研究生: |
DO NGUYEN NGAN KHANH DO NGUYEN NGAN KHANH |
---|---|
論文名稱: |
探索客戶在運用聯邦式學習進行資訊分享的意願 Exploring the Willingness to Adopt Federated Learning for Cross domain Information Sharing |
指導教授: |
張智傑
Chih-Chieh Chang |
口試委員: |
何建韋
Chien-Wei Ho 葉羅堯 Lo-yao Yeh |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理學院MBA School of Management International (MBA) |
論文出版年: | 2024 |
畢業學年度: | 112 |
語文別: | 英文 |
論文頁數: | 44 |
外文關鍵詞: | Federated Learning, Cross domain information sharing, UTAUT, TTF, Social Exchange Theory |
相關次數: | 點閱:87 下載:4 |
分享至: |
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This empirical study explores the factors influencing the intention of working-age individuals to adopt Federated Learning (FL) for information sharing within the general industry, specifically examining the banking sector. By integrating the Unified Theory of Acceptance and Use of Technology (UTAUT), Task-Technology Fit (TTF), and Social Exchange Theory (SET) for the first time, this research investigates both the motivational and practical aspects influencing FL adoption. Analysis conducted using SmartPLS4 on data collected via a 7-point Likert scale survey reveals that “Trust” is the pivotal factor affecting user intentions, followed by social influence, effort expectancy, task-technology fit, and performance expectancy. Notably, perceived benefits substantially impact trust more than perceived costs, and technology characteristics exert a greater influence on task-technology fit than task characteristics, illustrating a privacy paradox in practice. This study fills a gap in understanding the multi-theory integration explaining FL adoption and proposes a foundational framework for implementing FL based on user-centric motivations and task-technology alignment.
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