隨著資訊科技進步與推廣，自助式服務科技已經在我們生活周遭蔓延開來，從電影影城所設置的自動取票機台或是知名連鎖超商所使用的i-bon，無不與其有密切連結，促使了生活的快速與便利，並且降低企業人力資源的浪費提高獲利。近年來，台灣引進日本百元快速理髮的概念，是以「去服務化」的方式經營，透過自助式售票機台控管消費過程的秩序，同時扮演門面形象之重要角色，因此如何吸引顧客願意前往使用與消費，機台可視為重要之關鍵因素。
本研究運用隱喻引導法(Zaltman Metaphor Elicitation Technique)結合方法-目的鏈(Means-end chain) 發掘潛在消費者對於百元理髮機台背後所理解的印象觀感與價值內涵為何，是否能藉由售票機台作為理髮前的溝通媒介，以減少潛在消費者對於百元理髮的疑慮，重新塑造百元理髮的門面形象，擴展消費族群增加企業的獲利。透過ZMET訪談步驟，將資料結果運用方法-目的鏈之屬性(A)-結果(C)-價值(V)的鏈狀，經由編碼與分析後產出一張共識地圖，抽取出其中元素作為機台設計上之參考依據。最後提出兩案之具體構想，並針對研究結果所歸納出之六項設計重點進行設計構想驗證。
研究發現概念一(WAVE)在六項百元理髮改善重點之活潑有趣、親近、時尚感、吸引力層面滿意度較高，而概念二(Fashion B)則是於專業感與信任感兩個層面滿意度較高。藉由ZMET隱喻引導法做為設計前端的研究，有助於設計師瞭解消費者需求，並做為設計時之參考依據。

With the advancement and promotion of technology, self-service technology has become more and more common in our daily lives. For example, the ticket vending machines in the cinema center and the “i-bon” used by a famous chain convenient store are closely linked to this technology, making our lives more convenient and efficient while reducing waste of manpower and increasing profits for enterprises. In the recent years, the concept of 100-dollar haircut in Japan has been brought to Taiwan and implemented in a way “without services”. Ticket vending machines are used to maintain the order of the consumption process while delivering the first impression of the shop fronts. Thus, in the aspect of attracting customers to spend money in 100-dollar barber shops, those machines are the keys.
This study applies the ZMET (Zaltman Metaphor Elicitation Technique) with the means-end chain theory to discover potential consumers’ impressions on and perceived values of 100-dollar haircut vending machines, and whether it is possible to use ticket vending machines as a communication medium before getting a haircut to reduce potential consumers’ doubts about 100-dollor haircut service, in order to rebuilt the image of 100-dollar haircut service, extend the consumer group, and increase related operators’ profits. Through the step-by-step process of ZMET, the chain of attribute (A) – consequence (C) – value (V) of the means-end chain is applied to the data. After coding and analyses, a consensus map is created. And some elements are extracted from it as references for the design of the vending machines. Finally, two specific ideas are proposed and the design idea based on the 6 key points for design summarized by this study is verified.
This study finds out that consumers are more satisfied with concept 1 (WAVE) in 4 of the 6 aspects for improvement of the 100-dollar haircut service, including “life and fun”, “friendliness”, “fashion”, and “attraction”, and more satisfied with concept 2 (Fashion B) in the rest aspects, including “professionalism” and “trust”. Adopting the ZMET for the research before design is very helpful for designers to find out consumers’ demands as references for their designs.

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