在 2026 年台灣將進入超高齡社會，國民對健康產品服務需求和品質逐年增加，科技技術發展迅速，我們透過人工智慧 AI、大數據Big Data、雲端運算Cloud Computing、第五代行動通訊技術5G、物聯網IoT、健康穿戴裝置和手機APP 軟體之間的應用技術結合，可以提供國民即時、方便和精準的健康管理服務，讓我們有效地了解自己和家人的健康狀況，進而作出預防、處理和追蹤， 維護人生在年輕、中年和老年階段的健康。現在建立共享經濟網路商業平台的潮流風行，正是時候建構出健康管理商業平台商機之發展計劃。
本論文研究是希望從研究分析找出健康管理商業平台的商機，其所需要之管理策略，透過本論文研究分析健康管理的產業結構、市場結構、技術資源能力和未來高齡化社會中不同年齡層顧客之需求，找出技術缺口，解決顧客痛點，切入國內市場，建立出商業營運模式於健康管理商業平台上，產生商業價值。
研究結果發現，樂齡族商機可透過健康管理商業平台建構、發展、經營管理，於短期建立出平台對顧客的商機，中期建立出平台的品牌價值，長期建立出平台能夠連結的健康產業生態鏈。

In 2026, Taiwan will become as old age society. The technology application of Artificial Intelligence, Big Data, Cloud Computing, 5G Mobile Communication Technology, Internet of Things, Health Wearable Devices and Software could provide our citizen with instant, convenient and accurate health management in different age level.
Multi-sided platform and Economic sharing network business platform could help us to construct a development plan for the business opportunities of health management business platform.
This thesis is trying to find out the business management strategies required of health management business platform. Provide customer need. Cut into Taiwan domestic market and try to generate the related business value by this business platform.
From this thesis result, the business opportunities could be built, developed, and managed by the health management business platform.
Establish the platform business opportunities, platform brand value and promote the intelligent medical ecosystem.

參考文獻
[1] 國家發展委員會, "人口推估," 2018. [Online]. Available: https://www.ndc.gov.tw/Content_List.aspx?n=84223C65B6F94D72.
[2] 內政部統計處, "107年簡易生命表," 2018. [Online]. Available: https://www.moi.gov.tw/stat/index.aspx.
[3] 工研院, "「眺望2019產業發展趨勢」研討會," 2016. [Online]. Available: https://ieknet.iek.org.tw/event/16event/16_0722/16_0722_download.html.
[4] A. Maslow, "Maslow’s Hierarchy of Needs, A Theory of Human Motivation," 1943. [Online]. Available: http://psychclassics.yorku.ca/Maslow/motivation.htm.
[5] 工研院產業科技國際策略發展所, "工研院IEK Consulting深度剖析," 2019. [Online]. Available: https://udn.com/news/story/6905/3583678.
[6] 衛生福利部, "108 年度施政計," 2019. [Online]. Available: https://www.mohw.gov.tw/dl-52549-c0fe8bfc-d2b2-42ea-aca8-bcbdcd606016.html.
[7] G. AgeWatch, "Global AgeWatch Insights 2018: Report, summary and country profiles," 2018. [Online]. Available: http://globalagewatch.org/reports/global-agewatch-insights-2018-report-summary-and-country-profiles/.
[8] 衛生福利部中央健康保險署, "「健康存摺」健康資料查詢系統服務," 2014. [Online]. Available: https://myhealthbank.nhi.gov.tw/IHKE0002/IHKE0002S01.aspx.
[9] 衛生福利部社會及家庭署, "預防醫學從IoMT做起 衛福部與北市府著手佈建醫療物聯網," 2019. [Online]. Available: https://www.digitimes.com.tw/iot/package_show.asp?cat=158&id=0000564654_4MA5NM296Y3JFX3336MDG&packageid=13532&startshow=Y.
[10] 中央通訊社, "成大打造全國首座老人醫院 空間不再以科別配置," 2019. [Online]. Available: https://www.cna.com.tw/news/firstnews/201903130118.aspx.
[11] 成功大學醫學中心與電資學院, "成功大學首創醫學結合電資深耕AI教育," 2019. [Online]. Available: http://www.eecs.ncku.edu.tw/p/406-1020-190282,r668.php?Lang=zh-tw.
[12] 生技投資第一站-Genet觀點, "台北醫學大學附設醫院展示新AI醫療技術," 2019. [Online]. Available: http://www.genetinfo.com/investment/featured/item/27852.html.
[13] 工研院, "工研院打造智慧照護機器人PECOLA," 2019. [Online]. Available: https://www.ithome.com.tw/news/132084.
[14] D. 智慧應用, "健康穿戴裝置邁向醫療等級 監測病患生理數據還能追蹤位置," 2017. [Online]. Available: https://www.digitimes.com.tw/iot/package_show.asp?cat=158&id=498567&packageid=12201.
[15] 創業新聞, "以預防醫療為使命：昌泰科醫打造全世界最迷你的心血管AI量測儀," 2020. [Online]. Available: https://meet.bnext.com.tw/articles/view/45780.
[16] T. 科技新報, "遠端照護個人健康，中華電信健康雲服務正式上線," 2019. [Online]. Available: https://technews.tw/2019/03/06/chunghwa-telecom-personal-health-record/.
[17] H. 哈利熊服務市集, "FB行銷系列｜展望2020，你必須知道的10大FB數據," 2019. [Online]. Available: https://www.holibear.com/fb%E8%A1%8C%E9%8A%B7%E7%B3%BB%E5%88%97%EF%BD%9C2019%E5%B9%B4%E4%BD%A0%E5%BF%85%E9%A0%88%E7%9F%A5%E9%81%93%E7%9A%8410%E5%A4%A7%E6%95%B8%E6%93%9A%EF%BD%9C%E5%93%88%E5%88%A9%E7%86%8Aholibear/.
[18] 數位時代, "LINE台灣月活躍用戶破2,100萬," 2018. [Online]. Available: https://www.bnext.com.tw/article/51783/line-linetoday-linestore-sticker.
[19] 品. 【社群行銷】, "Chatbot聊天機器人三大應用，讓粉絲互動提升三倍！," 2019. [Online]. Available: https://www.expbravo.com/7968/chatbot%E8%81%8A%E5%A4%A9%E6%A9%9F%E5%99%A8%E4%BA%BA%E4%B8%89%E5%A4%A7%E6%87%89%E7%94%A8-%E8%AE%93%E7%B2%89%E7%B5%B2%E4%BA%92%E5%8B%95%E6%8F%90%E5%8D%87%E4%B8%89%E5%80%8D.html.
[20] 南台灣國際產學聯盟, "共同成立「南臺灣國際產學聯盟」，期能借鏡國際頂尖大學衍生企業的成功經驗，解決業界問題、培育人才並促進學術科研成果商業化，共同打造國際合作平台。　" 2019. [Online]. Available: http://gloria.nsysu.edu.tw/AboutUs/PageViewer?PID=2.
[21] PwC, "明年5G全球商機570億美元," 2019. [Online]. Available: https://www.pwc.tw/zh/news/media/media-20190620.html.
[22] 哈佛商業評論, "我的產品就是平台," 2017. [Online]. Available: https://www.hbrtaiwan.com/article_content_AR0007277.html.
[23] 哈佛商業評論, "從顧客動向找創新," 2016. [Online]. Available: https://www.hbrtaiwan.com/article_content_AR0003682.html.
[24] 哈佛商業評論, "變形金剛商業模式," 2016. [Online]. Available: https://www.hbrtaiwan.com/article_content_AR0003740.html.
[25] 哈佛商業評論, "讓產品為服務加值," 2016. [Online]. Available: https://www.hbrtaiwan.com/article_content_AR0003684.html.
[26] Alexander.Osterwalder, "An e-Business Model Ontology for Modelinge-Business.15th Bled Electronic Commerce Conference, e-Reality: Constructing the e-Economy. Bled, Slovenia.," 2002. [Online]. Available: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.16.633&rep=rep1&type=pdf.
[27] 馬化騰、張孝榮、孫怡、蔡雄山, "共享經濟：改變全世界的新經濟方案," 2017. [Online]. Available: https://www.hbrtaiwan.com/Article_content_AR0006815.html.
[28] 鉅亨網, "共享的新經濟模式," 2018. [Online]. Available: https://topics.cnyes.com/sharing/?news.
[29] 資拓宏宇國際股份有限公司, "遠距健康照護服務平台." [Online]. Available: http://www.iisigroup.com/Solutions/Med-care.
[30] COMGO, "心血管健康," 2019. [Online]. Available: http://www.comgocloud.com/news.html?language=en.
[31] 中華健康雲, "中華健康雲 提供居家生理量測服務以及線上衛教諮詢，量測記錄可同步上傳至雲端。," 2019. [Online]. Available: https://hcs.iot.cht.com.tw/User/package?utm_source=google&utm_medium=cpc&utm_campaign=2020campaign&utm_content=extend&trackid=1150.
[32] myHealth健康雲, "myHealth健康雲 提供整合健康諮詢服務，專業飲食及正確生活習慣建議。," 2018. [Online]. Available: https://www.myhealth.net.tw/.
[33] H. 健. 公司, "Health 健康+ 公司 提供民眾最便利可靠的雲端健康管理服務。," 2019. [Online]. Available: https://www.fetnet.net/enterprise/health-service.html?tab=product.
[34] 張嘉珊, "雲端健康管理服務模型之建構," 2015. [Online]. Available: https://hdl.handle.net/11296/yz63tx.
[35] 陳慧娟, "健檢業者協助受檢民眾提升健康管理意識之商業模式研究," 2019. [Online]. Available: https://hdl.handle.net/11296/qz9z2n.
[36] 郭瑀琁, "高齡者健康管理 APP 的介面設計與使用性評估," 2018. [Online]. Available: https://hdl.handle.net/11296/ngya4e.
[37] 李耀韡, "運用穿戴式裝置建立?性腎臟病病人健康 管理模式-分析健康照 護成本," 2019. [Online]. Available: https://hdl.handle.net/11296/p63uch.
[38] 江岱融, "以聊天機器人為基之糖尿病患健康管理系統," 2019. [Online].
Available: https://hdl.handle.net/11296/gt7tqc.
[39] 工研院 IEK, "「銀髮服務業與周邊產業發展策略」 結案報告 - 國家發展
委員會," 2015. [Online]. Available: https://ws.ndc.gov.tw/Download.ashx?u=LzAwMS9hZG1pbmlzdHJhdG9yLzEwL 3JlbGZpbGUvNTY1Ny8yNzU1NC9mNzMyMzQxNy1hMmNiLTRiYWYtYTNh Ny0yNGRjODhiNzZkN2MucGRm&n=6Y qA6auu5pyN5Y uZ5qWt6IiH5ZGo6YK K55Si5qWt55m85bGV562W55WlLnBkZg%3D%3D&icon=..pdf.
[40] 中華民國經濟部, "107 年度國際經濟整合趨勢下，南部產業的衝擊 - " 2018. [Online]. Available: https://www.moea.gov.tw/Mns/populace/content/wHandMenuFile.ashx?file_id=20 720.
[41] 中華民國國家發展委員會, "銀髮服務業與週邊產業發展策略 結案報告," 2015. [Online]. Available: https://ws.ndc.gov.tw/Download.ashx?u=LzAwMS9hZG1pbmlzdHJhdG9yLzEwL 3JlbGZpbGUvNTY1Ny8yNzU1NC9mNzMyMzQxNy1hMmNiLTRiYWYtYTNh Ny0yNGRjODhiNzZkN2MucGRm&n=6Y qA6auu5pyN5Y uZ5qWt6IiH5ZGo6YK K55Si5qWt55m85bGV562W55WlLnBkZg%3D%3D&icon=..pdf.
[42] 科技產業資訊室, "對 2018 年後預測出五種醫療技術趨勢及新興產品服務," 2018. [Online]. Available: https://iknow.stpi.narl.org.tw/post/Read.aspx?PostID=14364.
[43] 資誠 pwc, "數位科技引領未來生技醫療產業," 2018. [Online]. Available: https://www.pwc.tw/zh/news/press-release/press-20180131.html.
[44] S. M. S. o. Medicine, "Stanford Medicine 2017 Health Trends Report," 2017. [Online]. Available: https://med.stanford.edu/school/leadership/dean/updates/healthtrends2017.html.
[45] 電子時報 DIGITIMES, "麥肯錫點出企業數位轉型六大成功關鍵," 2018.
[Online]. Available: https://www.digitimes.com.tw/iot/article.asp?cat=158&id=0000546060_QIFLFUB U7R95E8LSUNVZ5.
[46] 康健雜誌, "2019 高齡論壇 智慧醫療時代 靠大數據串聯," 2019. [Online]. Available:
https://www.commonhealth.com.tw/article/article.action?nid=80255&from=search. [47] 科技產業資訊室, "智慧手錶將主導未來穿戴式裝置走向," 2018. [Online].
Available: https://iknow.stpi.narl.org.tw/Post/Read.aspx?PostID=14291.
[48] 電子時報 DIGITIMES, "醫療級穿戴式裝置市場規模 2021 年可達 105 億美
元," 2018. [Online]. Available: https://www.digitimes.com.tw/iot/article.asp?cat=158&id=0000534989_61PLYMS F7YCQJ4LJ3UCSX.
[49] 聯合新聞網, "金融科技展開幕 玉山銀行聚焦數位金融體驗," 2019. [Online]. Available: https://udn.com/news/story/7239/4194819.
[50] 數位時代, "一個 Chatbot 催動業績成長 10%!UNIQLO 台灣兩年的數據摸 索心路," 2020. [Online]. Available: https://www.bnext.com.tw/article/56383/uniqlo-data-plan.
[51] 數位時代, "結合 FinTech 與人工智慧，Fugle 要做你的股市好幫手!," 2016. [Online]. Available: https://www.bnext.com.tw/article/41631/fugle-want-to-be-a- smart-tool-in-stock-trading.
[52] 數位時代, "醫療業者當心了，亞馬遜收購線上藥局 PillPack," 2018. [Online]. Available: https://www.bnext.com.tw/article/49709/amazon-to-acquire-online- pharmacy-pillpack.
[53] 國家發展委員會, "協調推動重點產業," 2016. [Online]. Available: https://www.ndc.gov.tw/Content_List.aspx?n=9D024A4424DC36B9.
[54] 衛生福利部, "衛生福利部 109 年度施政計劃," 2020. [Online]. Available:
https://www.mohw.gov.tw/lp-11-1.html.
[55] 公共政策參與平台, "超高齡社會來臨，訂定「超高齡社會發展法」，由上
而下來規劃高齡政策方向。," 2019. [Online]. Available:
https://join.gov.tw/idea/detail/5f26660f-bb97-42b6-a444-dbad9f0945b0.
[56] 科技會報辦公室, "生醫產業創新推動方案現況與執行績效," 2019. [Online].
Available: https://www.ey.gov.tw/Page/448DE008087A1971/fb1386bc-a02e-4ccc-
a2b4-61807e0e7cba.
[57] 國泰綜合醫院, "高齡醫學整合門診、老人醫學科," 2020. [Online]. Available:
https://www.cgh.org.tw/ec99/rwd1320/news.asp?newsno=398.
[58] 臺北醫學大學, "臺北醫學大學高齡健康管理學系," 2016. [Online]. Available:
http://oldcare.tmu.edu.tw/main.php.
[59] 國家發展委員會, "2019-2030 年經濟情勢及產業趨勢分析 " 2019. [Online].
Available: https://ws.ndc.gov.tw/001/administrator/18/relfile/0/8591/9d10274c-b46c-
4d1d-a08f-84bc7468c55e.pdf.
[60] 中國國家信息中心, "中國共享經濟發展年度報告," 2019. [Online]. Available:
http://www.sic.gov.cn/archiver/SIC/UpFile/Files/Default/20190301115908284438.p
df.
[61] 智勝解讀商管, "大數據與智慧醫療," 2019. [Online]. Available:
https://www.bestwise.com.tw/cross/post.aspx?ipost=3713.
[62] 生物科技產業研究中心, "全球智慧醫療發展趨勢," 2018. [Online]. Available:
http://www.biotaiwan.org.tw/mag/image_doc/56/56- 01%E5%85%A8%E7%90%83%E6%99%BA%E6%85%A7%E9%86%AB%E7 %99%82%E7%99%BC%E5%B1%95%E8%B6%A8%E5%8B%A2.pdf.
[63] 台灣經濟研究院, "健全資本市場制度 整合數位科技與生技產業發展精準 醫療," 2019. [Online]. Available: https://www.tier.org.tw/comment/tiermon201910.aspx.
[64] 行業報告研究院, "麥肯錫 2018 年全球精準醫療研究報告:大數據重塑精準 醫療體系," 2018. [Online]. Available: https://kknews.cc/zh-tw/health/j93eo6l.html.
[65] 勤. Deloitte, "醫療科技與醫療物聯網," 2019. [Online]. Available: https://www2.deloitte.com/content/dam/Deloitte/tw/Documents/life-sciences- health- care/1812%E7%99%82%E7%A7%91%E6%8A%80%E8%88%87%E9%86%A B%E7%99%82%E7%89%A9%E8%81%AF%E7%B6%B2.pdf.
[66] 科技報橘, "我們的「看診費用」有望調降?埃森哲:AI 將為醫院省下 4.7 兆台幣的成本," 2019. [Online]. Available: https://buzzorange.com/techorange/2019/07/25/ai-in-healthcare-reduce-cost/.
[67] S. H. Insights, "StartUp Health InsightsTM Reports," 2019. [Online]. Available: https://www.startuphealth.com/insights-reports.
[68] 勤. Deloitte, "2020 醫療照護產業展望," 2019. [Online]. Available: https://www2.deloitte.com/tw/tc/pages/life-sciences-and-healthcare/articles/2020- Healthcare-Outlook.html.
[69] 徐宗國, "Anselm Strauss & Juliet Corbin1990 年一版原著，質性研究概論。 臺北:巨流圖書公司。," 1990. [Online]. Available: http://readopac2.ncl.edu.tw/nclserialFront/search/ref_book.jsp?la=ch&id=A020214 41.
[70] M.-. Medium, "淺談資料類型 — 初級資料與次級資料," 2018. [Online]. Available:
https://medium.com/marketingdatascience/%E6%B7%BA%E8%AB%87%E8% B3%87%E6%96%99%E9%A1%9E%E5%9E%8B- %E5%88%9D%E7%B4%9A%E8%B3%87%E6%96%99%E8%88%87%E6% AC%A1%E7%B4%9A%E8%B3%87%E6%96%99-1699e3d29898.
[71] 維基百科, "PEST 分析," 2019. [Online]. Available:
https://zh.wikipedia.org/wiki/PEST%E5%88%86%E6%9E%90.
[72] M. E. Porter, "Porter, M. E. The Competitive Advantage: Creating and Sustaining Superior Performance. NY: Free Press, 1985.," 1998. [Online].
Available: https://www.hbs.edu/faculty/Pages/item.aspx?num=193. [73] A. S. Humphrey, "SWOT analysis " 1926. [Online]. Available:
https://en.wikipedia.org/wiki/Albert_S._Humphrey.
[74] C. J. P. F. Robert Phaal, David R. Probert, "Technology roadmapping—A
planning framework for evolution and revolution," 2004. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0040162503000726?via%3Dihub.