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研究生: 簡誼璿
I-Hsuan Chien
論文名稱: 連結強度與人際關係類型對線上自我揭露之影響-以台灣地區Facebook使用者為例
The Affects of Tie Strength and Interpersonal Relationship Types on Online Self-Disclosure: Facebook Users in Taiwan as An Example
指導教授: 欒 斌
Pin Luarn
口試委員: 吳宗成
Tzong-Chen Wu
陳正綱
Cheng-Kang Chen
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2013
畢業學年度: 101
語文別: 中文
論文頁數: 90
中文關鍵詞: 連結強度關係類型線上自我揭露Facebook
外文關鍵詞: tie strength, types of relationships, self‐disclosure, Facebook
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  • 近年來社群網站的發展已經大幅影響人們的溝通模式。許多領域如政治參與、師生關係、以及人際關係發展等,皆有過去研究得以證實。而台灣的網路使用者經歷了論壇、BBS、部落格,至今Facebook的盛行。在這過程中,溝通媒介改變了,但關係的本質不變。人類是群居動物,無法離群索居。既然有團體的存在,就有人際關係。而自我揭露在維持及增進人際關係中扮演極重要的角色。
    根據Mayer and Puller(2008)的研究顯示,Facebook上的好友中只有0.4%為純網友(只在網路上互動)。換句話說,大多數Facebook使用者的好友名單,都與其真實交友圈有關。過去所探討的線上自我揭露,主要的揭露對象都是陌生人;但Facebook的實名制,讓我們把真實生活中的人際關係帶入了網路世界,是否因此改變了其使用者在Facebook上的自我揭露?此議題便是本研究之主軸。
    本研究以連結強度與關係類型來探討兩者對於線上自我揭露的影響,並提供受測者五個情境。分別為連結強度(強、弱)以及關係類型(訊息類型、情感類型、諮詢類型)。問卷回收後採多元迴歸分析、相關分析等統計方法進行資料分析。
    研究結果顯示(一)連結強度對於線上自我揭露誠實度、數量、意圖與深度存在正向影響;而對內容正負性並無顯著影響。(二)關係類型中的訊息類型會影響線上自我揭露誠實度,這代表人們在交換訊息時會誠實以對。(三)關係類型中的訊息類型與諮詢類型會影響線上自我揭露意圖,此結果可解釋為人在尋求資訊時,通常都知道自己的目的為何。(四)關係類型中的情感類型在大部分情況下會影響線上自我揭露,表示情感支持在自我揭露中是重要因素。(五)連結強度與關係類型存在顯著相關性,其中又以情感類型的相關係數最高。


    In recent years the way of communication has been changed because of social network sites (SNSs). Effected communication types include political participation, and interpersonal relationships. When it comes to relationships, we cannot ignore the importance of self‐disclosure. Communication researchers have long recognised the role of self‐disclosure in healthy relation development (Petronio, 2002).
    According to the study of Mayer and Puller (2008), there are only 0.4 % of friends on the user’s “friends list” who met via Facebook, which means that most friends on Facebook are related to our real lives. In the past, research conducted about online self‐disclosure (OSD) focused on strangers as the audience. However, Facebook connects our real lives to the cyber‐world, now the audience is not only a stranger but also your friend. The purpose of this study is to elucidate:
    (1) How OSD has been changed from the era of forums to SNSs?
    (2) How interpersonal relationships influence OSD on Facebook?
    In this study, we tried to measure how tie strength and types of relationships affect OSD. We designed five scenarios: tie strength (strong and weak) and types of relationships (informational, emotional and consultive), the data was analysed by SPSS. The results show: (1) Tie strength has a significant impact on the honesty, amount, intention and depth, without noticeable impact on the positive or negative nature of OSD. (2) Informational relationship has positive and significant impacts on the honesty of OSD. (3) Informational and consultive relationships have positive and significant impacts on the intention of OSD. (4) Emotional relationship has a great impact on OSD. (5) Tie strength is positive, associated with types of relationships, especially emotional type.

    目錄 摘要 II Abstract III 目錄 V 表目錄 VI 圖目錄 VII 第一章 緒論 1 第一節 研究動機 1 第二節 研究目的 2 第三節 研究流程 3 第二章 文獻回顧 4 第一節 虛擬社群與社群網站 4 第二節 社會連結 6 第三節 線上自我揭露 9 第三章 研究方法 16 第一節 研究架構 16 第二節 研究假說 16 第三節 研究變數的操作型定義與衡量 18 第四節 研究設計 21 第五節 實驗程序 25 第六節 分析方法 26 第四章 資料分析 27 第一節 敘述統計分析 27 第二節 信度分析 30 第三節 假說驗證 31 第五章 結論與建議 46 第一節 結論 46 第二節 研究貢獻 48 第三節 研究限制 49 第四節 未來研究建議 50 參考文獻 51 附錄一 正式問卷 61 附錄二 連結強度迴歸模型之常態假設 81 附錄三 關係類型迴歸模型之常態假設 86

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    線上資料
    1. Bruce MacVarish, http://www.brucemacvarish.com, 擷取日期: 06/20/2013
    2. Facebook newsroom, http://newsroom.fb.com, 擷取日期: 06/20/2013

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