研究生: |
許雅彬 Ya-Pin Hsu |
---|---|
論文名稱: |
記憶體模組公司策略聯盟之個案研究 Strategic Alliance of Memory Module Companies - A Case Study |
指導教授: |
王孔政
Kung-Jeng Wang |
口試委員: |
李芸蕙
Yun-Huei Lee 林久翔 Chiu-Hsiang Lin |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理研究所 Graduate Institute of Management |
論文出版年: | 2018 |
畢業學年度: | 106 |
語文別: | 中文 |
論文頁數: | 43 |
中文關鍵詞: | 策略聯盟 、商業模式分析 、產業五力分析 |
外文關鍵詞: | Strategic alliance, business model analysis, Porter five forces analysis |
相關次數: | 點閱:491 下載:6 |
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本論文主要探討品安科技股份有限公司遇到2008年金融風暴後,成功轉型與全球第一大模組廠成功策略聯盟之案例。記憶體為台灣重要產業之一、從最早期的四巨頭:南亞、茂德、華邦、力晶,縮減為目前的南亞科與華邦科,記憶體模組代工與品牌公司也遇到相同狀況,很多企業逐步被淘汰,只剩少數模組生產製造品牌商能夠屹立不搖。本論文以個案方式撰寫,分析個案公司如何展現企業本身的優勢與領導者正確的經營判斷,探討個案公司成功轉型的過程與企業轉型關鍵,並以商業模式分析與產業五力分析為主軸,探討為何個案公司有能力得到全球第一大品牌商的青睞,在危機中成功轉型並且與全球第一大模組品牌商正式結盟之歷程。
關鍵詞:策略聯盟、商業模式分析、產業五力分析
This thesis is a case study, which mainly explores the case of the successful transition and strategic alliance after the financial crisis in 2008 in Panram International Technology Co., Ltd. Memory is one of the important industries in Taiwan. From the earliest top four-dram supplier: Nanya, Promos, Winbond, Powerchip, reduced to the current Nanya and Winbond, memory module foundry and brand companies also encountered the same Status, many companies are gradually eliminated, leaving only a handful of modules manufacturing brand to stand still. This thesis mainly studies and analyzes how a case company fully demonstrates its own advantages and leaders' correct business judgment. It also discusses the process of successful case transformation and the key of enterprise transformation. Based on business model analysis and industry five forces analysis, Companies have the ability to get the world's largest brand of all ages, the crisis in the successful restructuring and the world's largest module brand formal alliance process.
Keywords: Strategic alliance, business model analysis, Porter five forces analysis
中文文獻
1. 司徒達賢(2001),「策略管理新論-觀念架構與分析方法」,台北:智勝出版社。
2. 陳中洲(2006),「在變動環境下之經營策略 --以記憶體模組業為例」,國立政治大學高階經營管理碩士班碩士論文。
3. 陳佳伶(2005),「金融資訊數位內容產業與行動通訊產業間之策略聯盟之競爭優勢」,國立交通大學管理學院碩士在職專班國際經貿組碩士論文。
4. 閻大同(2005),「DRAM產業的競爭策略分析─以力晶半導體為例」,中原大學工業工程研究所碩士論文。
英文文獻
1. Aaker, D.A. (1992), Developing Business Strategies, 3rd ed., New York: John Wiley and Son.
2. Barney, J.B (1997), Gaining and Sustaining Competitive Advantage, New York: Addision Wesley Publishing Company.
3. Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition. New York, Bantam Doubleday Dell Publishing Group.
4. Devlin, G. & Bleckley, M. (1988) ”Strategic Alliances-Guideline for Success,” Long Ranges Planning, Vol.21, No.5, pp.18-23.
5. Kolter, P. (2003). Marketing Management: Analysis, Planning, Implementation,
6. Konczal, E. F. (1975). “Models are for Managers, Not Mathematicians,” Journal of Systems Management, 26(1):12.
7. Loughner, C. (2006). “A Guide to Strategic Alliances” N.p: n.p, Web.
8. Michael, Y., Yoshino, U. and Rangan, S. (1995). "What Is a Strategic Alliance" Strategic Alliances: An Entrepreneurial Approach to Globalization, World of Alliances. United States of America: Harvard Business School, Web.
9. Osterwalder, A., and Pigneur, Y. (2010), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken: John Wiley & Sons.
10. Parkhe, A. (1993). “Strategic Alliance Structuring: A Game Theoretic and Transaction Cost Examination of Inter-firm Cooperation”. The Academy of Management Journal, 36(4), 794-829.
11. Porter, M. E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, New York, USA.
12. Porter, M.E. and M.B. Fuller (1987), Coalitions and Global Strategy, Boston, MA: Harvard University Press.
13. Yoshino, M. & Rangan, R. (1995), Strategic Alliances: An Entrepreneurial Approach to Globalization, Boston, MA: Harvard Business School Press.
電子資料及網路部分
1. MBA智庫百科,(2014) 商業模式分析 http://wiki.mbalib.com/zh-tw/%E5%95%86%E4%B8%9A%E6%A8%A1%E5%BC%8F%E5%88%86%E6%9E%90
2. MBA智庫百科網站,(2016) 產業五力分析 http://wiki.mbalib.com/zh-tw/%E6%B3%A2%E7%89%B9%E4%BA%94%E5%8A%9B%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B
3. MBA智庫百科網站,(2017) SWOT分析 http://wiki.mbalib.com/zh-tw/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B
4. PChome新聞網站,(2010) 救DRAM一場空! http://news.pchome.com.tw/magazine/print/fi/WEALTH/1676/126279360053546049002.htm
5. Wikipedia, the free encyclopedia. (2017). Business model. https://en.wikipedia.org/wiki/Business_model
6. Wikipedia, 金士頓科技(2017) https://zh.wikipedia.org/wiki/%E9%87%91%E5%A3%AB%E9%A0%93%E7%A7%91%E6%8A%80
7. 投資人服務中心公開資訊觀測站,(2017) 電子書財務報告書 http://mops.twse.com.tw/mops/web/t57sb01_q1
8. 東森新聞雲網站,(2012) 記憶體模組廠吹起轉型風 https://www.ettoday.net/news/20120630/67893.htm?t=先探/李純君:記憶體模組廠吹起轉型風
9. 品安科技股份有限公司,(2017),品安科技股份有限公司簡介 http://www.panram.com.tw/ec99/rwd1022/category.asp?category_id=67
10. 品安科技股份有限公司,(2017),製程能力 http://www.panram.com.tw/ec99/rwd1022/category.asp?category_id=76
11. 美商Kingston Technology,(2017),Kingston 產品資訊 https://www.kingston.com/tw
12. 美商Kingston Technology,(2017),Kingston 歷史沿革 https://www.kingston.com/tw/company/history
13. 財經新報網站,(2016) 2016年全球記憶體模組廠營收年衰退 12%,金士頓仍穩居全球第一 https://finance.technews.tw/2017/09/05/2016-dram-income-decreased-12-percent/
14. 國家政策研究基金會,(2012) 台灣DRAM產業的未來走向http://www.npf.org.tw/2/10526