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研究生: 盧竺均
CHU-CHUN LU
論文名稱: 家用空調產業售後服務再造與智慧化之個案研究
Case Study of The Enhancement of After Sales Service Operating Procedure and The Implementation of Smart Service for Household Users in Air Conditioning Industry
指導教授: 王孔政
Kung-Jeng Wan
口試委員: 林久翔
Chiuhsiang-Joe Lin
曹譽鐘
Yu-Chung Tsao
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 50
中文關鍵詞: 智慧服務服務藍圖售後服務流程優化冷凍空調
外文關鍵詞: Smart service, Service blueprint, After sales service enhancement, Air-conditioning after sales service
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隨著未來的趨勢、科技的發展以及消費習慣的改變,針對傳統產業、空調產業市場導入智慧服務已是企業不可避免的結果。對售後服務來說,如何藉由智慧服務將原本被動的服務工作化為主動,並優化現有服務工作,讓消費者、內部作業流程、從業人員、管理者皆能受益,為本研究主要之目的。故本研究以個案研究的方式,並以DAIKIN大金空調售後服務為例,透過文獻探討以及訪談服務流程中的要角,包含訪問X世代、Y世代及Z世代之服務工程師及服務主管共12位、DAIKIN海外分公司主管共5位,以及DAIKIN經銷商共30間透過多方角色的訪談及資料分析後,了解現有服務流程中的缺陷,以及實務工作及消費者方面,確切需要的是什麼,並探討如何設計智慧服務以優化整體作業流程,最後以服務藍圖,規劃個案公司售後服務改進之方案。


There is an urged for the conventional (traditional) industries or air-conditioning industry after sales service to catch up with the future trend, including the advancement of technology, as well as the transformation of the consumer’s behavior up to date. Thus, the purpose of this study is to transform the air conditioning after sales service job, which genuinely known as passive work to proactive job through the implementation of smart service or technology. Meanwhile, to enhance the current operating procedure for after sale service. As a result, people of all aspect in this field, such as consumers, service engineers, administrators and executives could be benefit. The research paper adopted the method of case study. Through the designated interview process to carried out in-depth research in DAIKIN brand after sales service, which is one of most iconic air-conditioning company in the globe. In order to find out the imperfection of the current service process and to enhance it according to what field engineers and consumers need, the participants in this research were 12 field/service engineers from X, Y and Z generation respectively, 5 executives from DAIKIN affiliates in ASEAN and Oceania region, and 30 DAIKIN brand dealers. At last, to present the proposed concept of the service enhancement and the smart service or technology implementation in air-conditioning after sales service process by service blueprint.

目錄 摘要 I ABSTRACT II 致謝 III 第1章. 緒論 1 1.1. 研究動機 1 1.2. 研究目的 2 1.3. 研究範圍 2 1.3.1. 研究內容 2 1.3.2. 研究對象 2 1.4. 研究方法與流程 2 第2章. 文獻探討 4 2.1. 服務藍圖 4 2.2. 企業資源規劃系統整合 6 2.3. Y世代及Z世代與X世代的觀念及精神 7 2.4. 消費者習慣 8 2.5. 智慧服務 9 2.6. 小結 14 第3章. 研究方法 15 3.1. 研究設計 15 3.2. 訪談對象 17 3.3. 訪談提綱 19 3.4. 個案介紹及產業背景 21 3.4.1. 現階段產業狀況 23 3.4.2. 與終端消費者及經銷商之間微妙關係 24 3.4.3. 售後服務如何藉由科技化「被動」為「主動」 24 3.4.4. 產業面臨危機及缺工 25 3.4.5. 售後服務流程 26 3.4.6. 智慧型產品(服務創新) 27 第4章. 資料分析 31 4.1. 訪談結果分析 31 4.1.1. 第一類:企業內部實際執行售後服務工作之人員 31 4.1.2. 第二類、已導入智慧服務之國家 33 4.1.3. 第三類、D牌經銷商 36 4.2. 空調產業售後服務藍圖 37 第5章. 結論與建議 39 參考文獻 41

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