產品特性對供應鏈策略影響之研究-以DRAM模組廠為例｜國立臺灣科技大學博碩士論文系統

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研究生：	洪淨池 Jing-Chi Hong
論文名稱：	產品特性對供應鏈策略影響之研究-以DRAM模組廠為例 The Effect of Product Characteristers on Supply Chain Strategy-A Case Study of DRAM Modular Factoty
指導教授：	張聖麟 Sheng-Lin Chang
口試委員:	周碩彥 Shuo-Yan Chou 楊文鐸 Wen-Dwo Yang
學位類別：	碩士 Master
系所名稱：	管理學院 - 工業管理系 Department of Industrial Management
論文出版年：	2005
畢業學年度：	93
語文別：	中文
論文頁數：	96
中文關鍵詞：	供應鏈mapping原則、生產規劃與控制系統、供應鏈策略
外文關鍵詞：	supply chain mapping principle, production planning and control system, supply chain strategy
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在快速變動的競爭環境中，委外策略或水平整合已經成為常見的商業實務，因此如何規劃適合的供應鏈設計策略，對企業而言是非常關鍵的。在本研究中，以產品特徵為基礎，呈現出供應鏈設計的方法，形成專注的供應鏈。
DWV3產品分類系統已經被證實為一種有用的分析工具，其中包含五個重要的產品屬性，分別為產品生命週期、交貨前置時間、需求量、產品種類以及需求變異，利用這五個變數可將產品區分為不同的族群，不同的產品族群即會顯現出明顯的差異性。
本研究將以國內知名的DRAM模組廠為個案研究對象，為了瞭解個案公司的供應鏈概況，應用了供應鏈mapping的原則，描繪出目前該公司產品的三種主要供應鏈map，分別為DRAM模組類供應鏈map、Flash產品類供應鏈map以及委外製造類產品供應鏈map。接著本研究將DWV3系統應用至個案公司產品的分類上，區分出三群焦點產品，並且建議分別對應接單生產(MTO)、存貨生產策略(MTS)以及接單組裝(ATO)等策略。
最後，針對每一種供應鏈策略的特性，分別建議了適合的生產規劃與控制系統組合，以形成一個較具完整性的探討，以作為業界在選擇供適當的應鏈策略時的參考依據。

In the fast changing competitive environment, out sourcing or horizontal integration become common business practices. Thus, it is important to have a suitable designing strategy to give business sustainable competitive advantage. In this study, a supply chain designing approach based on product characteristics to form a focused supply chain is presented.
DWV3 approach has been proven as a useful analytic tool. Data from a well-known hi-tech Taiwanese company is collected and apply supply chain mapping principle to form three focused supply chains, such as DRAM modular supply chain, Flash product supply chain and outsourcing component supply chain. Three different production models are proposed accordingly to meet the customer demand.
Finally, production planning and control mechanics are suggested for each focused supply chain as well. The whole study could be used by real world practitioners as an example to develop their supply chain strategy.

目錄
論文摘要.......................................................................I
Abstract......................................................................II
誌  謝.......................................................................III
目錄..........................................................................IV
圖目錄........................................................................VI
表目錄......................................................................VIII
第一章 緒論....................................................................1
  第一節 研究背景與動機........................................................1
  第二節 研究目的..............................................................2
  第三節 研究方法與架構........................................................4
  第四節 研究限制..............................................................6
  第五節 論文組織結構..........................................................6

第二章  文獻探討...............................................................8
  第一節　供應鏈與供應鏈管理...................................................8
    一、供應鏈的介紹...........................................................8
    二、供應鏈管理的意義......................................................10
    三、資訊科技對供應鏈管理的影響............................................13
  第二節 延遲策略與供應鏈設計.................................................17
    一、延遲策略..............................................................17
    二、延遲策略與供應鏈結構..................................................20
  第三節　優良供應鏈的特性....................................................24
    一、效率背後的危險........................................................24
    二、優良供應鏈的三大要素..................................................25
    三、小結..................................................................28

第三章  研究方法..............................................................30
  第一節 供應鏈mapping方法....................................................30
    一、供應鏈map的必要性.....................................................30
    二、供應鏈mapping的工具...................................................32
  第二節 發展focused供應鏈....................................................36
    一、產品特徵與供應鏈策略..................................................36
    二、供應鏈策略............................................................37
    三、發展focused供應鏈的流程...............................................40
    四、DWV3分類系統..........................................................42

第四章  整體市場與個案公司供應鏈概況..........................................46
  第一節　記憶體模組產業的定位................................................46
  第二節　記憶體模組市場趨勢分析..............................................48
    一、DRAM記憶體模組市場....................................................48
    二、Flash記憶體產品市場...................................................50
    三、影音應用產品市場......................................................52
  第三節　個案公司的營運分析..................................................54
    一、簡介..................................................................54
    二、公司營運流程..........................................................55
  第四節　各類產品的供應鏈map.................................................59
    一、DRAM模組類產品供應鏈map...............................................59
    二、Flash產品類供應鏈map..................................................61
    三、委外製造類產品供應鏈map...............................................62
    四、廠內各類產品存貨周轉天數評估..........................................64
  第五節　小結................................................................67

第五章  個案研究分析結果......................................................69
  第一節　各類產品的分類與比率................................................69
  第二節　DWV3產品分類系統分析結果............................................71
    一、DWV3各項變數的評估方式................................................71
    二、分析結果的呈現........................................................72
  第三節　各種供應鏈策略模式的分析............................................77
    一、接單生產策略(Make-to-Order strategy)..................................77
    二、存貨生產策略(Make-to-Stock Strategy)..................................78
    三、接單組裝策略(Assembly-to-Order Strategy)..............................80
    四、策略性委外製造........................................................82
  第四節　生產規劃控制系統分析................................................84
    一、常見的生產規劃系統....................................................84
    二、生產規劃與控制系統的應用..............................................86
  第五節　小結................................................................88

第六章  結論..................................................................89
  第一節　研究成果............................................................89
  第二節　後續研究之建議......................................................91

參考文獻......................................................................92

                                

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