研究生: |
楊婷茹 Ting-Ju Yang |
---|---|
論文名稱: |
導覽行程與難忘的旅遊體驗-如何提高旅遊口碑傳遞意願 Guide Tour and Memorable Tourism Experience - How to Improve Tourism Word-of-Mouth Intention |
指導教授: |
林孟彥
Meng-Yen Lin |
口試委員: |
倪家珍
Jia-Jen Ni 劉芳怡 Fang-Yi Liu 曾盛恕 Seng-Su Tsang 林孟彥 Meng-Yen Lin |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2021 |
畢業學年度: | 109 |
語文別: | 中文 |
論文頁數: | 26 |
中文關鍵詞: | 導覽人員 、存在真實性 、難忘的旅遊體驗 、地方依戀 、口碑 |
外文關鍵詞: | Tour Guide, Existential Authenticity, Memorable Tourism Experience, Place Attachment, Word-of-Mouth |
相關次數: | 點閱:228 下載:0 |
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