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研究生: 張智凱
Chih-Kai Chang
論文名稱: E-Learning 服務平台使用者接受度探討--以資訊技術訓練為例
User Acceptance for E-Learning Service Platform--A Case on Information Technology Skill Training
指導教授: 吳宗成
Tzong-Chen Wu
口試委員: 葉瑞徽
Ruey-Huei Yeh
欒斌
none
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2007
畢業學年度: 95
語文別: 中文
論文頁數: 88
中文關鍵詞: E-Learning數位學習教學設計混合式學習學習成效
外文關鍵詞: E-Learning, instructional design, blending learning, learning outcome, technology mediated learning
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  • 摘 要
    資訊科技與網際網路的發展,為學習提供了一個新舞台,數位學習的發展讓企業有了一個可以降低訓練成本的最佳方案。政府有鑑於E-Learning的成長潛力,也提出國家型計畫來輔導數位學習產業的發展,調查報告預估國內數位學習產業的產值2007年將達150億台幣,似乎E-Learning的前景一片欣欣向榮。
    然而調查分析也指出國內企業在導入E-Learning時,面臨到的最大困難是使用者接受度不高,使用者對 E-Learning的學習效果存疑。另一方面,學界對於E-Learning的研究結論至今仍然莫衷一是,有提倡E-Learning比傳統學習接受度高的,也有持中立看法的,更有持反對意見的。本研究認為要提高E-Learning的使用者接受度應該在於重視E-Learning的「Learning」,而不是著重在「E」,因此本研究以學習的觀點,對於影響學習者心理、學習成效的教學設計以及近三年實務界開始風行的Rapid E-Learning開發方式進行探討。本研究以實務界資訊技術訓練做為研究背景,研究當使用E-Learning對成人進行資訊技術訓練時,有哪些因素會提高他的接受度。
    學界對於E-Learning使用者接受度的相關研究並不多見,因此本研究使用質化研究方法,作探索性的分析,分析結果再與本研究的文獻資料做綜合比較,找出國內實務界與文獻研究結果不同的現象,提出研究結果。本研究結果發現實務界採用教學設計方式來開發E-Learning平台,對使用者的學習會有正面的幫助,發揮網際網路科技個人化與連結特色的平台功能、混合式的教學與提供實體的服務等都會讓使用者接受度增加,實務界若是有專業的行銷活動,對於E-Learning平台的接受度也會有正面的影響。


    ABSTRACT
    The development of Internet and information technology not only flattens the world but also acts an important role in learning field. Given that, businesses benefit from the training cost reduction by the implementation of E-Learning. In addition, government recognized the potential of E-Learning platform and included it in National Plan: Challenge 2008 as one of the goals. Adding to that, a national promotion plan has conducted for digital learning development. The estimated value generated by E-Learning business will reach 15 billion in 2007 which implies the success of E-Learning future in Taiwan market.
    However, the major difficulty that companies encountered while implementing E-Learning is the low degree of user acceptance. And how much users are able to gain from E-Learning is still a question. It is also arguable about learning outcome of E-Learning in comparison of traditional learning methods from various researches.
    It is strongly recommended in this study that to raise user acceptance of E-Learning we need to focus on learning itself such as content and design rather than the technology of delivering it. Therefore, based on learning perspective, this study will look into instructional design which has positive impact on learning outcome as well as the scheme of rapidly developing E-Learning platform in real business cases in the past three years. The possible factors to improve user acceptance in information technology skill training will also be covered as well.
    Studies on E-Learning user acceptance are limited. To find out what our user acceptance is, a qualitative analysis will be applied. Given the result, a multiple comparison with existing studies and researches will be carried out for this study conclusion which demonstrates the difference between real business cases and the existing studies and researches. It will also be seen that developing E-Learning platform under instructional design helps generate users’ interests as well as meet general expectation on personalized internet information technology. With the method of blending-learning, substantial support together with effective of professional promotion work, to accelerate the use of E-Learning and raise user acceptance are feasible.

    目 錄 摘 要 I ABSTRACT II 誌 謝 III 目 錄 IV 圖目錄 VI 表目錄 VII 第1章 緒論 1 1.1 研究背景與動機 4 1.2 研究目的 7 1.3 研究方法 11 1.4 研究範圍 12 第2章 文獻探討 15 2.1 科技中介學習 18 2.2 學習成效評估 22 2.3 學習策略 26 第3章 考慮接受度的教學設計方法 31 3.1 系統化教學設計 34 3.2 快速教學設計 40 3.3 教學設計與學科專家開發比較 44 第4章 資料分析 50 4.1 E-Learning廠商業務主管對使用者接受度的訪談分析 52 4.2 教學設計師對使用者接受度的訪談分析 57 4.3 學科專家對使用者接受度的訪談分析 61 4.4 媒體設計師以及開發者對使用者接受度的訪談分析 64 4.5 使用者對接受度的訪談分析 66 第5章 研究結論與建議 69 5.1 結論 69 5.2 建議 75 參考文獻 78 附錄. 85

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