本文以某光電設計與零售通路公司為個案分析對象，採用Porter五力以及SWOT分析，來看目前台灣LED中下游產業的發展困境與轉機。
研究發現傳統LED燈泡與燈管市場已經飽和，因此產品對於通路商而言毛利率相對較低，雖然買賣的數量較大，但往往需要大量的訂單才能符合經營成本。而本研究個案因經營設計特殊燈具，以接單訂製的方式進行。這個銷售領域裡包含植物燈、養殖燈、海港港口燈、路燈等，雖然高開發成本高，少量多樣，但需要高研發能力、高客戶配合度，以及持續經營的客戶關係及彼此的忠誠度等因素，市場進入障礙較高。
因此，雖然營業額目前非本研究個案的主要營業項目，但成本高、毛利高的特性，使我們認為這是台灣中小型LED照明企業的經營契機，擺脫中國大陸低價產品競爭的一條活路。

This article takes an optoelectronic design and retail channel as a case study object, using Porter's five forces and SWOT analysis. We further discusses the development difficulties and opportunities in Taiwan's LED industries.
We have found that the traditional LED bulb and lamp market have mature, so the product has a relatively low gross profit margin for channel providers. Although the number of transactions is large, it often requires a large number of orders to meet the operating costs. This study case also operates a special street-based luminaire that is custom-made. In this sales area, including plant lights, breeding lights, harbor port lights, street lights, etc., although relatively high development costs, the number is relatively low, but due to the higher barriers to market entry, including the need for high research and development capabilities, customers Collaborativeness, and ongoing customer relationships and loyalty to each other.
Therefore, although the turnover is currently not the main business item of this case study, the high cost and high gross profit characteristics lead us to believe that this is an opportunity for Taiwanese small and medium-sized LED lighting companies to get rid of competition in low-priced products in mainland China.

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