本研究探討台灣資訊電子業者赴大陸投資經營績效之變異。研究理論根據產業組織理論 (Industry Organization, IO)、資源基礎理論 (Resource-based View, RBV) 與制度理論 (Institutional Theory)；實證方法採用階層線性模型 (hierarchical linear modeling, HLM)。實證樣本期間涵蓋2012至2016年台灣資訊電子業廠商。根據ROS績效指標，廠商經營績效變異的實證結果發現，廠商效果對廠商績效變異解釋能力最大，約5.81%；其次，產業效果約3.53%；其次，地區效果約2.54%；最後，母公司效果約2.28%。本研究證實台灣資訊電子業者赴大陸投資經營績效之差異，主因仍在於廠商資源稟賦以及策略選擇有別；產業與地區效果對廠商經營績效之變異，具一定程度解釋能力，故產經與制度學派的觀點亦可成立。

This study examines the variation in the performance of Taiwanese information and electronic companies investing in the mainland China. The research theory is based on Industrial Organization (IO), Resource-based View (RBV) and institutional theory, and the empirical method is hierarchical linear modeling (HLM). The empirical sample period covers Taiwan information and electronic manufacturers from 2012 to 2016. According to the ROS performance index, the empirical results of the variation of the firm's business performance found that the firm's effect on the vendor's performance variation explained the largest, about 5.81%; second, the industrial effect was about 3.53%; third, the regional effect was about 2.54%; finally, the parent company's performance was about 2.28%. This study confirms that the differences in the investment performance of Taiwan’s information and electronic operators in the mainland China are still due to differences in vendor resource endowments and strategic choices; the industrial and regional effects have a certain degree of explanation for the variation in the company’s operating performance, and therefore the point of the industrial economics theory and institutional school view could also be established.

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