本研究主要是分析跨國公司的新產品創新，以一個整體的架構說明三個研究重點：隱性知識、社會認知理論以及新產品創新能力。本研究中定義跨國公司的新產品創新能力為新產品能夠持續地並快速地同時在多國市場推出。本研究預測(1)隱性知識對於新產品創新能力會有正面的影響；(2)社會認知理論提供適當的機制幫助跨國企業取得海外知識，並提升新產品創新能力。回收的問卷共包含了94間製造業公司。研究結果顯示隱性知識對於新產品創新能力有負向的影響，但社會認知機制（自我效能、觀察學習、有機式組織結構及情感式信任）能夠調節隱性知識對於新產品創新能力的負相關。

This research analyzes the effects of multinational corporations’ (MNCs’) link on new product innovativeness using a comprehensive framework that integrates three research streams: tacit knowledge, social cognitive theory and new product innovativeness. We define new product innovativeness as the capacity consistently and rapidly introduce new product simultaneously into multiple country market relative to its competitors. We predicted that (i) tacit knowledge would be positively associated with new product innovativeness in MNCs; and (ii) social cognitive theory provides proper mechanisms to acquire tacit knowledge and enhance new product innovativeness. Incorporating data from 94 companies of manufacturing industries, although our result shows that the effect of tacit knowledge has a negative influence on new product innovativeness, however its combination with self-efficacy, observational learning, organic structure and affective trust facilitate new product innovativeness.

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