面對美中貿易戰所衍伸出的地緣政治影響了整個半導體產業鏈，全球半導體市場出現了中國供應鏈以及非中國供應鏈的議題，本論文在探討個案S公司在功率MOSFET產業中，以現有的研發能力以及既有的產品市場基礎下，開發具競爭力的超接面功率MOSFET，以持續保持競爭優勢。
透過功率MOSFET市場趨勢分析，功率MOSFET產業內的競爭者分析，利用策略分析理論工具，如總體環境掃描PEST分析、五力分析、動態競爭分析、SWOT/TOWS分析、技術策略藍圖T-Plan…等，制定新的產品開發策略，拓展新的市場機會。

Faced with the geopolitics derived from the US-China trade war, which has affected the entire semiconductor industry chain, the global semiconductor market has emerged with the issue of China supply chain and non-China supply chain. This paper explores the case of Company S in the power MOSFET industry. Based on the existing R&D capabilities and existing product market foundation, we will develop competitive super-junction power MOSFETs to continue to maintain competitive advantages.
Through power MOSFET market trend analysis, competitor analysis in the power MOSFET industry, and strategic analysis theoretical tools, such as overall environmental scanning PEST analysis, five forces analysis, dynamic competition analysis, SWOT/TOWS analysis, technology strategy blueprint T-Plan... etc., formulate new product development strategies and expand new market opportunities.

[1] Golio, Mike; Golio, Janet. RF and Microwave Passive and Active Technology CRC Press. 2018: 18-2 [2020-11-28]. ISBN 9781420006728.
[2] Aguilar, Francis Joseph. "Scanning the business environment." (No Title) (1967).
[3] Porter, Michael E., and Competitive Strategy. "Techniques for analyzing industries and competitors." Competitive Strategy. New York: Free (1980).
[4] M. J. Chen, “Competitor analysis and interfirm rivalry: Toward a theoretical integration, “ Academy of Management Review, vol. 21, no. 1, p.100~134, Jan 1996. [Online]. Available :<Go to ISI>://WOS:A1996TT3380008.
[5] C. A. Montgomery, “Product-market diversification and market power,”Academy of management journal, vol.28, no.4, pp.789-798,1985.
[6] Chen, Ming-Jer; Danny Miller. Competitive Dynamics: Themes, Trends, and a Prospective Research Platform. The Academy of Management Annals.2012, 6 (1): pp.1–76.
[7] Ferrier, W.J. Navigating the competitive landscape: The drivers and consequences of competitive aggressiveness. Academy of management journal.2001, 44 (4): 858–877.
[8] Chen, Ming-Jer. Competitor analysis and interfirm rivalry : toward a theoretical integration. Academy of Management Review. 1996, 21 (1): pp.100–134.
[9] Weihrich, Heinz. "The SWOT Matrix-A Tool for situati0nal Analysis. London."Long Range Planning 15.2 (1982): 55-66.
[10] Phaal, Robert, Clare JP Farrukh, and David R. Probert. "Characterisation of technology roadmaps: purpose and format." PICMET'01. Portland International Conference on Management of Engineering and Technology. Proceedings Vol.1: Book of Summaries (IEEE Cat. No. 01CH37199). IEEE, 2001.
[11] Phaal, Robert; Farrukh, Clare J.P.; Probert, David R. (2004). "Technology roadmapping—A planning framework for evolution and revolution". Technological Forecasting and Social Change. 71 (1–2): 5–26. doi:10.1016/s0040-1625(03)00072-6. S2CID 17365217.
[12] Alexander, Peter (1 January 2006). "Creating a Technology Road Map".entrepreneur.com. Retrieved 2 April 2018.
[13] Garcia, M.L. and Bray, O.H. (1997). "Fundamentals of Technology Roadmapping". Strategic Business Development Department, Sandia National Laboratories.
[14] Thorsten., Laube (2006). Technologie-Roadmap : strategisches und taktisches Technologiemanagement ; ein Leitfaden. Abele, Thomas. Stuttgart: Fraunhofer-IRB-Verl. ISBN 978-3816771869. OCLC 180950449.
[15] IRLZ24N, 55V N-Channel Power 半導體, TO-220AB package;Infineon.. [2020-09-22].
[16] Irwin, J. David. The Industrial Electronics Handbook. CRC Press. 1997:218 [2020-09-22]. ISBN 9780849383434.
[17] Power 半導體 Basics (PDF). Alpha & Omega Semiconductor. [29 July 2019].
[18] Duncan, Ben. High Performance Audio Power Amplifiers. Elsevier. 1996: 178–81. ISBN 9780080508047.106
[19] Rethink Power Density with GaN. Electronic Design. 21 April 2017 [23 July 2019].