社群媒體的興起帶動了大量社群媒體影響者的出現，而且人人都可以成為社群媒體影響者。該如何吸引觀眾目光及共鳴是許多社群經營者所關心的議題。哪種類型的圖像才能達到良好的互動率、圖像中應該包含哪些元素，也是學術界及業界時常熱論的話題，惟至今尚未有一套科學系統可以一次解答這些問題。基於上述觀察，本研究設計一套智慧圖像建議系統。在提取出圖像的特徵之後，對照片進行互動率好壞的預測，並給予相關修改建議及範例照片供使用者參考。這個系統是基於深度學習與影像處理技術所建構而成。此外，本研究以Instagram上義式披薩產業的圖像作為個案，並定義四種圖像吸引力類型來建構系統。研究結果顯示，系統預測的準確率達到72.90%。在應用上，本研究所提出的智慧圖像建議平台可以提供圖像修改建議，幫助上傳者在上傳照片之前先對照片做預先的修改及評估。

The rise of social media has led to the emergence of a large number of social media influencers, and everyone can become one of them. How to attract the audience's attention and resonance must be the concern of many social media managers. Which type of image can achieve a good engagement rate and what elements should be included in the image are also hot topics in academia and industry. But so far, there is no scientific system that can answer these questions all at once. Based on the above, this study designed an intelligence image advice system. After extracting the features of the image, it can predict the engagement rate of the image and give relevant modification suggestions and sample images for users' reference. The system is constructed based on deep learning and image processing techniques. In addition, this study uses the images of the Italian pizza industry on Instagram as a case study and defines four types of image appeal to construct the system. The results of the study showed that the accuracy of the system prediction reached 72.90%. In application, the intelligence image advice system proposed in this study can provide image modification suggestions and help uploaders make pre-modification and evaluation of images before uploading them.

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