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研究生: 王瑞鴻
Jui-Hung Wang
論文名稱: 輔助科技對高爾夫球練習場經營的趨勢分析
A trend exploration of golfing range per complementary technologies
指導教授: 曾盛恕
Seng-Su Tsang
口試委員: 呂志豪
Shih-Hao Lu
李嘉林
Chia-Lin Lee
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 72
中文關鍵詞: 輔助科技高爾夫球高爾夫球練習場經營趨勢分析量化研究
外文關鍵詞: golf assistive technology, golf driving ranges
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  • 本研究首先收集科技化高爾夫輔助工具資訊,並研究海內外高爾夫練習場導入高爾夫輔助工具之發展現況,接著以一般球友的角度調查輔助科技的接受程度,然後探討科技化高爾夫輔助工具是否有機會協助球友自主學習高爾夫,並解決枯燥的練習過程,最後再由問卷調查結果分析未來高爾夫練習場可能的經營發展趨勢。

    首先,進入本研究的第一部分,將對高爾夫輔助科技工具進行全面的解析,並闡述各種型態高爾夫輔助科技工具的特質。第二部分,本研究以「高爾夫揮桿姿態」為主體去衍生影像、雷達、AI、APP等輔助高爾夫揮桿的相關文獻。而第三部主要以問卷調查的方式研究一般球友對高爾夫輔助科技的接受程度以及期待。最後一部分,本研究將分析高爾夫輔助科技工具對球友的幫助以及未來高爾夫練習場的發展方向建議。

    本研究以科技接受模式理論(高爾夫輔助科技)作為研究基礎,並加入便利性及有效性等二個外部變數構面,探討高爾夫輔助科技的知覺有用性、知覺易用性、使用態度、行為意向,以及上述變數是否會影響球友對輔助科技的接受程度。本研究係以國立臺灣科技大學EMBA高球社的學長姊為問卷研究對象,總共發出75份問卷,回收75份,經過檢查後皆為有效問卷,有效問卷回收率為100%。

    期待經過科技與傳統觀念不斷的摩擦與碰撞,台灣的高爾夫練習場業者可以走出一條令人驚豔的全新商業模式,在對球友提供更好的擊球環境及科技化、智慧化高爾夫教學體驗之外,還能有很好的獲利能力,在球友及運動場館業者間產生良性正向循環。


    This research first collects the information of technological golf aids, and studies the development status of the introduction of golf aids in golf driving ranges at home and abroad, and then investigates the acceptance of assistive technology from the perspective of general golfers, and then explores whether there is an opportunity for technological golf aids Assist golfers to learn golf independently, and solve the boring practice process, and finally analyze the possible business development trend of the golf practice range in the future based on the results of the questionnaire survey.

    First, entering the first part of this study, a comprehensive analysis of golf assistive technology tools will be carried out, and the characteristics of various types of golf assistive technology tools will be described. In the second part, this study takes "golf swing posture" as the main body to derive relevant literature on assisting golf swings such as images, radar, AI, and APP. The third part mainly studies the acceptance and expectation of golf-assisted technology by general golfers by means of a questionnaire survey. In the last part, this study will analyze the help of golf assistive technology tools to golfers and the development direction of golf driving range in the future.

    This study takes the theory of Technology Acceptance Model (golf assistive technology) as the research basis, and adds two external variable dimensions, namely convenience and effectiveness, to explore the perceived usefulness, perceived ease of use, use attitude, and behavioral intention of golf assistive technology. , and whether the above variables affect golfers' acceptance of assistive technology. In
    this study, the seniors and sisters of the EMBA Golf Club of National Taiwan University of Science and Technology were the subjects of the questionnaire. A total of 75 questionnaires were issued and 75 were returned. After inspection, all of them were valid questionnaires, and the recovery rate of valid questionnaires was 100%.

    It is expected that through the constant friction and collision between technology and traditional concepts, golf driving range operators in Taiwan can develop an amazing new business model, while providing golfers with a better hitting environment and a technological and intelligent golf teaching experience. In addition, it can also have good profitability, creating a virtuous positive cycle among golfers and sports venue operators.

    第一章 緒論 1.1 研究背景 1.2 研究目的 1.3 研究問題 1.4 研究流程 1.5 名詞及定義說明 第二章 文獻探討 2.1 高爾夫揮桿動作介紹 2.2 關鍵揮桿數據 2.3 高速攝影機 2.4 都卜勒雷達 2.5 即時姿勢追蹤 2.6 科技接受模式 第三章 研究方法 3.1 研究架構及假說 3.2 問卷設計及編製 3.3 施測工具及對象 3.4 統計分析方法 第四章 研究結果分析 4.1 敘述性統計 4.2 測量模式分析 4.3 結構模式分析 第五章 結論與建議 5.1 結論 5.2 建議 5.3 學術上的貢獻 5.4 實務上的貢獻 5.5 研究限制 參考文獻 附錄

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