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研究生: 楊婷茹
Ting-Ju Yang
論文名稱: 導覽行程與難忘的旅遊體驗-如何提高旅遊口碑傳遞意願
Guide Tour and Memorable Tourism Experience - How to Improve Tourism Word-of-Mouth Intention
指導教授: 林孟彥
Meng-Yen Lin
口試委員: 倪家珍
Jia-Jen Ni
劉芳怡
Fang-Yi Liu
曾盛恕
Seng-Su Tsang
林孟彥
Meng-Yen Lin
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 26
中文關鍵詞: 導覽人員存在真實性難忘的旅遊體驗地方依戀口碑
外文關鍵詞: Tour Guide, Existential Authenticity, Memorable Tourism Experience, Place Attachment, Word-of-Mouth
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摘要 I Abstract II 目錄 III 圖目錄 IV 表目錄 IV 第一章 緒論 1 第二章 文獻探討 3 第一節 理論背景 3 第二節 理論推導 5 第三章 研究方法 7 第一節 研究架構 7 第二節 問卷設計 7 第三節 資料蒐集 9 第四章 資料分析 10 第一節 描述性統計 10 第二節 信度與效度分析 12 第三節 驗證性因素分析 13 第四節 結構模型分析 15 第五節 研究假設之驗證 16 第五章 結論與建議 17 第一節 討論 17 第二節 理論貢獻 17 第三節 管理意涵 18 第四節 研究限制與未來發展 18 參考文獻 19 附錄:深度導覽旅遊經驗問卷 24

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