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研究生: 吳佩芬
PEI-FEN WU
論文名稱: 上班族自我導向學習在Facebook建構個人學習網絡情形之研究
A correlational study of office workers' self-directed learning ability and their personal learning network formation on Facebook
指導教授: 翁楊絲茜
Cathy Weng
口試委員: 梁至中
Jyh-chong Liang
朱如君
Ju-chun Chu
學位類別: 碩士
Master
系所名稱: 人文社會學院 - 數位學習與教育研究所
Graduate Institute of Digital Learning and Education
論文出版年: 2016
畢業學年度: 104
語文別: 中文
論文頁數: 90
中文關鍵詞: 社群網路Facebook個人學習網絡自我導向學習參與動機知識分享
外文關鍵詞: Social Media, Facebook, Personal Learning Network, Self-directed Learning Ability, Participation Motives, Information Sharing
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  • 本研究旨在探討上班族使用社群網路-Facebook,其自我導向學習能力對建構個人學習網絡的情形之影響程度,以及不同個人背景的使用者在自我導向學習能力、建構個人學習網絡情形與參與動機之差異情形。主要研究對象為年齡18歲以上的Facebook使用者,且有正職工作的成年人,採用量化研究,以網路問卷和紙本問卷的方式進行資料收集,共計回收問卷417份,剔除條件不符及存有遺漏值無效問卷18份,總有效問卷為399份。
    研究結果發現,教育程度越高與越早加入Facebook,以及每日使用Facebook的時間越長的使用者,其自我導向學習能力就越好,在性別上男性較女性更具有獨立探究學習的能力,整體來說,自我導向學習能力對建構個人Facebook上之學習網絡具直接影響效果,而上班族之自我導向能力對其加入粉絲專頁和社團的數量並無顯著的差異。使用者在建構個人學習網絡的情況以「閱讀」最佳,其次是「分享」,越早加入Facebook以及每日使用的時間越長的使用者在建構學習網絡的情況就越好;另外,加入粉絲專頁及社團的數目之多寡與其建構個人學習網絡情形具有顯著相關性,其加入的數目越多,在建構個人學習網絡的情形就會越好。在參與動機中,當使用者年齡越小與每日使用Facebook的時間越長,以及加入粉絲專頁和社團的數目越多,其在Facebook的參與動機就越強。「獲取資訊」與「關係維持」為使用者參與Facebook重要之動機,而男性在關係維持、拓展社交網路和尋求人氣之動機更顯著高於女性。另外,本研究在參與動機中,以「獲取資訊」為學習之目地,研究結果顯示當使用者獲取資訊動機越強時,其在Facebook上建構個人學習網絡之情形會越好。在喜好閱讀類型,男性在Facebook閱讀訊息類型前三名為:新聞時事(51%)、3C產品(43%)、體育類(41.6%);而女性會在Facebook閱讀的訊息類型中排名最高的前三名依序為:旅遊(50.4%)、新聞時事(50%)、明星名人(40%)。  
      最後根據本研究結果提出結論與討論,並對教育單位、企業訓練及未來研究者提出參考建議。


    The purpose of this study was to explore how the self-directed learning ability of full time employees influnce the construction of their personal learning networks on Facebook and the motivation differences among those Facebook users with different backgrounds. The subjects of this reach were a group of Facebook users who were adults with full-time jobs. Quantitative research method was used, and the data was collected by both web and paper questionnaires. A total of 417 copies returned, but only 399 valid questionnaires were used for analysis.
    In this study we found that if the education level of the participants were higher, the timing of registering as Facebook users were earlier, and the longer they stay on Facebook, their self-directed learning ability was better. Males were more likely to study independently than females. In general, self-directed learning ability has direct impact on the construction of one’s personal learning network on Facebook; however, his/her self-directed learning ability wouldn’t influence the amount of joined fan pages and groups he/she would have. Among the sub-contructs of personal learning network formation, participants tend to "read" the most and "share" the second. When the timing of registering as a Facebook user was earlier and the longer he/she stayed on Facebook, his/her self-directed learning ability tended to be better.
    In addition, the amount of joined fan pages and goups a person had was significantly, positively correlated with his/her construction of personal learning network. The motive was stronger when the user was younger and stayed on Facebook longer. The one who had more joined fan pages and groups would also have stronger motives. The most important motives of Facebook participation were "information gathering" and "relationship mantaining". Male participants had stronger ambition of mantaining, extending social network and seeking more "likes". When users had stronger motives of "information gathering", their construction of personal learning networks on Facebook were better.
    The top 3 favorite message types for men to read on Facebook were: News (51%), 3C product information (43%), and Sports (41.6%). The top 3 favorite message types for women were: Travel (50.4%), News (50%), and Celebrities (40%).
    Finally, possible explanations for these findings and implications were discussed further and relevant suggestions for educational institutions and business training agencies as well as future researches were also provided.

    目錄 中文摘要……………I Abstract……………II 目錄……………I 圖表索引…………… III 第一章 緒論……………1 第一節 研究背景與動機……………1 第二節 研究目的與問題……………4 第三節 研究貢獻……………5 第四節 名詞釋義……………6 第二章 文獻探討……………7 第一節 社群網路……………7 第二節 個人學習網絡……………9 第三節 自我導向學習……………14 第四節 參與動機……………18 第三章 研究方法……………21 第一節 研究實施流程……………21 第二節 研究架構與研究變項……………22 第三節 研究假設……………25 第四節 研究對象與實施方式……………26 第五節 研究工具發展……………27 第六節 資料處理方式……………35 第四章 研究結果……………38 第一節 使用者閱讀的訊息類型之描述性統計……………38 第二節 建構個人學習網絡、自我導向學習能力及Facebook參與動機之情形……………42 第三節 個人背景在自我導向學習能力之差異……………44 第四節 個人背景在建構個人學習網絡情形之差異……………50 第五節 個人背景在Facebook參與動機之差異……………56 第六節 自我導向學習能力、建構個人學習網絡與獲取資訊參與動機之間的關聯……………63 第七節 研究假設檢定總整理……………68 第五章 結論與建議……………70 第一節 結論與討論……………70 第二節 研究……………77 第三節 建議……………77 參考文獻……………80 一、 中文部分……………80 二、 英文部分……………82 附錄一 研究問卷……………86

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