20多年前，在台灣幾乎沒人聽過有機農業，不僅農夫不會種、消費者不會買，更沒有人會想像20年後的今天，有機農業與有機食品產業會變成挽救食品安全、保障人民健康、恢復環境生態，一帖強有力的藥方。源自於日常老和尚悲愍眾生的慈悲心，老和尚偕同在家弟子們於1998年正式成立里仁。里仁從零開始，帶領著農友、消費者及食品廠商三方，以高標準的食品安全加工規範，一路扶植台灣有機農業與有機食品加工業的發展，至今已成為全台有機蔬果通路第一品牌。里仁的成功有目共睹，其經營管理模式更是值得作為社會企業的經營典範來探討。

本論文以哈佛個案之格式撰寫，內容包含個案本文和教學指引兩部分。個案本文的部分描述了從日常老和尚1998年創辦里仁至今，23年來的發展脈絡、及當今所面臨的挑戰。論文後半部教學指引的部分，則深入探討里仁如何從企業核心價值觀出發，藉著道德領導模式，進而發展出特有的人力資本與生態圈經濟；除此之外，本文也探討里仁在面對網路世代的衝擊，該如何從以實體經濟為主的營運模式，轉型成平台經濟商業模式。

本研究的貢獻有二：一是透過質性研究歸納出了「里仁道德領導與生態圈經濟經營管理模式」，二是提出了里仁如何再創第二曲線的策略方向。最後，期望透過本論文所提供的個案與研究探討，可作為企業經營者在經營管理知識與實務之學習與參考。

20 years ago, almost no one in Taiwan had heard of organic agriculture. Farmers did not know how to farm organically and consumers would not buy. No one would imagine 20 years from then, organic agriculture and the organic food industry will be the powerful prescription for food safety, consumer’s health and the restoration of environment and ecology.

Because of Master Jih-Chang’s compassion for all sentient beings, Master and his disciples established Leezen in 1998. Starting from nothing, Leezen has led three parties: farmers, consumers and food manufacturers to support the development of Taiwan’s organic agriculture and organic food processing industry with high standards in food safety processing regulations. Leezen has become the leading channel in selling organic fruits and vegetables in Taiwan. Leezen’s success is obvious to all, and its management model is worth exploring as a model of social enterprise management.

This thesis is written in the format of Harvard business school case, and the content contains two parts: the case text and the teaching guide. The case text part describes the development of Leezen in the past 23 years since its establishment in 1998, and the challenges Leezen faces today. The second half of the thesis: the part of the teaching guidelines, discusses in depth how Leezen started from its core values of the enterprise and develops its unique human capital and ecosystem economy through the use of ethical leadership. This thesis also discusses how Leezen faces the impact of online world on its traditional business model, and how to transfer to the platform economy.

There are two contributions from this research: summarize "Leezen's moral leadership and ecosystem economy management model" through qualitative research, and the other is to put forward the strategic direction of how Leezen can recreate the second curve. Finally, provide the case studies and discussions in this thesis to be used as a reference for business managers to learn and practice management knowledge and practices.

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老查讀家私房筆記 (2020年05月01日)。《平台策略》。supr.one。https://supr.one/1EpydkZ1/post/5eaa427ce4b0404785895378
里仁20週年特刊。天天里仁。https://www.leezen.com.tw/article_organic.php?id=509
里仁足跡。天天里仁。https://www.leezen.com.tw/milestone.php
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里仁為美專刊。天天里仁。https://www.leezen.com.tw/magazine.php
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