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Author: 黃麗敏
Li-Min Huang
Thesis Title: 雙贏互利之價值轉型–以佳世達收購友通為例
Win-Win and Mutually Beneficial Value Migration--A Case Study of Qisda to Acquire DFI
Advisor: 陳俊男
Chun-Nan Chen
Committee: 鄭仁偉
Jen-Wei Cheng
謝劍平
Chien-Ping Hsieh
林軒竹
Hsuan-Chu Lin
Degree: 碩士
Master
Department: 管理學院 - 財務金融研究所
Graduate Institute of Finance
Thesis Publication Year: 2020
Graduation Academic Year: 108
Language: 中文
Pages: 55
Keywords (in Chinese): 物聯網商業生態系統商業模式企業併購共創價值
Keywords (in other languages): IoT, Eco System, Business Model Canvas, Merger and Acquisition, Value Co-creation
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台灣代工電子業經歷了快速發展而繁榮的時代,然而隨著價格競爭及市場飽和,代工產業開始在經濟規模競爭中落後,同時又面臨到中國世界工廠的崛起、威脅與挑戰,利潤不斷被壓縮,經營壓力不言可喻,企業不得不做出轉型的戰略決定。

佳世達科技雖為全球第一大液晶顯示器廠,因為代工電子業優勢不在,因應市場環境及產業潮流更迭,新競爭者群雄並起,以致代工產業優勢不在。為求企業永續經營,積極尋求轉型,佳世達從ODM/OEM轉型為系統整合商,並跨足醫療器材及智能解決方案物聯網領域,佳世達以雙贏互利聯合艦隊方式,透過併購作為企業成長轉型的重要策略。

本個案採用哈佛個案教學方式撰寫,主要探討佳世達價值轉型至物聯網產業的過程。個案主角陳董事長運用商業生態系統模式,展開行動方案,一方面優化現行的產業。另一方面以互利共生,產業聯盟、價值共創的發展方式,透過結盟合作的方法併購,做為收購對象的盟友,以藉此完成公司的價值轉型而佈局智能解決方案的應用領域,改變過去只能在代工市場競爭態勢。本研究可用於討論商業生態系統、商業模式、企業併購、共創價值等議題。


Taiwan’s OEM electronic has gone through the rapid and prosperous period. Due to price competition and market saturation, the OEM industry has starting to fall behind within the competition of the economy of scale. At the same time, they have to face the threat and challenge of China’s world factory. Profits keep on being compress; the stress of management is self-evident. Enterprise can’t help but decide to transform.
Qisda Corporation once has been the largest LCD factory in the world; however, the advantage of the OEM models no longer exists due to the market environment, the changing of industry trends, and new competitors rising. To develop a sustainable enterprise, Qisda has actively searched for transformation, changing from OEM/ODM into system integrator as well as getting into the field of medical equipment manufacturing and the internet of things (IoT) with smart solutions. Qisda aims to grow and transform the enterprise through business mergers and acquisitions on a win-win and mutual base.
This study is written by the Harvard case teaching method, mainly discussing Qisda’s value migration into the IoT industry. The chairman Mr. Chen, utilizes the business ecosystem pattern with action plans. Optimize the current business sectors. Bearing mutualism, industry alliance, value co-creation in mind, Chairman Chen has been using the M&A strategy and being business allies with acquired businesses to accomplish the value transformation and get into the field of smart solutions in order to expand the competition originally in the OEM market. This research can be used in topics of the business ecosystem, business model canvas, corporation merger, value co-creation.

中文摘要 I ABSTRACT II 目錄 IV 圖目錄 V 表目錄 VI 第壹章、個案本文 1 第一節、開場白 1 第二節、個案公司的難題及挑戰 1 第三節、個案公司的發展沿革歷史 4 第四節、個案公司的關鍵管理決策 6 第五節、個案公司的併購策略及架構 8 第六節、物聯網產業的發展及概況 9 第七節、工業電腦的簡介 10 第八節、個案公司建立物聯網聯合艦隊 14 第九節、當收購對象的盟友 22 第十節、個案公司的下一步 25 第貳章、教學指引 27 第一節、個案總覽 27 第二節、教學目標與適用課程 28 第三節、課前準備 29 第四節、課前問題討論 30 第五節、個案人物背景 30 第六節、個案分析 31 第七節、教學建議 48 第八節、板書規劃 49 第參章、參考文獻 52 一、 中文文獻 52 二、 英文文獻 53 三、 網站 54

一、中文文獻
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6.張彥文 (2019) 。《釐清五個觀念,成功創造生態系統》。哈佛商業評論全球繁體中文版,2019/09。
7.張玉琦 (2019) 。《 「我本想退休了。」接手虧損千億的佳世達,陳其宏如何 5 年內寫下營收新高?》,經理人月刊, 2019/4
8.陳明哲 (2013)。《商業生態系統:超越產業疆界的競爭》。哈佛商業評論全球繁體中文版,2013/04。
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二、英文文獻
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三、網站
1.佳世達官網 ( https://www.qisda.com.tw )
2.VCC 價值共創社群,(http://teamwork0035.blogspot.com/)
3.李泰宏,工業電腦廠將出現轉型整併潮,中時電子報,2016/01/31
(https://magazine.chinatimes.com/moneyweekly/20160131003299-300201)
4.馬瑞璿,實現共好的逆轉勝經營學佳世達董事長 陳其宏,今周刊,2019/12/25
(https://www.businesstoday.com.tw/article/category/154769/post/201912250076)
5.袁顥庭,「壯大艦隊 佳世達再啟雙投資」,工商時報, 2018/11/8。
( https://www.chinatimes.com/newspapers/20181108000408-260204?chdtv )
6.袁顥庭,「特助群 讓企業突破成長天花板」,工商時報, 2020/1/13。
( https://www.chinatimes.com/newspapers/20200113000281-260207?chdtv )
7.博龍財金評價顧問(2017)。《工業電腦產業研究》,2017/01。
(http://www.doctorone.com.tw/)
8.楊喻斐,陳其宏專訪,「工程師到接班之路」,蘋果日報, 2019/2/3。
( https://tw.appledaily.com/property/20190203/6O6WI7R2FEZ2Y7KLGECD42JEMI/ )
9.經濟部工業局智慧電子產業計畫推動辦公室 (SIPO), (https://www.sipo.org.tw/industry-overview/industry-state-quo/iot-industry-state-quo.html)
10.維基百科,( https://zh.wikipedia.org/wiki/工業電腦 )
11.華人百科/商業生態系統
(https://www.itsfun.com.tw/%E5%95%86%E6%A5%AD%E7%94%9F%E6%85%8B%E7%B3%BB%E7%B5%B1/wiki-8407366)

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