根據104人力銀行在「2019台灣接班人暨關鍵人才大調查」中，針對全台灣各大企業的經營管理者、HR及用人主管進行網路問卷調查的結果顯示台灣企業的人才斷層產生嚴重的紅色危機，86%企業面臨人才斷層；此調查報告更指出台灣有超出七成的企業沒有接班的計劃與相關的課程培訓。此外，還有企業經營者及高階主管高齡化以及人才外流的危機(中時電子報 2019/11/21)。 本個案為國內一家小型規模的教育顧問機構(以下簡稱A公司)，自2005年3月成立迄今，與多所歐美大學及認證單位獨家合作並在台設立亞太教育推廣中心，以獨家唯一代表之身分負責亞太地區的行銷與招生工作。公司目前以台灣及中國為主要目標市場，以「培育兩岸企業所需之中高階經營管理的菁英人才為已任，致力提升亞洲企業於國際社會之競爭力為目標」，A公司主要銷售項目為西方國家之跨境高等教育產品。營運模式是透過Telemarketing (電話行銷)､Advisory-Personal Selling (顧問式-內部人員銷售)留遊學代辦中心(外部通路策略-僅限於中國地區)…等方式讓莘莘學子了解東西方國家高等教育產業及產品資訊之異同。透過精闢解析並輔導適合的學生完成申請流程與註冊程序，並於學員就讀期間提供在地化的學務服務與各種疑難問題的處理。該公司產品項目包含：歐美大學遠距碩博士學程、國際證照課程、美國留遊學服務…等商品。本案針對A公司在台灣之經營情況進行探究並提出未來發展之建議。 近年個案公司因兩岸政府考試制度及勞工政策的改變，加上少子化及高等教育市場招生競爭激烈，造成獲利減少且業務拓展困難之窘狀，公司未來營運發展受到極大挑戰。 本論文透過此個案，探討歐美高等教育產業、新科技對於教育產業之影響，以及是否A公司應進行企業轉型，例如，開發/引進新產品與項目（增加新課程或改變課程模式）、開發新市場、組織重整，及利用現代科技（如免費及付費軟體､企業e化）搭配規劃全新的市場行銷組合策略與提升客戶服務品質…等之相關有利於該個案公司之營運，藉此增進，避免日後碰到類似情形時，能從這個案獲得各角度的啟示及啟發，能觸類旁通，增加決策思考層面上的周全考量，以保有決策執行時具有較高的效率。

According to online questionnaire survey conducted by 104 Manpower Bank in the year of 2019, Taiwan Successor and Key Talent Survey" for business managers, HR and employment supervisors of major companies across Taiwan, the talent gap in Taiwanese companies has produced serious red during the crisis. Results shown that 86% of companies faced a talent gap; this survey report also pointed out that more than 70% of companies in Taiwan did not have succession plans and related course training. In addition, there is a crisis of the aging of corporate managers and senior executives and the brain drain (Zhongshi Electronic News 2019/11/21). This case is a small educational consultancy organization (hereinafter referred to as Company A) in China and Taiwan. Company A established in March 2005 and has cooperated exclusively with many European and American universities and accreditation units and established an Asia-Pacific Education Promotion Center in Taiwan. Company A is responsible for marketing and admissions in the Asia Pacific region, targeting Taiwan and China as its main market, with the goal of "cultivating elite talents for mid-to-high-level business management required by companies on both sides of the strait, and is committed to enhancing the competitiveness of Asian companies in the international community." It is a cross-border higher education product of western countries. The business model is through Telemarketing (Advisory-Personal Selling), a study abroad agent center (outside channel strategy-limited to China), etc. to let students understand the higher education industry in the East and West universities information. Through incisive analysis and guidance to suitable students to complete the application process and registration process, and provide local academic services and various difficult problems during the students' study period. The company's product lines include: European and American universities' distance master's degree program, international certification courses, American study abroad service, and other commodities. This case investigates the operation of Company A in Taiwan and puts forward suggestions for future development. In recent years, due to changes in the cross-strait government examination system and labor policy, coupled with the declining birthrate and fierce competition for enrollment in the higher education market, the case company has suffered from diminished profits and difficulties in business development. The company's future operational development has been greatly challenged.
This thesis explores whether corporate transformation should be undertaken, such as developing new products and projects (adding new programs), developing new markets, reorganizing, and using modern technology (such as free and/or paid software) for marketing and upgrading. The quality of customer service is conducive to the operation of this case company, so as to improve and avoid enlightenment and inspiration from various perspectives. When it encounters similar situations in the future, it can also be used as a bypass to increase thoughtful consideration at the decision-making level for improving the efficiency and making the right decisions.

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