂微利時代。另一方面，小型面板(指10吋以下面板) 的需求量卻從不間斷面板短缺已成為業界眾所皆知的事。
本文之目的在於探討應用小型面板產品之製造商在面臨重要關鍵零組件小型面板短缺時的因應策略。藉著文獻的探討，我們瞭解到有關零件短缺相關的資料。
本研究採用個案訪談之分析方法，我們對於同樣受到面板短缺的四家個案公司進行訪談。受訪者分享其個人實務經驗與見解，以及四家公司在面臨面板短缺時，比較有意願採取的對策。
資料分析整合後，我們提出九個因應面板短缺時主要對策，其中五個策略是針對上游零件供應商，四個策略是運用於下游客戶。
探討結果我們推論沒有單一最佳策略，因為每一個策略都有其相對的重要性，而且策略的運用應配合企業本身特性以及當時產業環境狀況，彈性組合運用之。

Thanks to dramatically increasing need for a variety of commercial electronic products, requirement for panels has grown up largely for Taiwan Panel industry since 2007. The panel market is very promising. But due to the severe competition among panel companies, compared to other electronic industries, the panel industry transit quickly into minor-profit era. Also, it’s well known that the panel shortage problem of the small-size panel amount (panel size smaller than 10”) has lasted for long time.
The purpose of the present paper is to research the adaptive strategies for manufacturers of products while facing the shortage problem of the key component, i.e., the small panel. By collecting literatures, we studied the data related to the component shortage problem.
The case study method is utilized and four companies encountered with panel shortage problem are interviewed. The interviewed people share their practical experiences and perceptions for strategies which are tended to be taken by their companies. After the processes of analysis and integration, nine primarily adaptive strategies for panel shortage problem are proposed, and there are five strategies to the panel suppliers upstream and four strategies to the clients downstream respectively.
It’s concluded that no single strategy could be the best solution and each strategy matters relatively. Furthermore, these strategies should be applied correspondingly to the properties of the enterprise and industrial environment, or the combination of strategies is applied flexibly.

(一)英文文獻

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