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研究生: 吳姍霏
Shan-Fei Wu
論文名稱: 共享電動機車系統之三部份定價策略研究
An Investigation of Three-part Tariff Pricing Strategies on Electric Scooter Sharing Systems
指導教授: 林希偉
Shi-Woei Lin
口試委員: 王孔政
胡明哲
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業管理系
Department of Industrial Management
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 64
中文關鍵詞: 共享型電動機車三部分定價定價機制非線性定價
外文關鍵詞: Electric scooter sharing system, Three-part pricing, Price mechanism, Nonlinear pricing
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  • 共享型電動機車能夠同時解決交通壅塞、空氣汙染、騎乘距離與地形限制等問題,是可以用來取代共享自行車系統,滿足運輸系統最後一哩需求的替代方案。然而消費者在選擇使用共享型電動機車時考量因素很多,租賃價格的高低、電量的多寡以及消費者本身的使用目的等都會影響消費者的決策,進而影響共享系統運作的效能。本研究探討如何使用運輸或者電信產業定價時常考量之三部分定價法(three-part tariff)來制定合適的收費機制。本研究透過分析模型推導求解在特定條件下的單一三部分最佳定價,並透過比較靜態分析探討外生變數對於定價決策的影響。本研究同時透過數學規畫及數值分析,考量二個三部分定價、單一三部分定價及吃到飽定價等三種定價結構,比較不同定價結構之效益、辨視影響定價結構之績效的關鍵因素、並探討不同定價結構的使用時機及其管理意涵。


    A shared electric scooter system, which can solve problems such as traffic congestion, air pollution, riding distance and restriction of topography, is an alternative to sharing bicycle systems for solving the last mile problem of modern transportation systems. However, many factors (e.g., rental price, amount of electricity, or the purpose of usage) may affect a consumer's decision when deciding whether to use a sharing e-scooter as well as the utilization and performance of a sharing system. This study investigates how to design three-part tariffs, pricing plans that are widely used in transportation or telecommunications industries, for e-scooter sharing systems. In particular, this study used an analytical model to derive the optimal single three-part tariff under specific conditions, and explored the impact of exogenous variables on pricing decisions through comparative statics. Numerical analyses were also conducted by using a mathematical programming model to compare three pricing structures: menu of three-part pricing, single three-part pricing and flat rate. This study successfully identified key factors affecting the performance of different pricing structures. Guidelines were also derived for determining the best timing of the use of different pricing structures.

    目錄 摘要 I ABSTRACT II 致謝 III 目錄 IV 圖目錄 VI 表目錄 VII 第一章、 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 4 1.3 論文架構 4 第二章、 文獻回顧 6 2.1 交通運輸共享系統 6 2.1.1 自行車共享系統 6 2.1.2 共享電動機車系統 9 2.2 差別定價下的非線性定價 12 2.2.1 三部分定價 13 第三章、 單一三部分定價之分析模型 15 3.1 電動機車共享機制價格模型與基本假設 15 3.1.1 電動機車租賃機制管理者的決策問題 15 3.1.2 消費者的決策問題與需求函數模型 16 3.1.3 單一三部分訂價下之消費者剩餘 17 3.2 消費者型態為均勻分佈下之最佳訂價 19 3.2.1 固定費用T小於消費者剩餘Sθ1 19 3.2.2 固定費用T介於消費者剩餘Sθ1與消費者剩餘Sθ2 20 3.2.3 比較靜態分析:分析成本(mc)、參數(λ)對於最佳解的影響 21 3.3 消費者型態為三角分佈下之最佳訂價 23 3.3.1 固定費用(T)小於消費者剩餘Sθ1 24 3.3.2 固定費用(T)介於消費者剩餘Sθ1與消費者剩餘Sθ2 25 3.3.3 比較靜態分析: 成本(mc)、偏好參數(a)、參數(λ)對於最佳解的影響 27 第四章、 不同定價機制之數值分析與比較 30 4.1 三部分定價模型數學規畫模型設定 30 4.1.1 實驗參數設定 33 4.1.2 單一三部份定價數值分析結果 34 4.1.3 兩個三部分定價數值結果 38 4.2 不同定價結構間的比較 40 第五章、 結論與建議 45 5.1 結論 45 5.2 研究限制與未來建議 45 參考文獻 47 附錄A 三種定價結構數值分析結果 51

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