本研究為國內首篇探討專職講師行業之碩士論文，研究動機在於對專職講師之成就動機、工作特徵、關鍵成功因素及競爭策略等產生好奇。講師職業在企業存在已久，主要為公司內部員工進行教育訓練，近年來隨著知識經濟和獨立工作者興起，講師行業逐漸被大眾熟悉和接受。即使多數人聽過專職講師演講，卻沒人研究過專職講師工作內涵，因此本研究可提供給對講師行業有興趣人士參考。
本研究採個案研究方法，首先依據研究目的尋找對應之理論，按照理論設計訪談問卷題目，分別訪談兩位不同專長演講領域之獨立專職講師，輔以半結構式問卷進行深度個案訪談。最後針對訪談內容摘要重點，從訪談內容中印證成就動機理論，歸納專職講師工作特徵，依循關鍵成功因素分析流程，延伸整理專職講師行業之關鍵成功因素，並分析個案專職講師之競爭策略。
研究結論為個案專職講師皆有強烈個人取向成就動機，其動力來自高度成就、高度成長及自我實現需求。專職講師工作特徵包括專長領域選擇、工作型態、主要事務、講師技能、商業機會之五大構面。本研究認為專職講師行業其關鍵成功因素則是深化專業學習、創新服務體驗、感動經營客戶關係，及社團人脈跨領域整合。在專職講師的競爭策略方面則強調個人品牌及產品多角化之差異等。

Orientation of doing this research is to find out the achievement motivation, job characteristics, key success factors and competitive strategies of indepent professional speakers. Professional speakers have been mainly working for staff training in companies for a long time. With knowledge economy aroused, professional speakers are more familiar with and accepted by the public. However, no related study had ever done before so that this reasearch could be delivered for those who are interested in.
By using the case study method, find the corresponding theories based on the research purposes first. According to the theoris, designed the semi-structured interviewquestionnaire, conducted individaul depth interviews with two different major topics independent professional speakers. Summarized the case interviews, and confirmed with the achievement motivation theory, figured out the characteristics, the critical success factors, and the competitive strategies of professional speakers.
Conclusions on this study, both individual cases have strong achievement motivation orientation, the achievements of high growthes and self-actualization needs. Also, the five dimensions of professional speakers features are include selected expertise majors, working patterns, the main daily stuff, lecturer skills, and commercial opportunities. In professional speakers industry, the key success factors are suggested as deepening personal specailized field, create innovative service experience, maintain customer relationships, and integrate cross-community networks. Competitive strategie emphasized on personal branding and product diversification, are recommanded.

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