產品定價決策涉及許多面向，不僅是企業經營之獲利，也涉及產品的市場競爭力，對企業經營有舉足輕重之影響力。而本研究旨在探討定價流程，並以顯示器產業為例，希冀發展出一個定價流程模型。本研究以文獻探討及定價流程觀點分析，將個案實例運用與文獻分析互相運用比較，將差異處進行審視，以強化定價模型流程之實務操作。本研究最後提出一個產品定價模式，從評估市場的趨勢，產品策略及內外部優劣勢，逐步訂出產品價格，最後經由回饋與修正，形成一個完整的定價循環流程。

Product price strategy has a decisive influence on the enterprise operation, it affects not only the business profit, but also product’s competitiveness in the market. The purpose of this research is to evaluate the pricing process, and take the Monitor industry as an example to develop a pricing decision process model. First, the research will start from reference literature and analyze pricing process, compare the case examples and reference literature and examine the differences to strengthen the practical operation of the pricing decision process. From evaluating market trends, product strategies and internal and external advantages and disadvantages, gradually set up the product price. At last, through the feedback and revisions form a complete cycle of pricing-decision process, this research finally proposes a pricing decision process model.

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網站資源
1. 拓璞產業研究院: https://www.topology.com.tw/
2. 財團法人資訊工業策進會 產業情報研究所: https://mic.iii.org.tw/
3. 科技產業資訊室: https://iknow.stpi.narl.org.tw/
4. 電子時報網站: https://www.digitimes.com.tw
5. 哈佛商業評論: https://www.hbrtaiwan.com
6. 工業技術研究院: https://www.itri.org.tw
7. 產業價值鏈資訊平台網站: https://ic.tpex.org.tw/
8. 維基百科: https://zh.wikipedia.org/zh-tw/