新冠肺炎黑天鵝事件的衝擊下，有更多的企業正在思索如何化危機為轉機，如何透過數位工具進行交流互動，積極地進行數位轉型。在物聯網及人工智慧技術的更迭換新下，將有更多遠距工作、無人載具及機器人進行零接觸的數位服務。聊天機器人的介面正是這些無人化服務當中重要的媒介，存在龐大的潛在需求。

研究架構區分專利管理圖、專利權人分析圖、專利指標分析圖及動態競爭分布圖四大構面。繪製專利管理圖及專利權人分析圖，以研究總體趨勢及主要領導廠商的技術分布；藉由多元迴歸的統計方法，分析專利指標對專利強度的影響，以研究各個廠商的技術強度分布；並從動態競爭理論的市場共同性與資源相似性兩個層面，研究不同廠商的競爭者分布。

激烈的全球競爭環境下，企業可以從市場與資源二個預測因子，檢視產業中不同公司的競爭關係。企業可以從本研究提出的分析方法，適時監控產業的專利趨勢與企業的競爭態勢，從不同廠商的視角察覺主要或潛在競爭對手發起行動與回應的可能性，評估自身是否有能力應對競爭者發起的競爭行為，進而擬定技術研發策略。

本研究分析聊天機器人技術的發展趨勢，並探討主要廠商之間的競爭態勢。引入動態競爭理論，從產業層級的專利分析跨入企業層級的競爭對抗。將靜態的專利分析，延伸至動態的競爭分析，以作為技術研發策略之參考。

Under the impact of the COVID-19, a black swan event, more companies are thinking about how to turn a crisis into an opportunity, how to communicate and interact through digital tools, and actively promote digital transformation. With the renewal of the Internet of Things and artificial intelligence technologies, there will be more telecommutes, unmanned vehicles and robots for zero-touch digital services. The interface of chatbots is an important medium among these unmanned services, and there is a huge potential demand.

The research framework is divided into four major aspects: patent management diagram, patent assignee diagram, patent index diagram, and dynamic competition diagram. Draw patent management diagrams and assignee diagrams to study the overall trend and technology distribution of major leading company; use multiple regression statistical methods to analyze the impact of patent indicators on patent strength to study the distribution of technical strength of each company; and from the two views of market commonality and resource similarity in the Competitive Dynamics theory, it studies the distribution of competitors of different company.

In the global competition environment, the two predictive factors of market and resources can be used to examine the competitive relationship of different companies in the industry. From the analysis methods proposed in this study, companies can monitor the industry’s patent trends and the company’s competitive situation, detect the possibility of actions and responses by major or potential competitors from the perspectives of different manufacturers, and review whether they can respond to competitors’ action, and develop the technology research and development strategy.

This research analyzes the development trend of chatbot technology and discusses the competitive situation among major company. Introduce the Competitive Dynamics Theory, from the overall analysis of the industry level to the competition of the enterprise level. Extend static patent analysis to dynamic competitive analysis as a reference for technology research and development strategy.

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