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Author: 李偉臺
Wei-Tai Lee
Thesis Title: 車載資通訊系統在商用車應用之個案研究-以S公司為例
In-Vehicle Information Systems for Truck Research: A Case Study of S Company
Advisor: 梁瓊如
Chiung-Ju Liang
Committee: 王孔政
Kung-Jeng Wang
彭雲宏
Yeng-Horng Perng
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2019
Graduation Academic Year: 107
Language: 中文
Pages: 77
Keywords (in Chinese): 核心能力商業模式車載資通訊系統商用車
Keywords (in other languages): Core Competence, Business Model, In-Vehicle Infotainment Systems, Commercial Vehicle
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  • 在商用車車用配件商品,向來不是販售商用車輛的輔助工具,主因為商用車對象客戶為企業,多媒體娛樂系統並不會替企業主創造更多的利潤或有效的節省成本,故商用車的配件除了原車標準的車用音響主機外,很少有供應商進行新型態車用主機的開發。但近年在各國法規的規定下,商用車已逐漸加上主動式安全配備如倒車雷達、倒車顯像、車道變換語音提示等法規規定的商品,2017年度全球商用車銷售數量已達2600萬台,將近乘用車銷售數量的三分之一,商用車車載資通訊系統就此階段來看,因為行車視野輔助系統的法規要求,讓商用車車載資通訊系統成為一塊待經營開發的新藍海。


    In commercial vehicle accessories, it has not always been an auxiliary tool for selling commercial vehicles. Mainly because commercial vehicle customers are enterprises, multimedia entertainment systems will not create more profits or cost savings for business owners. Therefore, commercial vehicles In addition to the original car standard audio host, there are very few suppliers to develop new-type car mainframes. However, in recent years, under the regulations of various countries, commercial vehicles have gradually added active safety equipment such as reversing radar, reversing display, lane change voice prompts and other regulations. In 2017, the number of global commercial vehicle sales has reached 26 million. Nearly one-third of the sales volume of passenger vehicles, the commercial vehicle-vehicle communication system at this stage, because of the regulatory requirements of the driving vision aid system, the commercial vehicle-vehicle communication system has become a new blue ocean to be developed.

    目錄 表目錄 圖目錄 第壹章 緒論 第一節 研究背景與動機 第二節 研究目的 第三節 研究流程 第貳章 文獻探討 第一節 核心能力 第二節 價值創新 第三節 顧客價值與營運服務創新 第參章 產業概況分析 第一節 車載資通訊系統產業 第二節 先進駕駛輔助系統產業 第三節 車聯網產業 第肆章 企業個案研究 第一節 個案背景 第二節 車載資通訊系統之價值創新 第三節 個案公司之商業模式及未來營運創新策略 第四節 車聯網之未來發展 第伍章 結論與建議 第一節 研究結論 第二節 研究建議 參考文獻

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