「運籌帷幄之中，決勝千里之外」，在這10倍數變化、全球競爭的時代，企業面臨的挑戰愈來愈嚴苛，不僅是國內市場、區域市場，而是到了全球競爭的時代，因此全球運籌成為很重要而緊迫的課題。再者，台灣企業紛紛往國際化、全球化發展，如何採購到好又便宜的原材料、在哪裏生產最符合成本、又如何正確而快速的送到顧客手中，在在都需要很強的運籌能力才可以將企業的供應鏈做最有效率的運作。如何降低生產、流通成本以使公司獲利，如何提供差異化的服務、以獲得顧客的肯定和支持，如何做好廢棄和回收物流，以做好環保、善盡企業的社會使命，也在在都需要很強的運籌能力才可以。
由於科技的快速發展，物流技術已日驅成熟，企業也紛紛趨向將自身的物流業務外包給專業的第三方物流業者管理物料、成品的運送，而專注於企業本身的核心價值。。再者，台灣在近年來對物流的需求也越益轉向本國接單跨國採購、出貨，第三方物流業者對企業的經營有著舉足輕重的影響。
本研究將深入探討台灣企業對於第三方物流業者所提供之供應鏈服務產品的滿意與現今台灣物流業提供之產品與服務中的關聯性，針對第三方物流業所提供之服務及品質是否滿足企業日益將物流業務外包的趨勢與，給予適當的解決方案與建議。採用個案研究與問卷調查法，透過有效樣本來進行分析（物流業者20家、企業60家）。由探討台灣的企業之物流需求，以及物流業者所提供現有服務的滿意度中建立關係，並且將第三方物流業者之主要供應鏈服務區塊──「供應鏈管理」 、「運輸服務」、「倉儲服務」、「倉儲附加價值服務」、「資訊服務」細分服務項目，並與台灣的企業之滿意度進行配對，以探討該項服務在企業經營績效上的表現。同時分析現今物流業者可能面臨的問題與服務未達企業期望之項目。再者，本研究也針對台灣的企業對於目前第三方物流業的「滿意度調查」、「外包意願」、及「可能影響外包意願的制約因素」進行統計分析，再以此與第三方物流業所面臨的挑戰、及過去與現在之行銷策略作配對，最近針對分析結果給予建議與改進方向。

“Devise strategies without going outside, and win victory in a remote distance”. Challenges that enterprises face are getting harsher not only in domestic or regional market, but also in a global competition, global-wide logistics are becoming an important and urgent issue as a result. While enterprises of Taiwan are developing internationally and globally, they have to realize where to purchase cost-effective raw materials and how to deliver goods correctly and effectively, so that the supply chain can operate efficiently with a strong logistics capability.
Owing to the rapid development of technology, logistics service providers are getting matured, and enterprises who concentrate on their core value would like to outsource their own logistics business to professional third-party logistics providers about managing materials or delivering products. In addition, Taiwanese enterprises’ orders are transforming to ship from outside of Taiwan in recent years. Therefore, the third-party logistics providers are having more affects toward the small-medium sized enterprises in Taiwan.
The purpose of this research is to investigate the relationship between the small-medium sized enterprises’ satisfaction toward the supply chain services and products offered by the third-party logistics providers, and the services and products provided by Taiwanese logistics providers in nowadays. Besides, this research will also provide appropriate solutions and recommendations according to the satisfaction of seeing whether the service and quality provided by 3PL could satisfy the trend those small-medium sized enterprises in Taiwan outsourcing their logistics business. Case study method and questionnaire investigation method were conducted to analyze the sample data (20 logistics services and 60 general enterprises). Constructed a relationship between needs of Taiwanese enterprises toward logistics and the satisfaction of existing service offered by logistic providers, this research divides the main supply chain service regions provided by 3PL into several parts: “Supply Chain Management”, “Transportation Service”, “Warehouse Service”, “Value-added Service”, and “Information Service”. Lastly, this research investigates the performance of this service toward the management of small-medium sized enterprises through matching with the satisfaction of Taiwanese enterprises. In addition to analyzing the contemporary situation that logistics providers may face and categories that services which failed to achieve small-medium sized enterprises’ expectation, this research also made an statistical analysis toward the 3PL’s “satisfaction”, “intention of outsourcing”, and “factors that may affect intention of outsourcing”. And the last, matching the above dimensions with marketing strategies of past and future, challenges that 3PL face, this research provide suggestions and recommendations according to the analysis results.

中文部份
[1] 毛國荃（2002），供應鏈中製造商對第三方物流服務品質知覺之研究：以四項產業為例，國立成功大學工業管理研究所碩士論文。
[2] 王信博（2003），專業物流在企業全球運籌管理之定位與影響之探討，大葉大學事業經營研究所碩士班碩士論文。
[3] 貝瑞．席沃史坦（Barry Silverstein）著，朱侃如，傅尚裕譯（2001），B2B網路行銷：網路直銷的7個致富祕訣，台北：商周出版。
[4] 林智淮（2007），以混合羅吉特模式探討第三方物流業者之選擇，逢甲大學交通工程與管理學系碩士班碩士論文。
[5] 科技與管理學術研討會論文集（2001），The 2001 Conference on Technology and Management, 52。
[6] 桑國忠、陳琦璍、陳炯群、黃秀蓉、林佑杰（2004），顧客關係管理與顧客滿意度關聯性之研究：以台灣地區航空貨運承攬業為例，兩岸航運與物流的新觀念－2004海峽兩岸航運研討會，457-470。
[7] 高章莉（2006），台商製造業在中國大陸物流需求之研究，國立成功大學交通管理科學研究所碩士論文。
[8] 張懷予（2008），企業社會責任與行銷溝通工具、企業特徵對購買態度影響之研究－以食品業為例，東吳大學國際經營與貿易學系碩士論文
[9] 陳伯至（2003），企業屬性與物流策略對組織績效影響之研究：以配適觀點論之，淡江大學企業管理學系碩士班碩士論文。
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[11] 蔡維軒（2007），我國第三方物流之服務能力與未來朝向第四方物流發展之研究，國立東華大學企業管理學系碩士論文。
[12] 謝宗穎（2004），國內專業物流服務品質評估因素之研究，國立臺北科技大學技術及職業教育研究所碩士論文。
英文部份
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網站部份
[1] 3PL wire網站，http://www.3plwire.com
[2] ttnet.net文筆天天網公關室網站，http://tw.ttnet.net/ttnet/about.htm
[3] UPS網站，http://www.ups.com/
[4] 中華民國五金公會網站，http://www.wujin.com.tw
[5] 中華民國物流協會網站，http://www.talm.org.tw/entryPage.php
[6] 中華民國對外貿易發展協會網站，http://www.taitra.com.tw
[7] 台灣區石油化學工業同業公會網站，http://www.piat.org.tw/resources.htm
[8] 台灣區醫療暨生技器材工業同業公會網站，http://www.tmbia.org.tw/big5/member_list.php
[9] 米瑟奇媒體股份有限公司網站，http://www.message.com.tw
[10] 美國物流管理協會網站，http://cscmp.org/Default.asp
[11] 經濟部企業處網站，http://www.moeasmea.gov.tw
[12] 經濟部網站，http://gcis.nat.gov.tw/elogistics
[13] 維基百科網站，http://www.wikipedia.org
[14] 聯合國發展計畫中國辦事處網站，http://www.undp.org.cn