The e-commerce market has changed the way business is transacted, whether in retail or business-to-business, locally or globally. It helps customers to find the products/services they need easily, compare the best products, get the products without need go to store and many other advantages. The competitiveness level in e-commerce industry is very high. Many businessmen try to enter e-commerce market to fit their business with customer needs.
Alson is Indonesian E-Commerce Company that sell products retail in Taiwan. The main market of Alson is Indonesian Migrant in Taiwan include workers and students. Of course this situation give a certain challenges for Alson to compete with others online shop in Taiwan that also familiar for their customers. The Strategic Account Management of Alson in retaining their strategic account / potential customer is one of the key challenge for Alson to still survive and compete with others. This research is aimed to understanding and analyse the business activity of Alson, in terms of their business strategy to gain the competitiveness and maintain the relationship with their customer, especially for their potential customer. Then find the best strategy practices for their business sustainability in future.
Alson has done many Strategic Account Management activities in order to maintain its existing customers. This company is focused on specific market, the potential customer. Its main potential customer is Logistics Company as its partner as well. Their relationship is quite good and contribute the attractive outcome. In addition, to have better relationship with the customers, Alson pays a lot of investment to retain them. Perceived value is the main concern of this company.

The e-commerce market has changed the way business is transacted, whether in retail or business-to-business, locally or globally. It helps customers to find the products/services they need easily, compare the best products, get the products without need go to store and many other advantages. The competitiveness level in e-commerce industry is very high. Many businessmen try to enter e-commerce market to fit their business with customer needs.
Alson is Indonesian E-Commerce Company that sell products retail in Taiwan. The main market of Alson is Indonesian Migrant in Taiwan include workers and students. Of course this situation give a certain challenges for Alson to compete with others online shop in Taiwan that also familiar for their customers. The Strategic Account Management of Alson in retaining their strategic account / potential customer is one of the key challenge for Alson to still survive and compete with others. This research is aimed to understanding and analyse the business activity of Alson, in terms of their business strategy to gain the competitiveness and maintain the relationship with their customer, especially for their potential customer. Then find the best strategy practices for their business sustainability in future.
Alson has done many Strategic Account Management activities in order to maintain its existing customers. This company is focused on specific market, the potential customer. Its main potential customer is Logistics Company as its partner as well. Their relationship is quite good and contribute the attractive outcome. In addition, to have better relationship with the customers, Alson pays a lot of investment to retain them. Perceived value is the main concern of this company.

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[30] https://alsontaiwan.com/
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