臺灣紡織業發展至今，正面臨數位轉型的重要關鍵點，尤其受COVID-19疫情影響，全球紡織採購都面對實體布料短缺，無法有效率化作業流程的嚴峻考驗。再加上銷售型態由實體轉為電子通路的改變，使得整體供應鏈必須加速數位化布料、運用3D技術創造數位化產品原型，才能跟上歐美品牌加速數位轉型的進程，從而適應快時尚、少量多樣化訂單的需求。
本論文主要介紹傳統紡織業發展，並分析傳統紡織業發展所面臨的痛點：找布不易且耗時、容易面臨國際物流和疫情等限制、打樣成本高、不利小品牌或新銳設計師生存等。透過了解激烈的市場競爭狀況以及消費者需求的轉變，著眼於傳統紡織業如何推動創新變革。臺灣通用紡織科技股份有限公司（Frontier）創辦人趙均埔先生憑藉豐富的紡織廠經驗，研發出以人工智慧（AI）技術為核心的數位紡織雲平台，並在極短的時間內成為擁有全球數位布片數量最多的資料庫平台。在面對全球化市場的挑戰時，堅持用心研發AI技術，讓布片數位化過程能以低成本、高品質、易上手、快設計的方式加速企業內部流程、加強外部企業合作夥伴。Frontier 希望能在快速數位化採購、與品牌商合作加速設計、降低樣布成本及ESG企業社會責任的多樣化平台服務下，實現更高效、更永續的紡織產業。
本論文採哈佛教學個案方式撰寫，分為個案本文與個案討論兩部分。藉由個案內容探討創業家精神、商業模式及超越利潤商業模式、資源基礎理論與商業生態系統等課程議題。透過理論說明、提問討論與個案分析的教學流程，讓學生可以對個案和理論都有更深入的了解。啟發學生思考並激發其創新創業的潛能，以迎接未來商業環境的挑戰。

The textile industry in Taiwan is at a crucial point of its digital transformation, especially after the impact of COVID-19 epidemic, which has led global procurement to face a shortage of physical fabrics and make it difficult to manage workflows efficiently. Additionally, the shift from traditional brick-and-mortar sales to e-commerce has made it necessary for the supply chain to accelerate the digital fabric creation process, as well as the creation of digital product prototypes by using 3D technology in order to keep pace with the rapid digital transformation of European and American brands. This will enable the industry to keep up with fast fashion trends and the demand for smaller, more diverse orders.
This study introduces the development of the traditional textile industry, including the pain points faced by the industry: the difficulty and time-consuming for fabric sourcing, challenges posed by international logistics and pandemics, high sample production costs, and unfriendly conditions for small brands or emerging designers to thrive. The intense market competition and fickle consumer preferences have also driven the transformation of the textile industry. The founder of Frontier has developed an AI-based digital textile cloud platform. With the founder's extensive experience in the textile industry, it has become the largest digital fabric swatch database in the world. While facing the challenges of the global market, Frontier is committed to diligently developing AI technology, enabling the digitization process of fabric swatches to be low-cost, high-quality, easy-to-use, and easy to design. This can effectively improve internal processes, and strengthen external partnerships. In the next step, Frontier aims to achieve a more efficient and sustainable textile industry through the diverse platform services.
This study uses the Harvard case methodology, divided into two parts: the case content and the case discussion. The case content explores issues such as entrepreneurship, business model, resource-based theory, and business ecosystem. Through a teaching process that includes theoretical explanations, question-based discussions, and case analysis, students can gain a deeper understanding of both the case and the related theories. The goal is to inspire students to think critically and unleash their potential for innovation and entrepreneurship, preparing them for the challenges of the future business environment.

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