研究生: |
DELGERKHISHIG SESEER DELGERKHISHIG - SESEER |
---|---|
論文名稱: |
A Case study of international strategy on Mongolian Mining Corporation A Case study of international strategy on Mongolian Mining Corporation |
指導教授: |
劉代洋
Day-Yang Liu |
口試委員: |
陳守維
NONE 曾盛恕 NONE |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理學院MBA School of Management International (MBA) |
論文出版年: | 2013 |
畢業學年度: | 101 |
語文別: | 英文 |
論文頁數: | 59 |
中文關鍵詞: | international strategy 、processed hard coking coal 、international market expansion 、exporting |
外文關鍵詞: | international strategy, processed hard coking coal, international market expansion, exporting |
相關次數: | 點閱:422 下載:10 |
分享至: |
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Mining and exploring companies play a basic role in Mongolian economic and in fact Mongolian economy of growth rate was 12.3 % in 2012 and that growth has driven by mining operating industry. The purpose of this study is to analyze the Mongolian mining industry environment and explores Mongolian Mining Corporation (as the company further calls as MMC) of international strategy in market expansion and opportunities. Through identification of international expansion is determined by scholars’ theories and in this research many papers, journals, books, and some reports have been used for reference.
Thesis of result shows MMC has adapted to global strategy and enters into international market through export. In resulting the company of key success factor is abundant natural resource, economies of scale and location advantage as well. The research of finding is MMC of competitive sustainable advantage is differentiation strategy as end-use customer. MMC is will be able to extend by different product through acquisition moreover the company explore new channel for seaborne market expansion.
Mining and exploring companies play a basic role in Mongolian economic and in fact Mongolian economy of growth rate was 12.3 % in 2012 and that growth has driven by mining operating industry. The purpose of this study is to analyze the Mongolian mining industry environment and explores Mongolian Mining Corporation (as the company further calls as MMC) of international strategy in market expansion and opportunities. Through identification of international expansion is determined by scholars’ theories and in this research many papers, journals, books, and some reports have been used for reference.
Thesis of result shows MMC has adapted to global strategy and enters into international market through export. In resulting the company of key success factor is abundant natural resource, economies of scale and location advantage as well. The research of finding is MMC of competitive sustainable advantage is differentiation strategy as end-use customer. MMC is will be able to extend by different product through acquisition moreover the company explore new channel for seaborne market expansion.
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