現今幾乎所有的企業在草創階段都是以家族企業的形式存在，世界上大部分
企業仍在創辦人或其家族後代所掌控，此種由家族掌控公司所有權的企業遍及世
界各地。中小企業在台灣的經濟發展上扮演重要的角色，然而目前台灣大部分的
中小企業仍屬於家族企業。旗下的員工及其背後的家庭經濟來源，皆仰仗於這些
家族企業的經營成敗，顯見家族企業之興衰對台灣的經濟發展、政治穩定、就業
機會等方面，都有相當大的影響力。尤其，過去學者指出其存在有能緩解代理問
題的優勢，故本論文將深入了解家族企業之經營策略，這是否會影響其經營績效
與企業發展。
整體而言，本論文以深度訪談法進行研究，並以SWOT 分析以及美國哈佛大
學教授Michael Porter 的五力分析作為理論基礎，研究人造纖維產業家族企業
的經營策略。最後，根據研究結果提出結論。
本論文的研究結論包括下列重點：個案公司將明太祖的開國三策以及治國
理念運用在公司經營上使個案公司能夠穩定成長。個案公司能夠以誠相待期員
工以及上下游間之廠商，並且在製造過程中重視環保，使其得以永續經營。在
面對市場上激烈的競爭，個案公司因大量採購原料以及和上游供應商合作且持
續開發新產品，因而使個案公司具有競爭力。

Family businesses have been a majority in the stage of world economy, and
whose combination of ownership, management and family make relevant
management issues even more complex. In Taiwan, medium-sized and smallsized
enterprises play an important role in Taiwanese economy, most of them are
family business. The staff’s income of those enterprises rely on their business　strategy, which shows that rise and decline of the family business influence　significantly Taiwanese economic development, political stability, job　opportunities, and so on. Especially, the past scholars had pointed out that the　Family Business has advantages to reduce the problem of agency. As a result, it’s　very worth to discuss how family businesses make their decisions.
Overall, this thesis based on in-depth interview. Also, as a theoretical basis,　we use SWOT analysis and Harvard University professor Michael Porter’s five　forces analysis to discuss the business strategy of family business of manmade　fiber distributors.
In this thesis include the following points:
According to the interview, to a family business, the issue of succession is
particularly important. The case company can treat their employee, suppliers
and retailers with all sincerity. Also, the case company take environmental
protection seriously during the manufacturing process, which make them
sustainable. Most important, facing the grueling market competition, the case　company is competitive than other enterprises due to procurement of raw　materials in large quantity and cooperate with their main suppliers.

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三、網路部分
經濟部中小企業認定標準
http://www.moeasmea.gov.tw/ct.asp?xItem=672&ctNode=214
台灣人造纖維製造工業同業公會
http://www.tmmfa.org.tw/
中華徵信所－人造纖維業
http://www.credit.com.tw/newweb/industrial/index.cfm?root=main0611.htm
紡拓會全球資訊網
http://www.textiles.org.tw/
經濟部技術處－產業技術評析
https://www.moea.gov.tw/MNS/doit/industrytech/IndustryTech.aspx?menu_id=135
45&it_id=13