本個案故事在描述一個兒童套書銷售高手Victor，在面對大環境的快速變遷—網路化、少子化、資產M型化與金融風暴，出版業者一間一間的倒閉，在環境最惡劣的情況下，個案主角憑著從小的理想，毅然決定創業，在Victor的創業歷程中，充滿挑戰，他都一步一步的克服，這些困境，與其說是對Victor考驗，不如說是給他的一次機會。柏克萊文化事業在Victor的帶領下從一間三人的公司，在4年的時間內快速成長到100人，年營業額接近兩億的公司，是甚麼因素讓柏克萊文化事業能有如此亮麗的成績？是Victor的運氣還是他的努力？主要是Victor與生俱來的敏捷能力，加上他的創業家精神，而這些特質也在Victor精心建構下，影響到組織，柏克萊文化事業透過它的組織創新敏捷能力，逐步獲得的關鍵資源以及不同階段靈活的使用策略，漸漸創造出組織的長期優勢 這些優勢讓柏克萊文化事業得以成功，相信未來不管是多角化的投資或是到大陸進行海外投資，有著創新敏捷能力的公司，一定可以應付大環境的快速變遷，進而挑戰未來終至成功！
本個案討論新創事業可能面臨的問題。有著創業家精神的人，往往能發現更多的創業機會，成功的機率就會愈大。新創事業在剛成立時，常常面臨資源貧乏的困境，在此階段，新創公司藉由基礎資源理論的分析，可輕易辨識出關鍵資源，再藉由關鍵資源的獲得，創造出組織的能力，透過各個階段的策略的運用，即可累積長期的競爭優勢。在這個倍速的時代，產業變化一日千里。在風起雲湧的產業生態中，有著創新敏捷的組織能力，就越能掌握時代脈動，看清自己扮演的角色，以及善用手中的資源，提出適應時代需求的經營策略，終至成功。

This case described Victor’s story. The case’s role was a top sales in selling the set of children's book. After publishing companies went bankrupt one by one, Victor decided to start a business in the worst economic environment that it’s under the strong changing environment-- Global Networking ,Decreasing Birth Rate , M-Form Society and Financial Crisis. There were full of risks and challenges in Victor’s entrepreneurial process. He was over the difficulties step by step. This difficulties were so much tests as opportunities. The Bwo-Ke-Lai company’s staffs increased thirty times from 3 people to 100 people by Victor in 4 years. And it’s annual revenue achieved two hundred million NT dollars. Which factors did the company have such good results? Was it luck or hard work that brings success? The major factor was innate in Victor’s agility and Innovation. The Bwo-Ke-Lai company had long-term Competitive Advantages by organization’s capabilities of agility and Innovation, gained key resources and flexible strategies in different stages. The Bwo-Ke-Lai could be successful with these long-term competitive advantages. In future, the company with organization’s capabilities of agility and Innovation will be successful under the rapidly changed environment.
This case discusses a new company that will face problems. People with Entrepreneurship, can often find more business opportunities, and the probability of success will be greater. The new company will initially face a shortage of resources. At this stage, new companies by the Resource Base Theory can easily identify key resources. The company will obtain long-term Competitive Advantages from gained key resources ; organization’s capabilities of agility and innovation ; and flexible strategies in different stages. The company with organizational capabilities of agility and innovation can grasp the pulse of the times and make do with what’s at hand under the strongly and rapidly changing environment. It will be successful in future.

中文
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二、 網站部分
ＭＢＡ智庫百科：http://wiki.mbalib.com
直轄市及各縣市短期補習班資訊管理系統：http://bsb.edu.tw/
柏克萊文化事業：http://www.bwokelai.com.tw/