專利地圖為專利或各技術領域中常見的分析工具，能快速了解產業走向、市場趨勢或部署研發策略等，透過系統化整理、歸納與分析，將專利資訊轉化為有價值的專利文件，但常見使用於具有技術手段之發明專利，以外觀為保護重點的設計專利則不實用。

設計專利雖無技術性內容可建立專利地圖，然而在設計領域中常見的意象圖表與專利地圖有許多類似之處，兩者皆有開發產品的特性，產品外觀影響消費者的選擇意願，於開發新產品前進行意象分析尤為重要，但意象圖表常以設計者的主觀定義進行分類，可能使分類結果較不具客觀意義，消費者僅能從片面設計者賦予的定義去感受，較難帶入情感至產品中，本研究希望以消費者客觀角度進行問卷調查，期望研究成果能提供設計者作為開發新產品的重要參考。

本研究選定吹風機產品造型為研究標的，其為多數消費者會經常使用的產品，外型有固定的形狀及使用方式，即便外型固定但各產品間造型仍具有差異性，本產品資料庫來源選定中華民國專利資訊系統資料庫中篩選適當之吹風機設計專利作為本研究之受測標的。

本研究目的為「提出一個以意象為依據的方法分類設計專利」，其分類步驟包含設計專利標的選擇、形容詞語彙選擇、標的外型分類、方向及投影，分析運用多元尺度法(MDS)及迴歸分析法，透過分析結果計算出該產品各種意象定位，產生出一個可以探討每個產品與不同面向的形容詞構面距離與關係的聯合空間圖。

研究分析之結果最後找出了形容詞語的客觀程度、不具顯著性的屬性向量、相近的屬性向量給予重新命名並結合具顯著的屬性向量成為兩軸，並轉換成具客觀意義的新意象圖表，給予設計師研發新產品時可運用消費者的客觀回饋進行。

Patent map is a common analysis tool in patents or various technical fields. It can quickly understand industry trends, market trends or deploy R&D strategies, etc., and convert patent information into valuable patent documents through systematic classify, induction and analysis. It is used for invention patents with technical means, but design patents that focus on appearance protection are not practical.
Design patent has no technical content to establish a patent map. However, the image chart in the design field has many similarities with the patent map. Both of them have the characteristics of product development. Image analysis before new products development is particularly important, but image charts are often classified based on the subjective definition of the designer, which may make the classification results less objectively meaningful. Consumers can only feel from the one-sided definition given by the designer, and it is difficult to bring emotions into it. As for the product, this study hopes to conduct a questionnaire survey from the objective point of view of consumers, hoping that the research results can provide designers with an important reference for developing new products.
This study selects the shape of the hair dryer product as the research target. It is a product that most consumers have numerous experiences of using. It has a fixed shape and usage method. Even if the shape is fixed, the shape of each product is still different. The source of this product database select the appropriate hair dryer design patents screened from the Taiwan patent search system as the subject of this research.
The purpose of this study is to "propose a method based on imagery to classify design patents". The classification steps include the selection of design patent objects, the selection of adjectives, the classification of object shapes, directions and projections. The analysis use the multidimensional scaling (MDS), and regression analysis, through the analysis results to calculate the various image positioning of the product, and produce a joint space map that can explore the distance and relationship between each product and the adjective facet of different aspects.
The results of the research and analysis finally found out the degree of objectivity of the adjectives, the insignificant attribute vectors, and the similar attribute vectors were renamed. Combined with the significant attribute vectors to become two axes, and converted into a new image chart with objective meaning. The objective feedback from consumers will be used for designers to develop new products.

一、專書著作
1. 林震岩(2006)，多變量分析SPSS的操作與應用，初版，台北市，智勝文化出版。
2. 曾光華(2020)，行銷管理：理念解析與實務應用，八版，新北市，前程文化。
3. 黃俊英(2000)，多變量分析，七版，台北市，中國經濟企業研究所。
4. 劉國讚(2017)，專利法之理論與實用，四版，台北市，元照出版。
5. 蕭文龍(2009)，多變量分析最佳入門實用書，二版，台北市，碁峯出版。
6. Charles E Osgood, George J Suci, Percy Tannenbaum (1967). The Measurement of Meaning.

二、學術論文
1. 周君瑞(2001)，複合感性意象之塑造-以造形特徵為基礎，國立成功大學工業設計研究所碩士論文。
2. 馬永川(1998)，產品意象語彙與造形呈現對應關係研究，國立交通大學應用藝術研究所碩士論文。
3. 許碩仁(2014)，產品意象之客觀評價方法與關聯性分析，國立台北科技大學創新設計研究所碩士論文。
4. 陳德鴻(2006)，美髮業專業吹風機人因設計與評估，華梵大學工業工程與經營資訊學系碩士論文。
5. 黃美菁 (2000)，行動電話偏好意象建構造型法則之研究，國立成功大工業設計研究所碩士論文。

三、期刊文獻
1. 陳國祥等著(2001)，感性工學一將感性予以理性化的手法，工業設計。