本論文的個案公司為台北101，曾擁有多項世界第一的頭銜，於全球具有極高的知名度。尤其是每年的跨年煙火活動，讓台灣在全球媒體同步露出，增加台灣在國際舞台的能見度。
停車場為台北101的重要服務設施，在超高大樓的光環下，享有多項地標帶來的豐沛資源。風光營運10年後，隨著停車場設備的老舊、顧客的抱怨、周邊新建百貨公司陸續開幕其停車場相對新穎等，這些不利因素造成台北101停車場逐漸喪失其競爭力。在前述背景因素下，本個案即是分別依照資源基礎理論、服務創新、危機管理與顧客關係管理等議題，來進行個案劇情撰寫。
本論文以哈佛式個案撰寫，包括個案故事與教學指引手冊兩部分。透過老師引導個案討論，學生們將可學習個案本身資源特性與持久競爭優勢間的關係為何?創新服務專案如何改善停車場營運效能?如何啟動危機管理機制來強化停車場的安全防護?及如何執行顧客關係管理專案?期望本個案論文可提供給企業界高階管理者的經營參考。

The case company of this thesis is Taipei 101, which has held many of the world's first titles and has a high visibility in the world. Especially the annual New Year's fireworks event has exposed Taiwan in the global media simultaneously, increasing Taiwan's visibility on the international stage.
The parking lot is an important service facility of Taipei 101. It has enjoyed abundant resources under the halo of the super tall building landmark. After 10 years of operation, with the outdated parking facilities, customer complaints, and the new parking lots of the newly opened department stores in the surrounding area, etc. These unfavorable factors have caused Taipei 101 parking lot to gradually lose its competitiveness. In the context of the foregoing factors, this case is based on the topics of resource-based theory, service innovation, crisis management and customer relationship management to write the case scenario.
This thesis is presented in the HBS case method. The content includes two parts: case story and instruction manual. The case study is under the guidance of the teacher, the students will learn what is the relationship between the resource characteristics of the case itself and the sustainable competitive advantage? how to improve parking lot efficiency by the service innovation project? how to initiate the crisis management mechanism to strengthen the security of the parking lot? and how to implement a CRM project? It is expected that this case study would provide the insights for senior management in the business community.

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三、 網站資源
1. 板橋好停車 智慧導航 APP 啟動停車 2.0 時代
(https://www.youtube.com/watch?v=WccQMpyY0j4)
2. 每日頭條
(https://kknews.cc/car/b8elazn.html)。
3. 3S MARKET「全球智慧科技應用」市場資訊網
(http://3smarket-info.blogspot.com/)。
4. 維基百科
（http://zh.wikipedia.org/wiki/）。
5. MBA智庫

(http://www.mbalib.com)。