研究生: |
簡智亮 Chih-liang Chien |
---|---|
論文名稱: |
無形資產專屬性、集中度與產品差異化之多個案分析-以資訊防護軟體產業為例 Multiple-case Analysis of Intangible Asset Specificity、Concentration Ratios and Product Differentiation-the cases of Security Software Companies |
指導教授: |
徐中琦
Jon-chi Shyu |
口試委員: |
劉邦典
Pang-tien Lieu 梁榮輝 none |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2013 |
畢業學年度: | 101 |
語文別: | 中文 |
論文頁數: | 106 |
中文關鍵詞: | 資訊安全(防護)軟體產業 、無形資產專屬性 、集中度 、產品差異化 |
外文關鍵詞: | Security Software Industry, Asset Specificity, Concentration Ratios, Product Differentiation |
相關次數: | 點閱:286 下載:3 |
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本研究以全球資訊防護產業之四家代表性個案公司作為研究對象,探討資訊防護產業之無形資產專屬性、集中度與產品差異化。以會計資料來衡量代表性個案公司之無形資產專屬性,並試著解釋資訊防護軟體產業無形資產專屬性與個案公司資源配置之關係。另一方面,計算該產業之市場集中度與赫芬達指數來衡量該產業之市場結構,提供代表性個案公司在該產業存在網路負效應情形下之策略建議。
This study provide four of the main corporations of security software industry as object.Discussing intangible asset specificity、concentration ratios and product differentiation.Using accounting deta to measure intangible asset specificity of above mentioned corporations. Also,try to explain the porportion between intangible asset specificity and resource allocation of security software corporations.
Further,researcher carefully calculate market concentration ratios and Herfindahl-Hirschman Index and examining market structure of this field.In order to supply some strategic proposal for the concerning corporations while existing in a negative network effect .
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