當網路「平台」向下延伸，將「服務」步入到實體之際，代表著虛實結合的時代正悄悄的來臨。面對這樣的轉變，不管是網路或是傳產的業者都必須要擺脫傳統思維，跨界構思不同的商業模式來面對這虛擬與現實界線越來越模糊的世代。

台灣在90年代末隨著網路產業的興起，眾多業者紛紛投入網路產業，想藉著網路產業剛起步之時搶佔先機。在網路平台上的各種創新，都只是為了能夠吸引網路使用者的到訪來增加流量，卻忽略了構思平台如何獲利。隨著2000年網際網路泡沫化，投資人對於網路產業的投資開始卻步。而失去資金來源的網路業者們面臨到必須重新調整商業模式並且思考能使平台獲利的機制，否則將在這波浪潮中被淘汰。

個案公司就是在這樣的時空背景之下，為了尋求新的獲利來源，重新設計一個核心互動機制更為合理的平台。要使這平台變得更為完善，就必須要讓它從單純的網路服務跨越到實體服務。雖然他們也曾嘗試透過與同業或異業的結盟來跨過這個瓶頸，卻往往都因彼此營運方向的不同而告終。但他們仍會在每段合作的經驗中學習，歷經了數年的調整之後，最後終於找到一個成功的商業模式並且將其實現。

While internet platform goes to downstream and realizes as service, the times of online-offline integration has come silently. Based on this transformation, no matter Cyber or Traditional industries need to abandon old fashion thinking style and face on the generation with blurry boundary between online and offline by conceiving innovated business model.

In the end of 90’s, by the raising of Cyber Industry in Taiwan, many firms join this trend and attempt to seize early opportunities. All the innovation on internet platforms is just for increase visitor traffic but how to profit from it is contrarily ignored. By the internet bubble in 2000, investors start to hesitate about Cyber industry investment. The Cyber firms who lost capital need to adjust business model and consider new mechanism of profit, otherwise, they might be kick out from this trend.

Under this circumstance, in order to obtain new profit sources, the company in this case re-design their Cyber platform and make its core interaction more reasonable. To make this platform completed, it’s necessary to make it across to reality service from simple Cyber service. The company attempt to across this gap by homogeneous or heterogeneous alliances but failed due to disparate operation goals. After years adjustment, the company finally figure out a successful business model and realize it by the experience from various collaboration.

尤傳莉譯（2012），《獲利世代》，早安財經文化，翻譯自 Alexander, Osterwalder and Yves Pigneur（2010）,”Business Model Generation”。
陳琇玲譯（2020），《平台策略：在數位競爭、創新與影響力掛帥的時代勝出》，商周出版，翻譯自Michael A. Cusumano, Annabelle Gawer, David B. Yoffie（2019）, ” The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power”。
李芳齡譯（2016），《平台經濟模式：從啟動、獲利到成長的全方位攻略》，天下，翻譯自Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary（2019），”Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You”。