本研究聚焦於探討數位科技在餐飲業中的應用與影響。首先，聚焦於各類數位科技，如線上訂位、點餐系統等，分析這些科技如何優化餐飲服務流程，提升顧客體驗。透過案例分析，揭示這些技術推動餐飲業創新的方式。其次，探討自動化科技在餐飲業的應用，如點餐系統、庫存管理等。透過自動化流程，使餐飲服務更快捷、精準，並提高營運效率。同時利用數據分析瞭解市場和顧客需求，以導引企業策略規劃。
本研究以個案公司為中心，透過深入分析，探討數位科技在餐飲業各環節的具體應用，如點餐系統、庫存管理系統等。明確定義研究範疇、目標與方法。透過個案研究分析數位科技在餐飲業的實際運作與影響，提供具體建議。此外，分析臺灣餐飲市場規模及增長潛力。評估市場數據與趨勢，探討外送系統、行動支付等技術推動市場發展的情況。考量消費者行為等因素，全面評估數位科技對市場規模與增長的影響。綜合研究結果，提出餐飲業未來運用數位技術優化營運、提升顧客滿意度與業務增長的建議。分析實施過程中的挑戰並提出解決策略，以作為餐飲業的發展參考。

關鍵詞：數位科技、會員經濟、營運效率、個人化。

This study focuses on exploring the application and impact of digital technology in the restaurant industry. Firstly, it concentrates on various digital technologies such as online reservations and ordering systems, analyzing how these technologies optimize restaurant service processes and enhance the customer experience. Through case studies, it reveals the ways in which these technologies drive innovation in the restaurant industry. Secondly, it examines the use of automation technology in the restaurant industry， such as automated ordering systems and inventory management. Automated processes make restaurant services faster, more precise, and improves operational efficiency. It also uses data analysis to understand market and customer demands, guiding business strategic planning.
This research centers around a specific company and conducts in-depth analysis to explore the concrete applications of digital technology in various aspects of the restaurant industry, such as ordering systems and inventory management systems. It clearly defines the scope, objectives, and methods of the research. Through case studies, it analyzes the practical operation and impact of digital technology in the restaurant industry, providing specific recommendations. Additionally, it analyzes the size and growth potential of the restaurant market in Taiwan. It evaluates market data and trends, examining how technologies like delivery systems and mobile payments drive market development. Considering factors such as consumer behavior and others, it comprehensively assesses the impact of digital technology on market size and growth. Based on the comprehensive research results, it offers recommendations for the restaurant industry to utilize digital technology to optimize operations, enhance customer satisfaction, and drive business growth. It also analyzes the challenges in the implementation process and provides solutions, serving as a reference for the development of the restaurant industry.

Keywords: Digital Technology, Chain Restaurants, Operational Efficiency, Personalization.

[1] 批發、零售及餐飲業統計調查。(2023，November 20)。經濟部統計處。https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEA.aspx
[2] 外送大調查。(2023，February 23) 。資策會產業情報研究所。https://mic.iii.org.tw/news.aspx?id=635
[3] 出生率及死亡率趨勢。(2022，August) 。國家發展委員會人口推估查詢系統。https://pop-proj.ndc.gov.tw/chart.aspx?c=1&uid=61&pid=60
[4] 老年人口成長趨勢。(2022，August) 。國家發展委員會人口推估查詢系統。https://pop-proj.ndc.gov.tw/chart.aspx?c=5&uid=4110&pid=60
[5] 民生消費產業人才白皮書。(2023，July)。104人力銀行。https://tw104.pse.is/52zkke
[6] 行業統計分類。(2021，January) 。中華民國統計資訊網。https://www.stat.gov.tw/StandardIndustrialClassificationContent.aspx?n=3144&sms=11195&RID=11&PID=NTY=&Level=2
[7] 營利事業家數及銷售額。(2023，November 1) 。財政部財政統計資料庫查詢。https://web02.mof.gov.tw/njswww/WebMain.aspx?sys=100&funid=defjspf2 　
[8] 112年批發、零售及餐飲業經營實況調查。(2023，October 31) 。經濟部統計處。https://www.moea.gov.tw/Mns/DOS/bulletin/wHandBulletin_File.ashx?file_id=45665
[9] Maria Ashfaq (2023, July 18). How McDonald’s Self Service Kiosks Are Improving Customer Experience. WAVETEC. https://www.qminder.com/blog/customer-service/mcdonalds-self-service-kiosk-benefits
[10] Kirill Tšernov (2023, November 21). How McDonald’s Self-Service Kiosks Changed the Customer Experience Game. Qminder. https://www.qminder.com/blog/customer-service/mcdonalds-self-service-kiosk-benefits
[11] 編輯部。(2022，December 16)。Uber Eats首度在台發表「平台經濟影響力報告」，食力foodNEXT. https://www.foodnext.net/news/industry/paper/5357770297
[12] 雅英麵食館 點餐率成長30%！。 (2023，November 22) 。Line Biz-Solutions。https://tw.linebiz.com/case-study/ya-ying-noodle-restaurant/
[13] 庫存最佳化：讓風險與浪費降至最低。(2023， September 28) 。SAP Insights。https://www.sap.com/taiwan/products/scm/integrated-business-planning/what-is-supply-chain-planning/inventory-optimization.html
[14] 何心宇。(2023，April 5) 。數位化韌性供應鏈的思維，MIC 產業情報研究所。https://mic.iii.org.tw/industry.aspx?id=464&list=4
[15] Suverycake Team。(2020，April 10) 。一風堂：如何吸引顧客填寫表單，有效掌握顧客心聲，SuveryCake。https://blog.surveycake.com/survey-feature-case-study-ippudo-9b71fca4a426
[16] Ching。(2022，December 20) 。2023餐飲業趨勢，518職場熊報。https://www.518.com.tw/article/1955
[17] 麥當勞數位自助點餐機 揭開服務升級序幕。(2018，June) 。台灣麥當勞季報。https://news.mcdonalds.com.tw/focus/433/index.html
[18] 郭又華。(2023，January 19) 。點餐取餐免排隊，肯德基數位智能未來店前後端科技升級。IThome。https://www.ithome.com.tw/news/155221
[19] 王一芝。(2023，August 16) 。米其林餐廳也想學！海底撈的機器人吸客術。 天下雜誌。https://www.cw.com.tw/article/5126964?tos=true
[20] Cindy lo。(2020，February 27) 。星巴克的科技路，透過人工智能串起人與人之間的連結。NOM Magazine。 https://nommagazine.com/%E6%98%9F%E5%B7%B4%E5%85%8B%E7%9A%84%E7%A7%91%E6%8A%80%E8%B7%AF%EF%BC%8C%E9%80%8F%E9%81%8E%E4%BA%BA%E5%B7%A5%E6%99%BA%E8%83%BD%E4%B8%B2%E8%B5%B7%E4%BA%BA%E8%88%87%E4%BA%BA%E4%B9%8B%E9%96%93%E7%9A%84/
[21] Chipotle Announces Growth Strategies Focused On Winning Today And Cultivating A Better Future. (2018, June 27). CHIPOTLE. https://newsroom.chipotle.com/2018-06-27-Chipotle-Announces-Growth-Strategies-Focused-On-Winning-Today-And-Cultivating-A-Better-Future
[22] Order Your Favorite Oven-Baked Goodness on Your Favorite Devices. (2023,　November 25). Domino’s. https://anyware.dominos.com/
[23] 「最佳品牌創作者獎」得獎作品解析：就愛逗陣 HOT MV. (2023，September)，Think With Google。https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/intlzh-twvideos%E5%BF%85%E5%8B%9D%E5%AE%A2%E6%89%93%E9%80%A0%E8%BF%B7%E5%9B%A0%E6%84%9Fmv-%E4%BA%92%E5%8B%95%E7%8E%87%E5%A4%A7%E5%B9%85%E6%8F%90%E5%8D%87/
[24] Jaime chen。(2023，November 9) 。比貓咪送餐機器人更強！普渡科技推全新清潔機器人，緩解勞動力困境，未來商務。https://fc.bnext.com.tw/articles/view/3106
[25] D. J. Costantino. How Chatime Canada Conquered Spreadsheet Mountain: Case Study. (2022，July 22). 7 SHIFTS. https://www.7shifts.com/blog/how-chatime-canada-conquered-spreadsheet-mountain/
[26] 聚餐商機調查。(2023，October 31) 。iSurvey 東方線上。https://docsend.com/view/vibgvnsxjzfm44et
[27] 餐飲業發展趨勢。(2023，March 1) 。TTR 台灣趨勢研究。https://www.twtrend.com/trend-detail/food-and-beverage-service-activities-2023/
[28] 李怡蓁、孫以倫、陳麗婷。(2021，June 21) 。產業技術評析 疫情下全球餐飲商模及科技創新，經濟部產業技術司。https://www.moea.gov.tw/MNS/doit/industrytech/IndustryTech.aspx?menu_id=13545&it_id=365
[29] 編輯部。(2022， May 3) 。消費者環保意識抬頭！全球餐飲訂單系統Deliverect建議 餐廳應從這4點因應，食力foodNEXT。https://www.foodnext.net/news/newstrack/paper/5975701931
[30] 吳宜家。(2012)。品牌形象與知覺價值對顧客忠誠度之影響-以高雄市吳記餅店為例，國立高雄應用科技大學碩士論文，臺灣博碩士論文知識加值系統。https://hdl.handle.net/11296/z93kk2
[31] 王志勝。(2015)。品牌形象與知覺價值對顧客忠誠度影響之研究-以某自有品牌保養品為例，世新大學碩士論文，臺灣博碩士論文知識加值系統。https://hdl.handle.net/11296/s496qn
[32] 天下兩千大企業調查排名。(2023, May 16) 。天下雜誌。https://www.cw.com.tw/cw2000/database/secondIndustry/rank?year=2022&inds=%E6%9C%8D%E5%8B%99%E6%A5%AD&industry=%E8%A7%80%E5%85%89%E9%A4%90%E9%A3%B2
[33] 李怡蓁。(2023) 。餐飲服務業，2023食品產業年鑑。465 – 475。