2007年，越南成為世貿組織第150個成員國。這既是一個機會，以及為企業在越南的挑戰，在更廣闊的市場，但競爭也是平行的。與沿海海鮮具有潛在優勢的國家，這麼長的海鮮，在越南的出口起著重要作用，實現這個越南不得不進行調整和適當的投資，以促進行業的發展。然而，的海鮮產品出口過去幾年的情況表明，這個部門也仍然面臨著許多困難，並在2008年像世界金融危機的挑戰已經引起如美國，日本，歐盟，市場越南的出口市場的影響很大......要可以使用好機遇，並減少在國際貿易中的風險，需要商界領袖，以開拓潛在市場，以減少其對主要市場的依賴，並在出現問題時，仍然有來自其他市場的訂單，跑業務。為了獲得一個穩定的出口市場，限制因市場波動的風險，需要企業的方向，適合他們的戰略。這是企業的生存至關重要。本文試圖探討的動機，經營策略，表演和富Cuong海產品出口公司在國際市場上的成功作為一個案例研究通過適當的國際化戰略的成果。

In 2007 Vietnam became the 150th member of WTO. This is both a chance as well as challenges for businesses in Vietnam, the broader market, but competition is also parallel to it. With a coastal country having potential advantage of seafood, so long seafood plays an important role in exports of Vietnam, realize this Vietnam had to adjust and appropriate investment to promote the development of the industry. However, the situation in the export of seafood products last years showed that this sector has still faced many difficulties and challenges like the world financial crisis in 2008 has caused great impact on market Vietnam's export markets such as USA, Japan, EU,… To be able to make good use of opportunities and reduce risks in international trade requires business leaders to explore potential market to reduce its dependence on the primary market and when problems occur, there are still orders from other market to run business. To obtain a stable export market, limiting the risks due to fluctuations of the market requires companies to get the direction, the appropriate strategy for them. This is crucial to the survival of the business. This paper tries to examine motives, business strategies, performances and outcomes of Phu Cuong Seafood Export Company who has success on international market by using appropriate international strategies as a case study.

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