現今台灣勞力密集產業大量外移，處於代工地位產業的利潤偏低，企業唯有將原有的核心競爭力融入設計元素，達成差異化並突顯獨特性，結合「設計」與「創新」可以提升產品附加價值，透過美學競爭力的注入，便可促成產業的升級。
隨著時代的進步與生活的富足，在滿足基本需求後，人們越來越需要高品質與兼具的文化深度的產品以豐富生活；在產品演化的歷程中，能否將文化元素的轉譯融入現代產品設計，提升認知層次與創造情境，將成為設計力創新成功的關鍵。在充滿競爭的商業環境中，企業的競爭力可以藉由美學與設計的力量而有所提升。
近年來，全球性品牌的產品設計師常運用東方文化資源和設計語言作為產品美學的呈現，並進一步擴散至文化形式的表現、民族風格的傳達及哲學意涵的闡述，文化的融合成為流行與未來趨勢。有鑑於此，本研究以國內外具美學競爭力的個案企業Alessi、夏姿與法藍瓷為研究對象，探討設計力創新的應用，歸納出可執行的商業模式，提供企業於策略布局及實務應用之參考。

Today, Taiwan's labor-intensive industries have to be relocated, and the profits of industry that position in the foundry is lower and lower. The Enterprises have to integrate the original core competitiveness into design elements, highlight the unique properties of product and achieve differentiation in markets. The combination of design and innovation will enhance the added value of product. The aesthetics competitiveness, can contribute to industrial upgrading
People are much more in need products which included high-quality culture properties to enrich their lives. In the evolution of products, how to interpret the combination between cultural elements and modern product naturally is the key of design inspired innovation to success. In the competitive business environment, the competitiveness of enterprises will be effectively enhanced by the force of Aesthesis and Design.
In recent years, the product designers of global brand usually use the oriental cultural resources and design language to present the product aesthetics, and further spread to manifestations of culture, communication of national styles and descriptions of philosophical meaning. The cultural fusion becomes and future trends and popular. For this reason, this study compares with the domestic and international enterprise cases which have aesthetic competitiveness such as Alessi, Shiatzy Chen and Franz. This study will explore the power of design inspired innovation and generalize an executable business model to provide the layout of corporate strategy and practice in application reference.

中文書籍

1. 施百俊，美學經濟密碼 = Deciphering aesthetic economics，商周出版，臺北(2009)。
2. 維吉妮亞.帕斯楚(Virginia Postrel)著；閻蕙群、陳俐雯譯，風格美感經濟學，商智文化出版，臺北，(2004)。
3. 林孟儀，設計創價時代 : 勝利中勝出的商業感動價，臉譜出版，家庭傳媒城邦分公司發行，臺北，(2006)。
4. 克勞泰爾.拉派爾(Clotaire Rapaille)著；馮克芸譯，情感行銷的符碼，天下遠見出版，臺北，(2007)。
5. 山下和彥，關田理惠採訪撰文；蔡靑雯譯，美學企業力，商周出版，臺北，(2009)。
6. 吳俊杰，設計意識與設計服務 : 觀念、管理與經營，亞太出版，臺北，(2004)。
7. 施振榮，宏碁的世紀變革-淡出製造、成就品牌。天下文化股份有限公司，台北(2004)。
8. Dorothy Leonard-Barton著. Wellsprings of Knowledge，王美音譯，知識創新之泉，遠流出版，台北，(1998)。

中文期刊與論文

1. Youngme Moon，郭研希譯，跳脫產品生周期(Break free from the Product Life Cycle)，《哈佛商業評論．全球中文版》，2005年5月，頁81～89。
2. Giovanni Gavetti & Jan W. Rivkin，善用比擬的威力(Tapping the power of Analogy)，《哈佛商業評論．全球中文版》，2005年4月，頁56～67。
3. Ravi Chhatpar，設計與策略同步(Innovate Faster by Melding Design and Strategy)，《哈佛商業評論．全球中文版》2007年9月。
4. Lance A.Bettencourt & Anthony W. Ulwick，顧客是你的創意中心(The Customer-Centered Innovation Map)，《哈佛商業評論．全球中文版》，2008年9月，頁70～77。
5. Larry Selden & Ian C﹒MacMillan，客戶導向創新(Manage Customer-Centric Innovation-Systematically)，《哈佛商業評論．全球中文版》，2006年4月。
6. Nirmalya Kumar，突破殺價紅海（Strategies to Fight Low-Cost Rivals），《哈佛商業評論．全球中文版》，2006年12月。
7. 林榮泰、王銘顯，《臺灣設計產業發展現況與願景之探討》藝術學報，2008年4月，頁49～70。
8. 徐啟賢，以台灣原住民文化為例探討文化產品設計的轉換運用，碩士論文，桃園：長庚大學，2004年6月。
英文書籍
1. Alessi, Alessi Is More：2002-2003, Alessi, Italy (2003)
2. Alberto Alessi, Alessi：The Design Factory, Great British, Academy Editions (2001)
3. Alberto Alessi, The Dream Factory, Crusinallo, Italy, Elemond Editori Associati (2000)
4. Alessi, Alessi Catalogue 2000, Crusinallo, Italy (2000)
5. Alberto Alessi, The Gastronomic Design, The Lyric Design and the Design Tale, Helsinki, Academy Edition (1992)
6. Aitchison, Jim, How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them, John Wiley & Sons Asia (2002)
7. Aaker, A. David, Building Strong Brands, Free Press (1996)
8. Carmel-Arthur,Judith, Philippe Starck, Periplus (1999)
9. Gaynor, Gerard H, Innovation by Design, AMACOM (2002)
10. L. Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Upper Saddle River, NJ: Prentice Hall (2007)
11. Martin Roll, Asian Brand Strategy, Palgrave Macmillan (2008)
12. Michael Collins, Alessi, Asia, Berkeley Book Pte. Ltd. (1999)
13. Philippe Starck, Philippe Starck, Taschen (2003)
14. Rajat K Baisya and G. Ganesh Das, Aesthetics in Marketing, Sage Publications (2008)
15. Rugman, Alan, Regional Multinationals: MNEs and Global Strategic Management, Cambridge University Press (2005)
16. Robert E. Johnston, Jr. and J. Douglas Bate, The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities, AMACOM (2003)
17. Sean Nixon, Advertising cultures: gender, commerce, creativity, Sage Publications (2003)
18. W. Chan Kim, Renée Mauborgne, Blue Ocean Strategy, Harard Business School Press(2004)
19. Utterback, James M., Design-inspired innovation, Baker & Taylor Book(2006)
20. James P. Andrew. Knut Haanæs. David C. Michael. Harold L. Sirkin , Measuring Innovation. The Need for Action. A BCG Senior Management Survey (2007)
21. Engel,J.F., Consumer Behavior, 7th ed.，Chicago Dryden Engel,J.F. ， Blackwell,R.D. ＆ Miniard,P.W., Consumer Behavior, (1993)
22. Brigitte Borja de Mozota, Design Management: Using Design to Build Brand Value and Corporate Innovation Allworth Press, New York. (2003)

英文期刊與論文

1. George and L. Pierce, “Howard Schultz: Building Starbucks Community (B),”Harvard Business School Case 9-407-127, pp. 1-8, (2007)
2. Bahr Thompson,“Brand Positioning and Brand Creation,”in R. Clifton and J. Simmons (eds) Brands and Branding, New York: Bloomberg, pp.79-95, (2003)
3. Berthon, M. B. Holbrook and J. M. Hulbert, “Understanding and Managing the Brand Space,”MIT Sloan Management Review, 44(2), pp. 49-54, (2003)
4. L Berry, L. P. Carbone and S. H. Haeckel, “Managing the Total Customer Experience,”MIT Sloan Management Review, 34(3), pp. 85-89, (2002)
5. W. Jun and H. S. Lee,“Cultural Differences in Brand, Designs and Tagline Appeals,”International Marketing Review, 24(4), pp.474-491 (2007)
6. McFarland,“Branding From The Inside Out,”Harvard Management Update, 7(2), pp.1-4 (2002)
7. Tsai,“Integrated Marketing as Management of Holistic Consumer Experience,”Business Horizons, 48(5), pp. 431-441 (2005)
8. Haigh, D. and Knowles, J.. How to define your brand and determine its value. Marketing Management, May/June, pp. 22-28 (2004)
9. Gary Hamel, “The Why, What, and How of Management Innovation”, Harvard Business Review (2006)
10. Dahan, Ely, and John Hauser. "Product Development - Managing a Dispersed Process." MIT Sloan School of Management working paper, pp. 9-25 (2003)
11. Eric Almquist and Gordon Wyner, Harvard Business Review, vol. 79, no. 9, pp. 135-141, October , (2001)
12. Steven D. Eppinger, Harvard Business Review, vol. 79, no. 1, pp. 149-158, January (2001)
13. von Hippel, Eric, Stefan Thomke, and Mary Sonnack. "Creating Breakthroughs at 3M." Harvard Business Review Sept-Oct, pp. 3-9(1999)
14. Leonard, Dorothy, and Jeffrey F. Rayport. "Spark Innovation through Empathic Design." Harvard Business Review Nov-Dec (1997)
15. Thomke, Stefan, and Eric von Hippel. Customers as Innovators: A New Way to Create Value. Harvard Business Review Apr pp.74-81 (2002)
16. Jason Magidson and Gregg Brandyberry, “Putting Customers in the "Wish Mode" “, Harvard Business Review, (2001)
17. J. N. Sheth, Newman, B. I. And Gross, B. L.,"Why we buy what we buy:A theory of consumption",Journal of Business Research, ,Vol.22,159-170,(1991)
18. Hamel & Prahalad, “The Core Competence of the Corporation”, Harvard Business Review. (1990)
19. Thomke, Stefan,” Enlightened Experimentation: The new Imperative for Innovation”. Haivard Business Review. Vol. 79(2), pp.66-75.,(2001)
20. Roberto Verganti, “Innovating Through Design”, Harvard Business Review, Vol.84(12), 114-122, (2006).
21. Moore, Geoffrey A, “Darwin and the Demon: innovating within established enterprises”, Harvard Business Review, Vol. 82(7), p.86-92. (2004)

網頁資料

1. Alessi網站http://www.alessi.com
2. 數位典藏與數位學習成果入口網 http://digitalarchives.tw
3. 法藍瓷網站 http:// www.franzcollection.com
4. Wedgwood網站 http:// www.wedgwood.com
5. Chanel網站 http:// www.chanel.com
6. 夏姿網站 http://www.shiatzychen.com