創業構想概要
自然光是取之不盡、用之不竭、清潔又環保的能源。為響應「節能減碳」，且發展可持續再生能源新技術，集能光電研發獨特之「被動式大面積自然光收集技術」，推出核心產品「光立方集光板」，透過光學元件收集與傳遞自然光，不需經過光電轉換，可直接把自然光引導到室內做照明的用途。未來衍生應用包含核心技術可結合LED重建自然光和結合太陽能板等應用。公司定位為掌握研發技術，製造委外生產模式，並藉由系統集成商來銷售產品，期許未來能將自然光照明之應用普及至社會大眾。
市場概況
歐盟Building 2000計畫預估歐盟國家至2010年為止，使用被動式自然光收集技術，每年可以節省能源148Mtoe，約占歐盟國家總能源供應量之8%，目前台灣的自然光照明技術尚屬萌芽階段。本公司先研究產業現況，接著分析全球與台灣照明市場規模，以推估公司在市場上佔有率。根據Global industry Analysis的估計，2008年全球照明市場銷售值達到817.74億美元，年增率為4.79%。在台灣市場方面，菲利浦資料顯示，台灣每年照明市場規模為150億新台幣。在目標市場上，本公司初期將鎖定於工廠照明、學校照明、賣場照明、商辦大樓照明與公共建築照明市場，先建立一般大眾對於自然光的觀念與知識，接著將自然光照明系統推廣至一般家庭住宅。未來，公司會將「光立方集光板」拓展至北歐國家，例如：瑞典、丹麥、挪威等國，因為這些國家非常重視再生能源的應用。
競爭優勢
本公司成功地整合各個領域之專業人才，團隊成員來自電子、工業設計、工業管理、科技管理和資訊管理，能夠提供專業的知識給目標客戶，並為地球永續生存盡一份心力。而技術團隊研發能量聚焦於被動式大面積自然光收集技術，不需使用太陽追蹤器等電子設備，擁有大範圍自然光之再利用以及低維護成本之優勢。目前市場上尚無其他明顯之競爭者，在技術方面居於領先地位，已經有四項申請中之台灣專利與一項美國專利，並在專利佈局上有完善的保護，且持續地進行歐盟、日本、與中國大陸的專利佈局，以建立潛在進入者之競爭障礙。
獲利性
本公司對於未來營收及獲利的成長性具有強大的信心，預計於第二年即可轉虧為盈，第三年即可產生累積盈餘，EPS 可達4.78元，第四年及第五年更可達8.45元及37.7元（由於第四年自行設廠生產光立方集光板，預期將可大幅減少產品單位成本，快速地增加銷售量）。資產報酬率及股東權益報酬率在第三年以後都將超過30%以上，相信將可為所有注資的股東創造更大的價值。本公司將致力於達成營收目標，並注重應收帳款之管理，以確保獲利目標之實現。

Genuine Energy is formed with a technology and design team from Graduate Institute of Electronics Engineering and Graduate Institute of Industrial Design of Taiwan Tech. As well as a management team from Graduate Institute of Industrial Management and Graduate Institute of Technology Management and Graduate Institute of Information Management of Taiwan Tech.

Genuine Energy is a team with the effort of the graduates from the Graduate School of Electronics Engineering, Industrial Design of Taiwan Tech as our Technology and Design department. As our Management Department, we have the graduates from the Graduate School of Industrial Management, Technology Management and the Information Management of Taiwan Tech.

We come from different backgrounds but with the same goal of devoting ourselves to save energy. We come up with natural light, which is an unlimited, clean and recyclable energy; and we would develop a sustainable, renewable energy technology with it. We propose a unique "passive large-scale natural light collection technology" with the core product of "light cube light-concentrating panel", which can collect natural light from the outside, transmit by fiber for use of illumination for the inside. We focus on developing innovative natural light concentrating technology, outsourcing production and selling our products through system integrators. We hope that the use of natural light in the future will be well-spread to people around the world.

Though our team members came from the different backgrounds, we decide to devote ourselves to develop the green energy. Our idea came up with the natural lighting, which is an unlimited, clean and recyclable; and we will continue on developing a sustainable, renewable energy technology with it. Our proposal is a unique “passive large-scale natural lighting collection technology” with the core product of “light-concentrating panel” that could collect the natural lighting from the outside and transmit it by the fiber illumination to the inside. We focus on developing innovative natural light concentrating technology, outsourcing production and selling our products through system integrators. We hope that the idea of natural light in the future will be used around the world in the further future.

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