本研究目的為深入探討個案公司如何經營藍海策略，透過提升、降低、消除、創造四大步驟，進而找到企業的核心價值，並保有產業競爭力，以供往後從事遊戲產業之公司作為借鏡。本研究使用個案研究法，以遊戲產業之個案公司為例，透過深入剖析個案公司於研究其間所施行之經營決策，並針對藍海策略四大行動架構加以分析，透過整理個案公司相關資料，以及對個案公司重要的決策人物做深入的訪談，期望能提供國內線上遊戲廠商在進軍全球市場的策略上另一番不同的思考模式，藉以創造出更多屬於藍海市場的價值及效率。
本研究執行藍海策略之結論歸納如下：
1.消除：積極但盲目草率的投資決策；代理為主與仿冒產品為生的產業模式。
2.降低：關注人力資源，創造低人員流程率；降低代理國外遊戲機比率；健全研發流程，減少產品錯誤率。
3.提升：重視智慧財產權；滿足不同客群需求，採行分軌管理制度；研發技術為公司立基，尊重研發人才，追求卓越；積極擴充產品線，搭配產品組合銷售。
4.創造：跨平台遊戲營運模式、娛樂產業無國界；穩健財務背景；快速嗅出市場變化的腳步及有效結合外部資源的能力；產品質量精益求精，舉辦活動深耕玩家；自有品牌、全球佈局；塑造企業社會形象，落實企業危機管理。

The purpose of this research is investigating the blue ocean strategy of case company. By the four actions framework： eliminate、reduce、raise、and create to improve industrial competitiveness. The study period covered the innovation strategy of the case company from 2008 through now. This case uses case study, which is a qualitative research method. According to four actions framework of blue ocean strategy, analyzing related information of the case company, and interviewing the key decision-makers of the case company, we hope to provide domestic game industry a brand-new thinking of entering global market strategy. As a result, we may create more value and efficiency on blue ocean market.
This case have conclusions below：
1.Eliminate：blind or crudeness investment decision, the business model formed with agent relationship or counterfeits the product .
2.Reduce：focus on human resources, reduce the rate of agent product, complete R&D process, reduce the default rate of product.
3.Raise：respect intellectual property rights, use separate management system to satisfy different customers, respect people with professional skill, expand product line aggressively.
4.Create：form a borderless entertainment industry, steady financial background, follow market changing pace, better the product quality, held competition to build customer relationship, use ordnance bench mark to market globally, build industrial social image.

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