易逝性的服務是指服務特性是不能被儲存、轉售或是退回。台灣高速鐵路是高運能、安全舒適、快速成為西部走廊不可或缺交通運輸工具，但客座利用率相較於同業有一至兩成差距，現況提供的服務尚有不足，無法滿足消費者需求。本研究探討消費者對高鐵潛在服務是否具有吸引力，若有引導機制及管道使未被滿足消費者族群，在無價格因素干擾下該消費族群是否願意搭乘之可行性研究。
經調查的資料分析得消費者特性，如風險愛好者敢承擔風險有不怕出錯的膽識，對於競標購物取得較便宜的貨品視為挑戰成功的象徵與標的，風險趨避者在網站競標購物動機為取得較優經濟利益，風險中立者接受小規模的風險，會謹慎選擇有條件銷售管道及線上競標購買票證。
本研究結果發現將剩餘座位(空位)轉變成可操作商品，建立引導機制與線上雙向競標交易平台，配合個別消費者特性多元化擴展適宜管道來提供潛在服務滿足消費者需求，是有助於提升客座利用率。

Service Perishability implied that services are intangible and cannot be stockpiled (inventoried), it exist only at the time of their production. Nowadays Taiwan High-Speed Railway becomes an indispensable and rapid transportation carriage to the western corridor of Taiwan. However, THSRC’s percentage of passenger seats utilization is still lower than other transportation industry competitors probably 10~20%. There are only few discussions in respect of increasing the ratio of passenger seats utilization by Online Bidding Platform in the field of HSR. Therefore, the purpose of this feasibility study is through the Game Theory to seek the optimal mechanism and novel approach to enhance percentage of passenger seats utilization.

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