近年來台灣觀光產業需求量增高，2011年來六成的旅客住宿以一般旅館為主，而從旅館類型來看，商務旅館佔高達七成，在開放陸客團來台觀光後，旅館供需量升高，滿房也隨之提高，大多業者便將開業的旅館或舊有的商辦大樓重新裝修，至於在未來旅館產業的發展該如何符合顧客需求及期望，最關鍵的因素為旅館的設計。
本研究應用隱喻抽取技術(Zaltman Metaphor Elicitation Technique)發掘潛在顧客對於都會區的商務旅館之期待、需求及感受，透過ZMET訪談過程，經由圖像為媒介說故事，將其中元素經由編碼及歸納分析後，產出共識地圖，接著抽取地圖中的元素，作為設計旅館的參考依據。此研究得到的結果分別為：貼近身心靈、建築永續、多元趨勢及地方特色，不僅為顧客對於商業旅館設計時提供必要需求，且給予T台北會館在未來設計上的建議。
最後發現，此研究方法透過受訪者所準備的圖像作為啟發，對於設計前端的發想、需求具有幫助，未來可以導入不同的方案，藉由此方法了解客戶的內心需求，做為參考依據。

In recent years, the demand of the tourist’s in Taiwan is getting higher. General hotel has become the main choice for 60% to Chinese tourists since 2011. If we only focus on the type of hotel, Commercial hotel is accounted up to 70%, which is amazingly high. After the policy of free traveling of Chinese tourists in Taiwan, the demand of hotels grows up instantly and always fully booked. Most of the owner of hotel or Commercial building intend to reconstruct the buildings. As for the solution to fulfill customer's demand and expectation of the future hotel developing, the answer is the design of the hotel.
This research is using Zaltman Metaphor Elicitation Technique(ZMET) to find the expecting, demanding and feeling in Metropolitan Commercial Hotel from potential customers. During the interview of ZMET, we use images to tell story. After analyzing and coding this story element, we got the Consensus Map. At last, we take the element of the consensus maps to be the reference of hotel design. The research has four results which are body and soul closing, eternal building, multiple trends and local style. These results not only provide a necessary demand during the Commercial hotel design for customers, but also provide some suggestion to The T Taipei Hall in the future design.
Finally, this research method take the image from the respondent as inspiration. This is really helpful for the brain storming and demand of design. In the future, we will import different solution to understand customer's demand as a reference.

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