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研究生: 邱惠玲
Chiou Huei-Ling
論文名稱: 不同生命週期下,企業經營績效與多角化策略之研究
Under Corporate Life-Cycle, The relationship Between Performance and Diversification
指導教授: 徐中琦
Shyu, Jonchi
口試委員: 劉邦典
Lieu, Pang-Tien
黃彥聖
Huang, Yen-Sheng,
學位類別: 碩士
Master
系所名稱: 管理學院 - 財務金融研究所
Graduate Institute of Finance
論文出版年: 2005
畢業學年度: 93
語文別: 中文
論文頁數: 70
中文關鍵詞: 企業生命週期多角化經營績效超額價值
外文關鍵詞: Corporate life-cycle, Excess value, Corporate performance, Diversification
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  • 過去文獻皆討論多角化策略如何影響企業經營績效,但企業可能為了因應經營績效不佳或外部環境的改變,而欲透過多角化策略來增加其獲利率,和延續企業生命。故本研究試圖利用生命週期的概念,探討企業經營績效與多角化策略之關係。此外,本研究也試圖找出一個較簡便且正確的生命週期分類模型,期能提供後續研究之用。

    在生命週期分類模型方面,根據可靠性與有效性之驗證,使用企業年齡、企業規模、企業員工數、銷售成長率、負債比率、現金股利發放率、資產報酬率以及資本支出比率八變數為較佳之分類模型。

    本研究實證結果也發現,在不同生命週期下,企業經營績效與多角化策略有不同的影響關係。在成長期,由多角化策略影響企業經營績效,且為負向關係。原因可能為成長期企業營運尚未完全穩定,應專注於本業,而不應該分心投入於其他事業。在成熟期,由企業經營績效影響多角化策略,且為正向影響。這是因為當企業經營績效越高時,就越有能力進行多角化策略。在衰退期時,則由多角化策略影響企業經營績效,且不同策略類型對經營績效有不同方向的影響。若公司採取相關多角化策略,將會減損企業經營績效;若公司採行非相關多角化策略,則會增加企業經營績效。


    In most relative references, they were based on an assumption that the diversification affects the performance. But corporates may take the stragety of diversification just because the low performance or the change of environment. This research tries to find out a convenient and applicable model of corporate life-cycle, and to explain the relationship between the performance and diversification.

    According to reliability and validity, this paper select more applicable model which contains corporate years, scale, employees, sales growth rate, debt ratio, dividend payout rate, return on assets and capital expenditure to divide the corport life-cycle into three groups.

    This paper finds out the firm in the different life-cycle stage have the different relationship between corporate performance and diversification. In the growth stage, it would be that the diversified strategy affets the corporate performance negatively, so firms in this stage should focus their core business. In the maturity stage, it would be that the corporate performance affets the diversified strategy positively. This means that firms with higher performance have higher capacity for diversifying their business.In the decline stage, it would be that the diversified strategy affets the corporate performance, but types of diversification decide the level of the performance. When firms take relative diversification in, it would decrease the performance; when firms take unrelative diversification in, it would increase the performance.

    目錄 第一章 緒論 5 第一節 研究動機 5 第二節 研究目的 6 第二章 文獻探討 8 第一節 企業生命週期 8 第二節 企業多角化 20 第三章 研究方法 27 第一節 樣本選擇與資料來源 27 第二節 研究流程 28 第三節 變數定義及衡量方法 28 第四節 研究方法 36 第四章 實證結果與統計分析 43 第一節 企業生命週期之分類結果 43 第二節 企業經營績效與多角化類型之因果關係檢定 47 第三節 敘述統計分析 51 第四節 公司經營績效與其多角化類型之迴歸分析 52 第五章 研究結論、建議與限制 57 第一節 研究結論與建議 57 第二節 研究限制 58 參考文獻 59 附表 企業生命週期之分類結果 65 表 表2- 1 使用因素-集群分析法的文獻 17 表2- 2 企業生命週期各階段的特性 18 表2- 3 使用分位法的文獻 18 表2- 4 Gomez-Mejia (1992) 的企業生命週期階段之問卷選項 19 表2- 5 Miller & Friesen (1984) 的企業生命週期劃分標準 19 表2- 6 多角化策略分類 24 表2- 7 多角化程度之衡量方法 25 表3- 1 企業生命週期分類所使用變數之整理 29 表3- 2 生命週期分類之研究變數 30 表3- 3 KMO值判定標準 37 表4- 1 因素分析之成分矩陣及因素名稱 44 表4- 2 有效性檢定結果 45 表4- 3 變數衡量方法 46 表4- 4 分類方法之正確性與Press Q值 46 表4- 5 不同生命週期下,企業經營績效與多角化策略類型之因果關係 47 表4- 6 因果關係結果之彙整 51 表4- 7 不同生命週期之各研究變數之分佈與檢定 51 表4- 8 成長期之迴歸分析 53 表4- 9 成熟期之迴歸分析 54 表4- 10 衰退期之迴歸分析 56 圖 圖2- 1 Rumelt多角化分類方法 25 圖3- 1 兩階段集群分析法 39

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